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Battle of the Prebiotic Sodas

Battle of the Prebiotic Sodas

Update: 2025-03-10
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Description

The battle of sodas just got a whole lot more interesting! We’ve seen Coca-Cola and Pepsi battling it out in the Cola Wars and now something similar is fizzing up in the new healthy soda market. Join Mark and Lorraine as they pop into the world of prebiotic sodas and discuss brands like Olipop, Poppi, and the newest player in the game, Coca-Cola’s Simply Pop.  


Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!

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Battle of the Prebiotic Sodas

Battle of the Prebiotic Sodas

Mark Vandegrift and Lorraine Kessler

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