Women in Tech Series: Mary Drumond Chief Marketing Officer at Worthix shares how the role of a CMO is being the guardian of the customer.
Description
Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Mary Drumond Chief Marketing Officer at Worthix. She is the Chief Marketing Officer at Worthix and the host of the Voices of CX Podcast. She has a passion for consumer behaviour and extensive experience in Marketing Research, specifically Customer Experience (CX) and Customer Experience Management (CEM).
We kick off by asking Mary to share her career journey and what has led her to where she is today.
- Leadership
- Orchestrate talent.
- Studied education.
- Founded her own company.
- Macro vision and strategy.
- Technical skills.
- The buck will always land on you.
- You are ok with being wrong and failing.
- It is being comfortable in discomfort.
- Thrives in the circumstances others run away from.
- How we are raised.
- It is being afraid and acting anyway.
We ask Mary what advice she would give to the upcoming CMOs and what their role is.
- Represent the customer.
- Guardians of the customer in the company.
- The customer's journey.
- The human aspect.
Then we ask Mary what is CX and how you do it right. Tell us about Worthix.
- The worth index.
- The customer value.
- Market research.
- Collect better data.
- The next question is based on your current question.
Next, we ask Mary how they sell.
- B2B SaaS and enterprise-focused.
- Quantitative and qualitative.
- They integrated with CRMs.
- The blend of outbound and inbound.
Lastly, we ask Mary to share a tool she can't live without in her world that keeps her on track.
- A lot of reading and research.
- Reports.
United States
