DiscoverGlobal Tech Leaders' PodcastWomen in Tech Series: Sarah Scudder, The Manufacturing Maven, and Chief Marketing Officer at SourceDay shares the importance of constant learning.
Women in Tech Series: Sarah Scudder, The Manufacturing Maven, and Chief Marketing Officer at SourceDay shares the importance of constant learning.

Women in Tech Series: Sarah Scudder, The Manufacturing Maven, and Chief Marketing Officer at SourceDay shares the importance of constant learning.

Update: 2022-10-06
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Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Sarah Scudder, The Manufacturing Maven, Chief Marketing Officer at SourceDay.


A podcast host in her own right. She is a new Texan and has not lived through a Texas summer before. She is learning how to exercise outside in the humidity. She feels it has been an awesome move to become a CMO and join the Source Day team last year.


We kick off by asking Sarah to share her career story and what has led her to where she is today.



  • Runway model in high school.

  • Looked at the business industry in her twenties.

  • Double major.

  • Business and marketing.

  • Involved in everything on campus.

  • Technology-focused solution.

  • One of the top 3 salespeople in the nation.

  • Demand Gen engines.


We ask Sarah to tell us about the content and the demand generation piece.



  • Supply chain.

  • The buyer role.

  • Secure supply chain.

  • Covid is one of the best things that ever happened to the supply chain industry.

  • Progressive buyers.


Then we ask Sarah what successes around demand gen is she seeing out there.



  • Stigma is out of control.

  • On the pulse of the customer.

  • Get out and get involved.

  • Subject Matter Expert.

  • Customer insights programme.

  • Customer advisory group.


Next, we ask Sarah to share any glass ceilings that she has come across and does she have any advice for other women.



  • Never reported to a female.

  • Very male-dominated industry in the country.

  • Do your own learning and education.

  • Entrepreneurs make better marketers.

  • Work for a good boss.

  • Constantly learning.


Lastly, we ask Sarah, how she best stays organised.



  • A no-meeting day.

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Women in Tech Series: Sarah Scudder, The Manufacturing Maven, and Chief Marketing Officer at SourceDay shares the importance of constant learning.

Women in Tech Series: Sarah Scudder, The Manufacturing Maven, and Chief Marketing Officer at SourceDay shares the importance of constant learning.

Ross Lauder & John Quigley