【天下零時差12.20.24】台北馬拉松跑者首選不再是Nike,問題竟是「太相信數據」?
Update: 2024-12-19
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「Nike這幾年為什麼不在台灣辦活動了?」是許多馬拉松跑者的共同疑問,問題就出在2020年接管Nike的領導團隊一個轉型「轉得太徹底」的策略。如今希爾回鍋任執行長,Nike能再次穩站跑者首選品牌、帶台廠吃訂單?
文:康瓊之
製作團隊:黃柏維
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