Weekly Set: Design Thinking Is Out. Embedded AI Engineers Are In.
Description
Topics & Timestamps:
(00:00 ) Post-vacation chaos & travel with kids
(01:32 ) Toronto's ultra-walking trend and "suffer-fest" culture
(04:02 ) Why 95% of enterprise AI projects fail (and why that stat is flawed)
(05:02 ) OpenAI's Forward Deployed Engineer: new name, old consulting playbook
(10:42 ) How design thinking lost its strategic seat — from systems to pixel pushing
(14:10 ) Grassroots vs. enterprise AI: where real impact happens
(21:18 ) Side quests: car UX, sensors, and Italian road drama
Resources Mentioned:
• MIT's enterprise AI failure stat (context & critique)
• OpenAI's Forward Deployed Engineer job description
• IDEO's legacy of design thinking
• Toronto Reddit ultra-walking stories
Key Quotes:
"Design thinking didn't die — it got downgraded to pixel pushing."
"If it's turnkey, it's repeatable. And if it's repeatable, AI can do it."
"These FDE roles feel like consulting 2.0 — but still too engineering-led."
Links
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