DiscoverThe Drum: Anatomy of an AdWhy Ryan Gosling was the perfect person for Tag Heuer's blockbuster ad
Why Ryan Gosling was the perfect person for Tag Heuer's blockbuster ad

Why Ryan Gosling was the perfect person for Tag Heuer's blockbuster ad

Update: 2023-05-11
Share

Description

This week's guests are Tag Heuer's chief maketing officer George Ciz and Alexander Kalchev, chief creative officer at DDB Paris. Together, they chat through exactly how the watch brand landed top Hollywood actor Ryan Gosling to star in the 60th anniversary film for the Carrera model.

Hosted on Acast. See acast.com/privacy for more information.

Comments 
In Channel
Inside Vanish's £1m Channel 4 diversity in ad campaign

Inside Vanish's £1m Channel 4 diversity in ad campaign

2023-05-2218:05

The story behind The Self Space's personal billboards that detailed gripping mental health stories

The story behind The Self Space's personal billboards that detailed gripping mental health stories

2023-05-1524:32

Why Ryan Gosling was the perfect person for Tag Heuer's blockbuster ad

Why Ryan Gosling was the perfect person for Tag Heuer's blockbuster ad

2023-05-1122:52

How Nuud is tackling chewing gum's shocking plastic problem

How Nuud is tackling chewing gum's shocking plastic problem

2023-05-0213:06

How Nurofen’s fake medicine pinpointed the gender pain gap

How Nurofen’s fake medicine pinpointed the gender pain gap

2023-04-2420:04

How M&C Saatchi used AI to show the devastating effects of knife crime

How M&C Saatchi used AI to show the devastating effects of knife crime

2023-04-1713:51

How Tangerine took aim at bleak banks with a Severance-style ad

How Tangerine took aim at bleak banks with a Severance-style ad

2023-04-1128:14

How Rosa Paris embraced a copy cat campaign with humour.

How Rosa Paris embraced a copy cat campaign with humour.

2023-04-0321:49

How BMB and Electric Theatre Collective took a Victorian animation tool and modernized it using CGI

How BMB and Electric Theatre Collective took a Victorian animation tool and modernized it using CGI

2023-03-2722:18

Why Cadbury's Christmas ad resonated so well audiences last year

Why Cadbury's Christmas ad resonated so well audiences last year

2023-03-2017:30

How The Hijinks Collective used AI to raise funds for the UN Crisis Relief Fund

How The Hijinks Collective used AI to raise funds for the UN Crisis Relief Fund

2023-03-1316:06

How Leo Burnett made ‘The Lost Class’, the most-awarded campaign of the past year

How Leo Burnett made ‘The Lost Class’, the most-awarded campaign of the past year

2023-03-0624:53

World Cup with TalkSport

World Cup with TalkSport

2022-11-3017:54

Christmas trends with Kantar

Christmas trends with Kantar

2022-11-2114:59

Reinventing radio with 72andSunny

Reinventing radio with 72andSunny

2022-11-1424:54

Lovehoney, Essity and the issue with big tech

Lovehoney, Essity and the issue with big tech

2022-11-0727:37

Allies in advertising with MadeBrave

Allies in advertising with MadeBrave

2022-10-1730:32

The joys of later life sex

The joys of later life sex

2022-10-1014:50

In conversation with Rankin

In conversation with Rankin

2022-10-0327:41

Creative audio advertising with Acast

Creative audio advertising with Acast

2022-09-2613:21

Google Play
Download from Google Play
Castbox
Download from App Store
usUnited States
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Why Ryan Gosling was the perfect person for Tag Heuer's blockbuster ad

Why Ryan Gosling was the perfect person for Tag Heuer's blockbuster ad