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The Future of Normal

The Future of Normal

Update: 2024-08-05
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What is ‘future normal’? How will the world look years from now? How will businesses operate? How could they make your children proud? And how does sustainability fit into all this?



Professor Nick Barter, from Griffith University, takes Jan and Paul through the origins of the phrase from his time working with industry while completing his PhD with Jan at the University of St Andrews.



Covering topics from corporate direction-setting and vision to culture and language, learning from nature, and enabling others, Nick talks to us about how companies can change to be part of a world they want to live in.



Find out more about Future Normal here: https://futurenormal.net/

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The Future of Normal

The Future of Normal

Pentland Centre for Sustainability in Business