Your Proposal is Killing the Sale: How to up your proposal game
Update: 2025-07-08
Description
Is your proposal helping you close the deal — or quietly killing it?
In this episode of The Affluent Buyer Script, we’re diving into why those trusty old Word docs and flat PDFs won’t cut it anymore when you’re selling high-end outdoor products and services.
Your affluent buyers expect more. A lot more. And your proposal is one of the most important tools you have to reinforce your brand, build trust, and justify your pricing.
We’ll cover:
- Why proposals matter more than ever
- What’s wrong with PDFs and Word docs (even if you think they’re “fine”)
- What modern proposals do differently — and how they help you sell
- The exact structure of a winning luxury outdoor proposal
- How upgrading your proposal gives you a competitive edge
- Actionable steps to level up your proposal game starting today
If you want to sell luxury, you need to act like a luxury brand at every step — and this episode will show you how to do just that with your proposals.
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