DiscoverBEworks ConversationsWhere artificial intelligence and behavioral economics meet to address worker safety, with Bruce Ainsworth
Where artificial intelligence and behavioral economics meet to address worker safety, with Bruce Ainsworth

Where artificial intelligence and behavioral economics meet to address worker safety, with Bruce Ainsworth

Update: 2021-11-24
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Why does adapting to Industry 4.0 require a “people first” perspective?


In our latest BEworks Conversations, Kelly Peters, CEO & Co-Founder, BEworks and Bruce Ainsworth, Vice President of Automation Innovation at Georgia Pacific, discuss why Georgia Pacific is integrating a behavioral science approach with artificial intelligence to address issues in worker safety and why they think that is critical for their future success.


Bruce is widely recognized for his leadership skills in process innovation, operational effectiveness, workplace safety and environmental stewardship. He is a champion for utilizing technology to enhance workforce effectiveness in an Industry 4.0 world.


#BehavioralEconomics #BehavioralScience #WorkerSafety #ArtificialIntelligence

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Where artificial intelligence and behavioral economics meet to address worker safety, with Bruce Ainsworth

Where artificial intelligence and behavioral economics meet to address worker safety, with Bruce Ainsworth

BEworks