Winnebago CEO Michael Happe: Why the Classic RV Brand is Making Major Marine Moves
Description
Austin Hankwitz and Katie Perry sit down with Mike Happe, CEO of Winnebago Industries, to discuss the company's evolution from iconic RV manufacturer to a diversified outdoor recreation leader. Mike shares anecdotes about his cross-country trips during COVID, the development of electric boats, and the company's strategic focus on premium innovation. The conversation delves into Winnebago's market share, recent acquisitions like Lithionics Battery, and the impact of macroeconomic trends. Mike's leadership philosophy and commitment to outdoor experiences round out an insightful episode.
$WGO
00:00 START
01:03 Winnebago's Transformation and Diversification
06:44 The North Star and Target Customer Shift
10:51 Impact of COVID-19 on Outdoor Recreation
15:30 Electrification and Lithium Battery Acquisition
20:13 Economic Challenges and Dealer Relationships
27:29 Dealer's Perspective and Company Revenue Breakdown
28:14 Earnings Call Insights and Resilience Metrics
31:35 Brand Recognition and Market Strategy
34:47 Revenue Portfolio and Future Targets
40:17 Leadership and Entrepreneurial Recognition
44:22 Personal Connection to the Outdoors
47:02 Final Thoughts and Team Acknowledgment
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