Why Writing for Humans Is More Essential Than Ever
Update: 2025-08-04
Description
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🧠With AI platforms like ChatGPT changing how people find information—including lawyers—the game has officially changed. In this episode, Danny and Mike talk about the long-overdue shift toward content that actually helps real people. After years of pushing for authenticity over keyword stuffing, they break down why writing for humans isn't just good practice—it’s now a strategic advantage. If you’ve been waiting for validation that your content should sound like you, this is it.
đź“Ś Key Takeaways:
- AI platforms are prioritizing human-first content over SEO tricks.
- The approach Spotlight Branding has always promoted is now the industry standard.
- Writing for real people gives you a competitive edge in today’s search landscape.
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