DiscoverBrand ShorthandProgrammatic Advertising (feat. Alyssa Laubacher and Lauren Moses)
Programmatic Advertising (feat. Alyssa Laubacher and Lauren Moses)

Programmatic Advertising (feat. Alyssa Laubacher and Lauren Moses)

Update: 2025-03-24
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Programmatic advertising is changing the game for digital marketers! This week, Mark is joined by the media and digital marketing duo, Alyssa Laubacher and Lauren Moses, to discuss what programmatic advertising is, how it works, and why it can be a beneficial tool for marketers. 

Join Mark, Alyssa, and Lauren for 30-ish as they discuss all things marketing, advertising, and of course … positioning!


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Programmatic Advertising (feat. Alyssa Laubacher and Lauren Moses)

Programmatic Advertising (feat. Alyssa Laubacher and Lauren Moses)

Mark Vandegrift and Lorraine Kessler

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