What to Do When You Lose
Update: 2025-09-03
Description
In this episode, John Kaplan joins Rachel to talk about bouncing back from losses as a seller. For reps, he sheds light on the key factors to reflect upon after losing, the importance of maintaining transparency with management in order to get appropriate feedback, the decisive benefits of early qualification, and applying the lessons learned from a loss to succeed in similar accounts. John also addresses managers, highlighting the need to foster an environment that promotes continuous learning and empowers sellers to take risks.
Here are some additional resources:
Visit Ascender, a platform designed solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content every day with insights to help you level up in your sales career.
Check out the platform here: https://my.ascender.co/Ascender/
Subscribe here: https://my.ascender.co/Ascender/PlanComparison
Here are some additional resources:
- Get MEDDICC Certified on Ascender!
- Win/Loss Review | Ascender Course
- Key Questions for Managers to Ask in Deal Reviews | Ascender Article
- Ascender’s Best Content on Decision Criteria | Ascender Article
- Close the Excuse Department | Ascender Video
- Take Ownership of Your Success | Ascender Video
- Asking for Help | Ascender Video
- Prepping for Your Deal Reviews | Podcast
- Attaching to the Biggest Business Problem | Podcast
Visit Ascender, a platform designed solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content every day with insights to help you level up in your sales career.
Check out the platform here: https://my.ascender.co/Ascender/
Subscribe here: https://my.ascender.co/Ascender/PlanComparison
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