DiscoverDigital Marketing VictoriesWhen Marketing Data (GA4) Isn't Perfect: Strategies for Analytical Thinking
When Marketing Data (GA4) Isn't Perfect: Strategies for Analytical Thinking

When Marketing Data (GA4) Isn't Perfect: Strategies for Analytical Thinking

Update: 2025-04-07
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Welcome to Season Three of Digital Marketing Victories Podcast. In this first episode, we’re joined by Dana DiTomaso, Founder & Lead Instructor at KP Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing.

This episode is for you if you’re curious about the following:

  1. You want to develop your analytic thinking. 
  2. You want to be comfortable analyzing data and using it to persuade others.
  3. You need tips around selecting and presenting data when you're persuading others to change their behavior.
  4. You want to use data to guide a ruthless prioritization process to streamline your marketing requests.

Connect With Dana

Resources

Find resources mentioned on episode webpage.

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When Marketing Data (GA4) Isn't Perfect: Strategies for Analytical Thinking

When Marketing Data (GA4) Isn't Perfect: Strategies for Analytical Thinking

Dana DiTomaso | Founder and Lead Instructor at KP Playbook and President and Partner at Kick Point