In this episode and weekly round-up of No Bollocks with Matt Haycox, I’m getting real about what’s been going on in my world and dropping some truths that might sting a little (but it’s for your own good). From spinning my wheels on the wrong things to finally getting my act together, I’m sharing what’s worked, what hasn’t, and how you can avoid making the same mistakes.

Here’s what we’re talking about:

• Why 'Winging It' Isn’t Working for You: The cold, hard truth about why being unprepared is costing you big.
  
  
• Organic Reach Is a Fairy Tale: Hate to break it to you, but the days of “if you build it, they will come” are long gone. It’s time to spend money to make money.
  
  
• Check Your Ego at the Door: How your pride might be holding you back from the success you deserve.
  
  
• Content That Converts: How I’ve gone from faffing about with videos to smashing out polished, high-performing content—without wanting to pull my hair out.
  
  
• Podcasts Done Right: The secret to skyrocketing your downloads with smart, targeted ads that won’t break the bank.

Key Quotes:

1. "Stop holding out for organic reach like it’s some kind of badge of honour. It’s not—it’s holding you back."
   
   
   
2. "Success loves preparation. If you’re not putting in the work up front, don’t expect magic to happen later."
   
   

Why You Need to Listen:

This isn’t a fluffy, feel-good chat. It’s a slap-in-the-face reminder to stop wasting time, invest in yourself, and start taking action. Whether you’re building a business, growing a podcast, or just trying to level up, this episode will give you the tools (and the kick up the arse) you need to get moving.

Timestamps:
0:00 - Intro
0:44 - Scripting Videos
3:42 - Stripping Off and No Bollocks Podcasts
4:52 - Podcast Ads
6:34 - "I want organic, not paid!"
7:51 - This is Marketing
9:04 - Final Thoughts