Takeaways

• User experience (UX) design is often misunderstood and conflated with web design.
• Web design focuses on aesthetics and marketing, while UX design emphasizes functionality and user engagement.
• The evolution of design roles has led to a complex landscape where UX, UI, and web design intersect.
• Websites should be treated as products to ensure long-term engagement and optimization.
• Continuous improvement is essential for maintaining effective websites.
• Aesthetic design alone does not solve business problems; UX-driven design is necessary.
• The ideal designer possesses skills in UX, UI, and web aesthetics, often referred to as a 'unicorn.'
• Organizations need to understand the value of UX to avoid poor design decisions.
• The conversation highlights the importance of bridging marketing, business, and technology in design.
• Defining clear roles and expectations in design teams can lead to better outcomes.

Chapters

• 00:00 Understanding UX and Web Design
• 12:47 Defining User Experience and Web Design
• 23:52 The Role of UX Designers in Web Development
• 29:34 Wrapping Up: UX vs Web Design

Links

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