DiscoverThe Tech RanchWhat makes real social media and good search engines?
What makes real social media and good search engines?

What makes real social media and good search engines?

Update: 2022-10-25
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STEVE





Is that work or, I’m on social media–





MARLO





Right. 





STEVE





I use LinkedIn a lot for my day job. 





MARLO





Yeah, I do too. 





STEVE





Is that considered social media or is that a quote-unquote “productivity” and everything? But that’s everything. It’s all encompassing. The lawsuits, the mental health, the lost productivity, all of that goes into that. But it brings up a great point. the gray area. For me, I use LinkedIn a lot for my day job. And do you consider LinkedIn social media?





MARLO 





Of course. 





STEVE 





Okay. So it’s also a tool that’s replaced email in a lot of space. 





MARLO





But you could make the same argument for—





STEVE





So, is email social media?





MARLO





I don’t think it’s in the same realm, so I’d say no. Because that’s more of a direct messaging type of scenario—





STEVE





But there’s an evolution—





MARLO





There is. 





STEVE





—that has taken place. 





MARLO





Yeah. Because like you—





STEVE





But for me to go to work in the morning and sit there, and I never viewed that as productive. Sitting there, going over emails for an hour. And so you talk about the productivity side for me, that wasn’t productive. 





MARLO





It drives me nuts, too. In fact, I have a person that’s almost full time handling my personal email. Isn’t that insane? 





STEVE





That’s okay in the business place. But, okay, if I’m on a social media platform and we’ll say LinkedIn, which is a business one that I use a lot. I’ve skipped over emails because my good lord, I can’t read all this . 





MARLO
I think a lot of people have. You have email right? But if they really wanna get a hold of you-– 





STEVE





If you wanna get a hold of me. I tell everybody—





STEVE & MARLO





Text me. 





MARLO





Or, but a lot of people, I mean our younger people aren’t using text like they used to either. So they use their social media platform. What I’ve noticed—





STEVE





Messenger, Snapchat. 





MARLO





All of it. Instagram, TikTok. TikTok now has—





STEVE





It’s Russian. I try not to go there.





MARLO





It’s like you and I have to have, we have to be gurus of all the things. Because I have people that talk to me strictly through Facebook. I have somebody that I’ve been corresponding with about sponsoring a curling team. But it’s interesting. He’s contacting me through, Twitter my old cohort on the Tech Ranch. he’s a Facebook guy too but we always talk through Facebook, so we were messaging each other back and forth and I have some people that text me or message me through Twitter and now it seems like TikTok, I’m getting more and more messages through TikTok. It drives me crazy.





LinkedIn is by far the most popular for business stuff though. I always have a half a dozen or a dozen messages waiting for me on LinkedIn. And I like that. I always tell people, if you really want to get a hold of me, either you Slack (and that’s my internal stuff that we use) or if you message me on LinkedIn, I’ll probably get back to you because I’ll notice it. I won’t notice email because email, I get thousands of them a day. It’s just lost. 





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STEVE





You can make a phone call on it. 





MARLO





Do you know how often your phone is used to actually make a phone call? 





STEVE





Not very. 





MARLO





It’s 8%.





STEVE





Is that it? 





MARLO





Isn’t that something? Texting is almost 20. 






STEVE





Yeah. 





MARLO





So texting has replaced the actual using the phone as a phone. There’ll be a day that maybe we don’t even call it a phone. Maybe it will just be the smart device that you carry along. 





STEVE





At that point just carry a tablet, right? 





MARLO





Yeah. 





STEVE





Because that was the other thing I’ve wondered is like, why don’t tablets make phone calls? Oh, there’s an app for that. . 





MARLO





Remember the day when we would just pick up the phone and call people?





STEVE





And that’s the thing with smart devices, they’re, we talk about AI occasionally, but your smart device is an AI device.





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What makes real social media and good search engines?

What makes real social media and good search engines?

Marlo Anderson