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When Antisemites Target Local Businesses: How Communities Are Uniting in Response

When Antisemites Target Local Businesses: How Communities Are Uniting in Response

Update: 2024-02-15
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One in five U.S. Jews reported that local businesses where they live have been the target of antisemitism in the past five years, revealed AJC's State of Antisemitism in America 2023 Report, published this week.

To dive deeper into this concerning trend, we spoke with Adam Deutsch who, since October 8, has displayed a “We Stand With Israel Sign” in the window of his Scarsdale, NY ice cream shop. In January, his storefront was spray painted with the words “genocide supporters.” Hear from Deutsch on how his local community rallied against this hateful action and why he’s been even more vocal about his support for the Jewish state and prouder to be Jewish.

*The views and opinions expressed by guests do not necessarily reflect the views or position of AJC. 

Episode Lineup: 

  • (0:40 ) Adam Deutsch

Show Notes:

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Transcript of Interview with Adam Deutsch:

Manya Brachear Pashman:  

The contrast was stark. The words “genocide supporters” scrawled in black spray paint across the windows. On the other side of the glass, giant stuffed animals and pillows embroidered with the abbreviation for I love you so much. This was the scene one morning in January at The Scoop Shop, an ice cream and gift store at a shopping plaza in Scarsdale, New York. The vandals also left their mark on a nearby boutique. Both stores had one thing in common: Jewish owners. 

This week, AJC released The State of Antisemitism in America 2023 Report, which for the first time found that one in five American Jews reported local businesses where they live had been the target of antisemitism in the past five years. 

With us to talk about the incident in January is the owner of the Scoop Shop, Adam Deutsch. 

Adam, welcome to People of the Pod.

Adam Deutsch:  

Thank you for having me.

Manya Brachear Pashman:  

Adam, if you wouldn't mind walking us through that morning when you discovered the graffiti on your storefront.

Adam Deutsch:  

Sure. So my brother actually got a call, we're partners, got a call around 7am rrom the people who do the maintenance in the shopping center. They were with the police who actually noticed the graffiti. So we got a call from them saying that something was written on the store window. 

My brother was in the middle of getting ready to drop his kids off at school so he was planning on coming right after that. He called me. And we met over there and they were already starting to clean it off. But at first I couldn't really read what it said. The handwriting was very mishy mashy. 

But once we actually saw it, we realized that it was not good. Not like it would have been good anyway, graffiti on the store. But we realized it had something to do with the fact that we supported Israel or that we were Jewish or something along those lines. We weren't positive at first.

Manya Brachear Pashman:  

So how did the vandals know to target your business? 

Adam Deutsch:  

So we have a sign that says We Support Israel with the Israeli flag in our storefront window. I think it was October 8, someone came to the shopping center and asked if we would put it up. We said absolutely. So we've had it up for a few months. A few shops in the shopping center do as well, the other store that was vandalized did also. 

So I don't think it had anything to do with the fact that I'm Jewish, necessarily. Because how would they know that? However, the fact of what they wrote, that they believe what's going on in Israel is genocide made them write what they wrote.

Manya Brachear Pashman:  

So how did law enforcement respond? And I'm also curious if the shopping plaza’s staff contacted law enforcement when they contacted you and your brother?

Adam Deutsch:  

The police were actually, they do rounds in the shopping center. They do like a drive by all the time. So the police actually are the ones that saw what happened, the New Rochelle police department. They, the guys who do the maintenance of the shopping center were changing the garbages at the time. So it was like they told them, they called us. But there was a lot of police presence. And you know, the district attorney's office and there was FBI. I thought it was handled very well.

Manya Brachear Pashman:  

So it sounds like they did report it as a hate crime.

Adam Deutsch:  

Yeah, so it was originally being reported as a possible hate crime. So I know that they have not caught the person. But I was also told that since it was written on glass, as opposed to brick, which is not permanent. And the fact that it wasn't really derogatory towards Jews or towards any group, that it wouldn't have been a hate crime. If they got caught, they wouldn't have been arrested for a hate crime.

Manya Brachear Pashman:  

I should add that the AJC survey found that a vast majority of American Jews and American adults, 93% of Jews, 91% of the American public, believe it's important that law enforcement report hate crimes, or even be required to report hate crimes to a federal government database. 

So I wonder if your incident is going to be reported and recorded since it was on glass. So bizarre. 

So and neighbors, how did the neighbors respond?

Adam Deutsch:  

First of all within the first–this was at eight o'clock in the morning, by the time we got there, within the first half hour of us being there, my phone received probably 20-30 text messages. Someone created this flyer that they were planning on doing an ice cream social get together and a pro-Israel rally at four o'clock. 

I was planning on working by myself because it's January in an ice cream store, it's pretty quiet. I right away started texting all my employees, who are in high school. So I knew they couldn't get there until after three o'clock. But I said you got to come. I need everyone here. 

Not knowing exactly what it was gonna be like. But, you know, I was getting texts from everyone, people who belong to all different temples saying that their temple sent this out or, this group on Facebook sent this out. It was building a lot of steam. I was like, something’s gonna be crazy today. 

It was already crazy what we woke up too, but I wasn't expecting it to really inflate business. But I mean, literally from 8:15 in the morning when I walked into the store until 10:30 at night, I didn't sit down once. 

It's still hard for me to grasp what has happened in these last few weeks. But the support from the community and the words that we're getting from everyone, and I mean, I shook hands with more rabbis in the last couple of weeks than I have since my bar mitzvah for sure.

Manya Brachear Pashman:  

I am curious, though, if you changed anything that you did – I've been asking you, how did law enforcement respond? How did neighbors respond? How did you respond? 

Adam Deutsch:  

Aside from being an ice cream shop, we're also a custom gift store. So we do custom shirts, water bottles. We print and we do stuff for teams and schools and everything like that. 

So that morning, my brother had to go to our office, and he was doing an order for a bat mitzvah that weekend. So he literally went to the office, the first thing he did was, he printed five or six more signs, t-shirts that said we stand with Israel and the Scoop Shop logo and the Israeli flag. 

We now have five signs in the front window. He made a few thousand stickers that we were handing out to everyone. We were wearing t-shirts that said, you know that we stand with Israel. And I mean, we've doubled down and we I mean we're standing pretty strong. So that's the biggest thing that changed is that we have more support for Israel signage than we did before.

Manya Brachear Pashman:  

Had you ever been targeted personally before by antisemitism? 

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When Antisemites Target Local Businesses: How Communities Are Uniting in Response

When Antisemites Target Local Businesses: How Communities Are Uniting in Response