Established brands are playing (and will continue to play) an integral role in the mass adoption of NFT technology. However, to successfully establish an existing brand's roots in web3, a shift in mindset is required, as the way brands interact with consumers, and what they are expected to offer is unique from what we saw in web2. 

Episode four of Not a JPEG outlines these key differences brands must embrace, including:

1) The differences between versions of the web and how brands interacted in each version;

2) The implications of being a brand in web3 and the physical world;

3) The opportunities web3 presents an established brand; and

4) We explore examples of established brands that have launched very diverse NFTs in art, collectibles, access and metaverse applications. We evaluate what they did, the utility they offer, and how their foray was a success. 

After listening to this episode, teams maintaining existing brands around the world should walk away with valuable lessons to apply to their own web3 journeys. 

Watch This Episode on YouTube:  https://youtu.be/wj44sMvIdnE

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