WTF is Google Search Console, and why should you care? In this episode minute video, I am going to try and demystify Google's powerful free tool for helping you move your website up the search engine ranking, Google Search Console.

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0:00 - Intro
1:19 - What is Google Search Console
2:30 - Recap of how search works
4:30 - What are the main features of Search Console
8:12 - Why are more CEOs and business owners not using it
9:45 - What is the difference between Google Search Console and Google Analytics
11:08 - Where can you find out more

Want to find out more about core web vitals
https://developers.google.com/search

Or send me a message and I'll do my best to help point you in the right direction.

My name is Paul Ballardin. With SEO 4 CEOs my goal is to help time-poor CEOs, business owners, and marketing directors, understand everything you need to know about search engine optimisation, to empower you to get more from your marketing team or external agency.

I hope you get great value from the video and I'm happy to answer any questions you may have via DM or in the comments below.