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Why do NPO's confuse patronage, corporate partnering and sponsorship? with Maria Perez

Why do NPO's confuse patronage, corporate partnering and sponsorship? with Maria Perez

Update: 2025-04-29

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Maria Perez is the Cause Marketing Consultant. She specializes in helping organizations grow their sponsor-partner initiatives. Among the questions we tackle:

Why cause sponsorship is such an important revenue generation element for NPO's to pursue.

Why do NPO's confuse patronage, corporate partnering and sponsorship?

What are the nuances and why are they important?

Why do brands and companies sponsor?

We welcome support of the Nonprofit SnapCast via Patreon.
We welcome your questions and feedback via The Nonprofit SnapCast website.
Learn more about Nonprofit Snapshot's consulting services.

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Why do NPO's confuse patronage, corporate partnering and sponsorship? with Maria Perez

Why do NPO's confuse patronage, corporate partnering and sponsorship? with Maria Perez