In this episode of The Art of Imperfect Adulting, Amy Stone speaks with Alli Williams, founder of Financialli Focused about the emotional and financial journey of canceling her first wedding, processing loss, and what it taught her about boundaries, money, and relationships. Alli candidly recounts how she called off her wedding just two months before the big day, the challenges of managing other people’s expectations and the reality of “eating” the sunk costs. She also delves into her later marriage, where she and her husband faced $154,000 of combined debt, and how her experiences sparked a thriving career helping others pay off debt and take charge of their finances.

About the Guest: Alli is the founder and CEO of FinanciALLI Focused, a financial literacy company helping people create a flexible financial plan they can actually stick to (no deprivation here). She paid off over six-figures of debt while still saving, investing, and buying season football tickets.

She has her MBA in Finance and lives in South Carolina with her husband and 2 sons. She spends her time at football games (Go Gamecocks!) and with a Starbucks latte in her hand.

Quote from the Episode: “I was scared to lose that money… at 22, like $7 or $8,000 was like what we lost or in deposits, and at 22, I didn’t have that much money to start. Now, you know, in the grand scheme of things, that doesn’t matter. But for me at 22… losing that was a really big deal and definitely played a factor in, do I want to go through with this or not?” — Alli Williams

Main Topics Covered:

• Calling off a wedding: navigating social pressure, financial losses, and family reaction
• The regional and cultural influences on “right age” for marriage
• Money logistics: who pays for the wedding, what’s nonrefundable, and why deposits matter
• Processing guilt, fear, and relief when making “big” adult decisions
• Discussing money and debt openly in relationships—and why it matters before marriage
• Tackling $154,000 in debt as a couple: communication, teamwork, and creative strategies
• How Alli turned her journey with money into a business helping others pay off debt without giving up the things they love
• Generational shifts in student loans, debt obligations, and financial planning

Timestamps: [00:00:07 ] Alli’s intro, family, and rural South Carolina life

[00:02:11 ] College romance, engagement at 22, and wedding planning

[00:03:16 ] Marriage culture: North vs. South, family expectations

[00:05:25 ] Who paid for the wedding? “Mid-size” details and budget

[00:06:55 ] Why Alli began questioning her decision—and the “aha” moment with her friend

[00:12:25 ] The wedding was 60 days away: facing financial and emotional aftermath

[00:17:03 ] Family/friend reactions and letting go of people-pleasing

[00:23:33 ] Marrying into six-figure debt: open conversations and financial teamwork

[00:29:43 ] Paying it off: strategy, sacrifices, and realism

[00:32:59 ] Alli’s business: Financialli Focused—how she helps others tackle debt & win with money

[00:36:24 ] Special offer: Debt Free Blueprint and why budgeting doesn’t mean “beans and rice”

[00:37:07 ] Final three questions: best advice received, belly button piercing story, aging gracefully

Connect with the Guest: 

Website: www.financiallifocused.com

Instagram: @financiallifocused

Special Offer from the Guest:

The Debt Free Blueprint

This ebook shows you how I paid off $154K in under 4 years without giving up Friday night takeout, weekend getaways, or my sanity 

Normally $57 but only $27 for your listeners 

https://amy_stone--financiallifocused.thrivecart.com/ebook-welcome/

Join the conversation on social. Find the Art of Imperfect Adulting on Instagram @theartof_imperfect_adulting YouTube @imperfectadulting and TikTok @imperfectadulting

If you love the show and you'd like to support it directly you can tip the host here https://imperfect-adulting.captivate.fm/support

Never Miss a Moment of Imperfect Adulting

We invite you to join our email community and let us bring the podcast directly to you! As a subscriber, you'll receive notifications about new episodes, exclusive offers from our amazing guests, and easier access to any of the important links mentioned on the show—no more scrambling to write down websites or remember special codes.

Why subscribe?

• Stay up-to-date without checking your podcast app
• Get guest offers delivered straight to your inbox
• Access all important links in one convenient place
• Catch the highlights even when you don't have time to listen

Are you ready? Join us at https://www.imperfectadulting.com

If you have a story to share and you'd like to be a guest on The Art of Imperfect Adulting, here are the steps for how you can make that happen. Click here and pitch yourself.

Here are a few resources that Amy uses to make all this great content. These are affiliate links :-)

Podcast hosting and distribution: Captivate FM

Website hosting with Siteground

How to create/launch your own podcast.

Ai Transcription Tool: Castmagic

For Email I use Kit f/k/a Convertkit

Online Shopping Cart: ThriveCart

Networking and support with Entreprenista League

Connection with Polka Dot Powerhouse

Books I like and books written by show guests on Bookshop.org

Grab a $20 coupon for Nutrafol here