Working Hard vs. Trying Hard: Burnout, Branding & Building a Business That Lasts with Asia Dore
Description
Are you working hard—or just trying hard? 👀
In this episode of the Burnout-Proof Podcast, I sit down with brand strategist Asia Dore to unpack one of the most overlooked truths about burnout and business: passion alone won’t save you.
Asia and I dig into the messy middle of pivots, why identity gets so tangled up in our work, and how a clear brand strategy can actually burnout-proof your business. Whether you’re a solopreneur, side-hustler, or corporate professional building your thought leadership, this conversation will give you the clarity and tools you need to stop spinning your wheels and start leading with intention.
✨ What you’ll learn in this episode:
The difference between working hard (fulfillment + flow) vs. trying hard (exhaustion + performance).
Why passion doesn’t protect you from burnout—and what actually does.
How brand strategy acts as your North Star for pivots, decisions, and growth.
The power of saying “no” when opportunities don’t align with your brand.
Why everyone has a brand—even if you’re not an entrepreneur.
If you’ve ever felt like you’re chasing your tail in business, drowning in comparison, or questioning whether you’re “flaky” for pivoting, this episode is your permission slip to rethink it all.
đź”— Links + Resources:
Join my Reset Challenge this week → [Click Here]
Connect with Asia Dore + grab her free masterclass: asiadore.com/masterclass (use code burnoutproof)
Follow me on Instagram → @coachellyn
🎧 Listen now and learn how to burnout-proof your business by owning your brand and working hard—with intention.
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