Why Your Coffee Shop SHOULD NOT Start Roasting – 06/05/2024
Description
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
This week Riley and Ross chop up something we here from sooooo many wholesale partners: "Yeah, we'll probably eventually start roasting..." As a company who has taken this path, we feel it's our duty to tell of the downsides we've faced in our years running a Roasting and Wholesale operation. It isn't as simple as some make it out to be that roasting will simply "save money on coffee costs" and we dive into why that's the case. We'll be following up with an episode on why it IS a good idea to roast your own coffee, so stay tuned!
*If you purchase something through one of our links, we may be entitled to a share of the sale*
Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.com
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
00:00 Introduction
04:45 Getting high quality appliances saves money in the long run
16:33 We’re drinking a coffee from Dayglow today
23:21 Discussing refractometry & testing total dissolved solids of our water
34:37 Should you roast your own coffee? What other options are there?
45:15 What steps should someone take before they start?
55:10 Some of the early struggles & risks of opening a roastery
01:03:28 Where our heads were at when we opened our roastery
01:07:35 Conclusion