Why Rituals Matter in Memberships
Description
In this episode, I’m diving into the idea of your membership becoming a true third space for your people. Sociologist Ray Oldenburg coined the concept to describe the places we gather outside of home and work. Today, community builders have the opportunity to create those spaces online and in-person. I share a personal story about a Denver dive bar that became my own third place, plus an example from my friend Ellen Frost, whose members start their day with “bloom scrolling.” We talk through why some members naturally log in every day, how to identify those daily active users, and what their behavior can teach you about designing rituals that make your space feel like home.
Interested in working with my team? Book a discovery call here
Let's be friends:
- Connect with Becky on Instagram or LinkedIn
- Read the newsletter at beckypierson.com
- Learn more about Affinity Collective
United States
