e.l.f. Beauty CEO Tarang Amin: How e.l.f. Succeeds Against Celebrity Brands like Fenty and Rhode
Description
Austin Hankwitz and Katie Perry spoke with e.l.f. Cosmetics CEO Tarang Amin about the company's impressive stock performance and innovative marketing strategies. They dive into e.l.f.'s history, expansion into skincare, and commitment to affordability and quality. The episode highlights the company's diversity initiatives, inclusive culture, and strategic use of data, concluding with Tarang sharing his entrepreneurial roots and core business lessons. (P.S. You will learn all about Austin's skincare routine.)
$ELF
00:00 START
01:07 The Rise of e.l.f. Cosmetics
03:47 Balancing Quality and Affordability
05:17 Influencer and Community Engagement
09:18 Innovative Marketing Strategies
18:35 Retail Expansion and Future Growth
20:16 Proactive SKU Management
21:06 Notorium Acquisition and Expansion
23:18 Skincare Routines and Product Recommendations
25:54 Leveraging Data for Business Strategy
28:40 Board Diversity and Corporate Values
35:41 Entrepreneurial Lessons from Immigrant Roots
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