Why Cold-Calling is a Marathon per Simone Laraway, Ep #420
Update: 2024-09-18
Description
Cold-calling is an opportunity to plant seeds that you can nurture. It allows you to build meaningful new business relationships. Simone Laraway believes that as long as it’s part of a wider campaign, it’s still incredibly relevant.
But how do you approach cold-calling? What makes it more effective? Simone shares her strategies in this episode of Sales Reinvented.
Outline of This Episode
- [0:52 ] What is cold-calling? Is it still relevant?
- [1:46 ] Is cold-calling an art and a science?
- [2:55 ] How Simone prepares for cold-calling
- [5:16 ] Simone’s opening lines and techniques
- [6:14 ] How to keep a cold call engaging
- [7:42 ] Tools, technology, and metrics
- [10:22 ] Simone’s top cold-calling dos and don’ts
- [12:58 ] How Simone handles objections and rejections
Resources & People Mentioned
Connect with Simone Laraway
Connect With Paul Watts
Audio Production and Show notes by
PODCAST FAST TRACK
https://www.podcastfasttrack.com
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