How did that balance board or suspension strap in your gym go from the inventors head, to a real life product. Why did he or she risk all the time, effort, and money to research and develop their invention. And more importantly how did they figure out how to make it once they decided to follow through?

A lot more goes into creating and producing a product than the consumer usually knows. In this episode of Beyond The Squat, we talk to 4 professionals from the fitness equipment industry about invention, R & D, why companies and inventors do what they do, and how equipment is manufactured.

our guests are:

Andrew Page, owner and inventor of https://theaxleworkout.com

Sean Gagnon, CEO and Cofounder of https://theabscompany.com

Michael Cummings director of business dev at https://www.implus.com

Seth Mcardle, VP of Operations for https://www.surgestrong.com