DiscoverBuilt to Scale | B2B SaaS EditionWhy The Chief Marketing Role Is The Hardest To Get Right
Why The Chief Marketing Role Is The Hardest To Get Right

Why The Chief Marketing Role Is The Hardest To Get Right

Update: 2018-06-19
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Description

This session - like the podcast - is a bit of an experiment.

It’s shorter than the previous two sessions, has no guest and is one where I discuss why the Chief Marketing or Marketing Leader role is the hardest position in the C-Suite or management team to get right.

I finish up the session by suggesting what Founders and/or CEOs might do to improve their odds of getting it right as well as what Marketing Leaders and/or CMOs can do to help in the process.

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Why The Chief Marketing Role Is The Hardest To Get Right

Why The Chief Marketing Role Is The Hardest To Get Right

Mitch Fanning: The Revenue-Focused SaaS Marketer