DiscoverBrand ShorthandThe Zeigarnik Effect
The Zeigarnik Effect

The Zeigarnik Effect

Update: 2025-02-24
Share

Description

What do McDonald’s, IHOP, and a grocery store chain in England have in common? Join Mark and Lorraine as they explore how these brands tapped into the Zeigarnik Effect and how this psychological phenomenon affected their advertising efforts. Mark and Lorraine kick off the episode with a quick Super Bowl recap and some recent Starbucks news!

Spend 30ish with Mark and Lorraine as they talk all things marketing, advertising, and of course ... positioning!

Comments 
loading
Top Podcasts
The Best New Comedy Podcast Right Now – June 2024The Best News Podcast Right Now – June 2024The Best New Business Podcast Right Now – June 2024The Best New Sports Podcast Right Now – June 2024The Best New True Crime Podcast Right Now – June 2024The Best New Joe Rogan Experience Podcast Right Now – June 20The Best New Dan Bongino Show Podcast Right Now – June 20The Best New Mark Levin Podcast – June 2024
In Channel
Programmatic Advertising (feat. Alyssa Laubacher and Lauren Moses)

Programmatic Advertising (feat. Alyssa Laubacher and Lauren Moses)

2025-03-2430:09

Brand Advertising

Brand Advertising

2025-03-1734:06

Battle of the Prebiotic Sodas

Battle of the Prebiotic Sodas

2025-03-1038:07

Brands Venturing into the World of Entertainment

Brands Venturing into the World of Entertainment

2025-03-0334:32

The Zeigarnik Effect

The Zeigarnik Effect

2025-02-2438:52

Super Bowl Ads Review - Part 2

Super Bowl Ads Review - Part 2

2025-02-1739:24

Super Bowl Ads Review - Part 1

Super Bowl Ads Review - Part 1

2025-02-1036:23

Season #3 Kickoff

Season #3 Kickoff

2025-02-0334:29

Brand Shorthand Season #2 Wrap-Up

Brand Shorthand Season #2 Wrap-Up

2024-10-2830:44

Sensory Branding - Marketing Beyond Sight

Sensory Branding - Marketing Beyond Sight

2024-10-2132:23

Calvin Holston - Smeeple - Part 2

Calvin Holston - Smeeple - Part 2

2024-10-1426:57

Calvin Holston - Smeeple - Part 1

Calvin Holston - Smeeple - Part 1

2024-10-0735:45

Brand vs Bland: Homogenizing the Market

Brand vs Bland: Homogenizing the Market

2024-09-3030:35

Line Extensions and Brand Implosions

Line Extensions and Brand Implosions

2024-09-2335:26

Crisis Management (feat. Merce Brown)

Crisis Management (feat. Merce Brown)

2024-09-1636:15

Liquid Death: Strange Promotions and Advertising that Works

Liquid Death: Strange Promotions and Advertising that Works

2024-09-0931:33

Cult Branding

Cult Branding

2024-08-2633:08

Brand Refreshes vs Brand New Logos

Brand Refreshes vs Brand New Logos

2024-08-1942:27

Boycotts, Baby!

Boycotts, Baby!

2024-08-1233:05

Makers, Curators, and Sneakers

Makers, Curators, and Sneakers

2024-08-0530:22

loading
Google Play
Download from Google Play
Castbox
Download from App Store
usUnited States
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

The Zeigarnik Effect

The Zeigarnik Effect

Mark Vandegrift and Lorraine Kessler

We and our partners use cookies to personalize your experience, to show you ads based on your interests, and for measurement and analytics purposes. By using our website and our services, you agree to our use of cookies as described in our Cookie Policy.