How did that balance board or suspension strap in your gym go from the inventors head, to a real life product. Why did he or she risk all the time, effort, and money to research and develop their invention. And more importantly how did they figure out how to make it once they decided to follow through?

Patenting a product can be a difficult and expensive process. but the major value might be in the marketing value of that patent. In this episode of Beyond The Squat, we talk to 4 professionals from the fitness equipment industry about patenting their products and what their experience with the U.S. Patent And Trademark Office is like. 

our guests are:

Andrew Page, owner and inventor of https://theaxleworkout.com

Sean Gagnon, CEO and Cofounder of https://theabscompany.com

Michael Cummings director of business dev at https://www.implus.com

Seth Mcardle, VP of Operations for https://www.surgestrong.com