Nerds of Business

Everyone knows running a business is hard. But no one talks about how it makes you feel.The reality is that entrepreneurs are often stressed, or frustrated.I’m Darren Moffat, your host. I’ve founded two companies, and as a director at Webbuzz the growth marketing agency I’ve worked with hundreds of business owners.This podcast has a simple vision: to make entrepreneurs happier!We do it by finding answers to the key challenges all businesses must overcome. Each episode is a piece in the puzzle to help you ‘crack the code’ to growth.It’s an epic mission. I knew from the start we’d need help. But WHO could reveal the answers?And then it came to me.You can count on a nerd to solve the problem. So I went looking for nerds, and it turns out they’re everywhere!Like this founder of a $250 mill internet business..."“I always start with the marketing first. Even before I build the product. And a lot of people go, oh, we should think about marketing later. Before we build the product, we need to form this up. Amazon does this great. You want to build a new product, you have to write a press release - a one-page press release before you even begin. I was just at Amazon's office in New York.” And this former venture capitalist who’s now the CEO of a public company...“Well no, we got up well over a billion-dollar market cap, you know, through that education and storytelling. We got Australian investors to understand these type of technology businesses by looking at the growth of your top line rather than the profit and loss of your bottom line.”I talk to experts who nerd out with technical solutions…“The key thing for brand identity is fix and flex. Is that 'nerdy' thing? That's nerdy, that's very nerdy. We're into the 'brand nerd' territory here.”And we have fun with segments like this..."The 'Nerdometer'. A rating out of ten, how nerdy are you? I say I'm probably up there, maybe eleven. Eleven! Oh my god, you've broken the Nerdometer. There you go, you've some applause."You’ll hear amazing insights. You’ll feel inspired. And you’ll learn actionable strategies to power the growth of your own business.So join me, fortnightly on Tuesdays. Subscribe to Nerds of Business, FREE where ever you get your podcasts.This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacyChartable - https://chartable.com/privacy

Season 1: 'The Branding Series' / Episode # 1Building your brand all starts with the brand identity. Branding experts and top entrepreneurs reveal what it takes to get it right, why it's so important, and the key opportunities you're probably missing in your own brand identity.Feature Story: Andre Eikmeier of Vinomofo and Why a one letter change in the brand name was a key inflection point to achieving a $100 million valuation.“In the context of branding it’s really important to reflect on the fact that we didn’t set out to call this Vinomofo. We didn’t set out to say ‘hey, let’s be ‘wine motherf_____s’.” - Andre Eikmeier, co-founder of Vinomofo Guest Bios:Fred Schebesta (https://www.linkedin.com/in/fredschebesta/)is co-founder of $250 million comparison site Finder (Finder.com.au) He is listed #22 on AFR's young rich list.Andre Eikmeier (https://twitter.com/andre_eikmeier) is cofounder of $100 million online wine retailer, Vinomofo (https://vinomofo.com.au) Also founder of The Good Empire and Year of the Planet.Victoria Coster (https://www.linkedin.com/in/creditfixsolutionscreditrepair/) is a Telstra Business Person of the Year finalist 2019, & founder of Credit Fix Solutions (https://creditfixsolutions.com.au)Ben Carew (https://www.linkedin.com/in/bencarew/) is director of SEO & Analytics at Webbuzz- The Growth Marketing Agency (https://webbuzz.com.au)Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/)Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/)       What to listen out for:3.01: ‘Sneak peek’ of feature story4.04: the historical origin of branding5.02: branding expert reveals what ‘brand’ really means today 6.39: branding expert on why branding is so important7.39: how branding complements ‘direct response’ marketing9.47: Entrepreneur Fred Schebesta's journey from 'branding sceptic' to 'branding convert' at Finder.com.au10.41: Fred Schebesta on branding as a ‘defensive moat’  12.26: Branding expert reveals the four key theoretical elements to brand identity14.21: Ben Carew on why logo design is so important for online marketing conversion of web traffic to lead or sale19.28: Branding expert reveals the technical process for creating a brand identity20.58: Branding expert explains what ‘category codes’ are 23.45: Feature story - Andre Eikmeier of Vinomofo and how a one letter change in the brand name was a key inflection point to achieving a $100 million valuation30.50: Fred Schebesta on being in a ‘constant state of beta’31.10: Fred Schebesta on creating a 'phoenix company', not a 'unicorn'31.59: Branding expert reveals the single most important aspect for a...

Season 1: 'The Branding Series' / Episode # 2The Secret To Building Your Brand? The Positioning. You Need To Stand Out & Connect With The Emotions Of Your Customers. Brand Experts Reveal What It Takes, Why It's Important, And Top Entrepreneurs Share True Stories That Will Help You ‘Crack The Code’ To Growth In Your Own Venture.Feature Story: The CEO of a $1 BILLION company shares, Rob Newman of Nearmap, shares his story on how brand positioning helped them scale in the North American market.“Actually, what you need to do is focus, focus, focus. Who is the one customer who you can win with, and be the world's best at for that one customer? Once you've got them, you'll get two and then you’ll get four and then eight. Then eventually you’re going to have market domination”. – Dr Rob Newman, CEO of Nearmap.Guest Bios:Fred Schebesta (https://www.linkedin.com/in/fredschebesta/)is co-founder of $250 million comparison site Finder (Finder.com.au) He is listed #22 on AFR's young rich list.Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au).Pic Picot (https://twitter.com/pics_uk) is the founder international food brand, Pic’s Peanut Butter (https://www.picspeanutbutter.com/)Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/)Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/)      What to listen out for:0.45: Mystery brand recognition game for listeners2.19: Brand positioning example using the (mystery) globally recognised brand4.07: How does brand positing work from a technical perspective7.06: The 4 to 7 P’s of branding10.42: The importance of clarity in mission statements to define what you stand for12.49: Rob Newman on the ‘weird schizophrenia’ required to be an effective CEO17.16: Entrepreneur tip: ‘tell me the colour of the eyes of your first customer’18.00: How to use exclusions and negatives to define your brand position22.00: Why metaphors and irony don’t work in advertising23.42: How Pic’s Peanut Butter came to ‘own their brand category’26.44: The importance of delegation in scaling a business31.10: What is brand alignment and why is it so important33.58: How even marketing departments of big brands make mistakes with branding35.57: NERD SUPERPOWER - recurring segment - featuring Fred Schebesta39.07: NERD UNDER PRESSURE – recurring segment featuring Rob NewmanResources & links:Donald Trump speech transcription https://www.rev.com/blog/transcripts/donald-trump-phoenix-arizona-rally-transcript‘The Wayback Machine’: https://archive.org/web/Coca Cola brand fail https://www.marketing91.com/coca-cola-brand-failure/*****Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))Get in touch with us here: https://nerdsofbusiness.com/contact/You can follow Nerds of Business on socials:Twitter: https://twitter.com/business_nerdsFacebook: https://www.facebook.com/nerdsbusiness/Linked in: https://www.linkedin.com/company/nerds-of-business/This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacyChartable -...

Season 1: 'The Branding Series' / Episode # 3‘How To Launch A Brand (or startup/product) With No Money, Get Heaps Of Attention, & Look Like A Complete Superstar'.Want to get some attention for your business? Nothing beats a brand or product launch for concentrated marketing power. Brand experts reveal what it takes, why it's important, and top entrepreneurs share true stories that will help you ‘crack the code’ to growth in your own venture.Feature Story: The founder of iconic food brand Pic’s Peanut Butter, Pic Picot, shares the story of why - and how - he launched ‘Peanut Butter World’ to take his brand to the next level.“And so we had 5,000 people [to the launch], I imagine the entire population of Nelson came by looking to get in here. It was phenomenal. It was just so warming. You know, we had the kids, we had the school, they’d even written a song and sang a song with a brass band.” – Pic Picot, CEO of Pics Peanut Butter .Guest Bios:Pic Picot (https://twitter.com/pics_uk) is the founder international food brand, Pic’s Peanut Butter (https://www.picspeanutbutter.com/)Andre Eikmeier – cofounder of $100 million online wine retailer, (https://Vinomofo.com.au) Also founder of The Good Empire and Year of the Planet.Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/)Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/)      What to listen out for:0.45: Hunter S. Thompson quote on the nature of the music industry.1.20: The story of how AC/DC launched their album Highway to Hell in 1976.5.59: Brand expert reveals when is the right time to launch a brand.8.14: Brand expert on the role of key influencers.11.25: Why brand launches are so important.12.40: Invite your bank manager to the brand launch, it might help you get a loan more easily in future.16.42: It’s your networks that bring you back from failure.18.07: The three phases of brand launches – 'pre', 'during' & 'post'.19.12: The importance of follow up.19.55: How to work with media to get free publicity for your business.21.41: The role ‘community’ plays in a successful launch.24.05: The story of Peanut Butter World, and how that was launched successfully.29.30: ‘Brands’ are a nonsense, it’s the people behind companies that make it real.33.10: NERD UNDER PRESSURE – recurring segment featuring Jon MichailResources & links:AC/DC album sales for Highway to Hell https://chartmasters.org/2018/02/cspc-ac-dc-popularity-analysis/47/The city of Nelson, New Zealand, population 40,000 https://en.wikipedia.org/wiki/Nelson,_New_ZealandOn average It takes two to three years for a new business to become profitable https://www.freshbooks.com/hub/startup/how-long-does-it-take-business-to-be-profitableLiverpool team song https://www.youtube.com/watch?v=kWfmR_XgZxwWhat is a goodie bag? https://www.oxfordlearnersdictionaries.com/definition/english/goody-bagEnjoyed this podcast? >>>> Please SHARE via text or social media ((!))Get in touch with us here: https://nerdsofbusiness.com/contact/You can follow Nerds

Season 1: 'The Branding Series' / Episode # 4Rebranding a business is HOT. When is the Right time for you, & how to make it work for staff, customers & shareholders. Brand Experts reveal what it takes, why it's important, top entrepreneurs share true stories that will help you ‘crack the code’ to growth in your own venture.Feature Story: The COO of a Australia's best known real estate company, LJ Hooker, Ruth Trewhella, shares the story of their recent brand refresh and why they dumped the iconic tagline 'Nobody does it better' after nearly 40 years.“When we reflected on 'nobody does it better' and 'LJ hooker, you're the best' it very much spoke to us and not necessarily to the customer. And we firmly believe that the customer is at the centre of everything we do. And so that was the turning point for the rebranding.” – Ruth Trewhella, COO of LJ HookerGuest Bios:Fred Schebesta (https://www.linkedin.com/in/fredschebesta/)is co-founder of $250 million comparison site Finder (Finder.com.au) He is listed #22 on AFR's young rich list.Ruth Trewhella (https://www.linkedin.com/in/ruthtrewhella/) is COO of LJ Hooker Real Estate, with 700 offices and 8,000 staff. (https://ljhooker.com.au).Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/)Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/)      What to listen out for:0.30: Nerds of Business has been featured by Apple podcasts. Leave your feedback here: https://nerdsofbusiness.com/contact/2.22: Rebranding example using of Coca Cola vs Pepsi5.11: What a rebrand is supposed to achieve7.52: Warning signs it's time to rebrand9.10: How often do businesses need to rebrand?11.28: The practical steps to make rebranding work for all stakeholders12.51: The benefits SME's can expect from rebranding14.42: How scandal and crisis can drive the need for rebranding16.17: Thoughts on Harvey Weinstein scandal19.48: How Finder used a jingle/rap song to consolidate their rebrand with staff22.14: The iconic LJ Hooker jingle and tagline from the 1980's24.39: The process LJ Hooker used to develop the new tagline 'when you know, you know'29.42: Why rebranding and refreshing is so important for real estate brands30.29: What plans does LJ Hooker have to roll this brand refresh out across the business35.26: NERD UNDER PRESSURE - recurring segment - featuring Ruth TrewhellaResources & links:Coca Cola brand fail https://www.marketing91.com/coca-cola-brand-failure/Pepsi taste test challenge https://en.wikipedia.org/wiki/Pepsi_ChallengePeps vs Coke brand value https://hbr.org/2000/01/the-brand-report-cardLJ Hooker TV ad with jingle https://www.youtube.com/watch?v=pAAZujc00A4Finder.com.au rap song https://www.youtube.com/watch?v=ENkWI3cQEW8*****Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))Get in touch with us here: https://nerdsofbusiness.com/contact/You can follow Nerds of Business on socials:Twitter: https://twitter.com/business_nerdsFacebook: https://www.facebook.com/nerdsbusiness/Linked in: https://www.linkedin.com/company/nerds-of-business/This podcast...

Season 1: 'The Branding Series' / Episode # 5Growing your brand awareness is a key driver of sales growth and revenue. Branding experts and top entrepreneurs reveal what it takes to get it right, why it's so important, and the key opportunities you're probably missing in your own brand marketing.Guest Bios:Neil Luo (https://www.linkedin.com/in/neil-luo/)is the Global Head of Growth at Airwallex (https://www.airwallex.com ), a $1 BILLION fintech start up.Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au).Pic Picot (https://twitter.com/pics_uk) is the founder international food brand, Pic’s Peanut Butter (https://www.picspeanutbutter.com/)Victoria Coster (https://www.linkedin.com/in/creditfixsolutionscreditrepair/) is a Telstra Business Person of the Year finalist 2019, & founder of Credit Fix Solutions (https://creditfixsolutions.com.au)Ben Carew (https://www.linkedin.com/in/bencarew/) is director of SEO & Analytics at Webbuzz- The Growth Marketing Agency (https://webbuzz.com.au)Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/)Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/)       What to listen out for:1.41 The true branding story of Shoostov & Sons vodka from 18633.54 Rap stars, Instagram and cognac brand ambassadors7.37 The two types of brand awareness10.30 Online apps & tools to monitor your brand13.10 The value of Facebook groups in growing brand awareness14.55 NERD-O-METER segment with Neil Luo of Airwallex17.23 Nearmap use their tech for the common good & get priceless free PR18.29 How Nearmap grew brand awareness in North America by 'narrowcasting' in one vertical20.48: Pic's Peanut Butter founder uses word of mouth via taxi drivers to spread brand awareness24.49: Victoria Coster on how to use Linked In to grow brand awareness for a small business26.45: The power of SEO for brand awareness for B2C offers28.51: How to create an online 'brand wall' via remarketing33.45: The branding opportunity of club or school sponsorships35.20: The importance of Google analytics for measuring brand engagement39.15: NERD UNDER PRESSURE segment featuring Rob Newman, Nearmap.Resources & links:1.Shustov & Sons vodka 1863 brand awareness campaign https://investory-video.com/shustov2.Rappers, booze and Instagram influencer marketing https://www.thedrinksbusiness.com/2018/12/diageo-under-fire-for-deceptive-ciroc-vodka-influencer-advertising-on-instagram/3.Nearmap used their mapping technology to help residents in the 2011 Brisbane floods https://www.abc.net.au/news/specials/qld-floods/4.'Mention' is a social media and online app that allows businesses to monitor their brand https://mention.com/en/*****Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))Get in touch with us here: https://nerdsofbusiness.com/contact/You can follow Nerds of Business on socials:Twitter: a...

Season 1: 'The Branding Series' / Episode # 6Brand equity Is the key higher margins now, & bigger price when you sell the business later. Branding Experts And Top Entrepreneurs Reveal how to grow brand equity, why its such a driver of wealth.Guest Bios:Neil Luo (https://www.linkedin.com/in/neil-luo/)is the Global Head of Growth at Airwallex (https://www.airwallex.com ), a $1 BILLION fintech start up.Fred Schebesta (https://www.linkedin.com/in/fredschebesta/)is co-founder of $250 million comparison site Finder (Finder.com.au) He is listed #22 on AFR's young rich list.Andre Eikmeier (https://twitter.com/andre_eikmeier) is cofounder of $100 million online wine retailer, Vinomofo (https://vinomofo.com.au) Also founder of The Good Empire and Year of the Planet.Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/)What to listen out for:0.39 Jeff Bezos quote on brands1.23 Walter Landor quote on branding2.53 Is Jeff Bezos & Amazon the 'Sith Lord' of modern day commerce5.41 Technical explanation of what brand equity is8.19 Why brand equity is important and the opportunities it creates12.47 Fred Schebesta from Finder.com.au on how they grew brand equity18.25 Technical explanation of how a business can grow brand equity21.36 Andre Eikmeier on how Vinomofo grew their brand equity26.07 NERD SUPERPOWER regular segment Andre Eikmeier27.43 FEATURE STORY: interview with Neil Luo of Airwallex38.05 NERD UNDER PRESSURE regular segment with Fred Schebesta of FinderResources & links:1.Jeff Bezos quote on brand marketing https://www.forbes.com/sites/williamarruda/2016/09/06/the-most-damaging-myth-about-branding/#7f44412e5c4f2.Amazon overtakes Apple to become worlds biggest brand valued at $315 billion https://www.business-standard.com/article/pti-stories/amazon-dethrones-google-as-top-global-brand-survey-119061100304_1.html3.Walter Landor the brand designer https://en.wikipedia.org/wiki/Walter_Landor4.'The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google' by Scott Galloway https://books.google.com.au/books/about/The_Four.html*****Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))Get in touch with us here: https://nerdsofbusiness.com/contact/You can follow Nerds of Business on socials:Twitter: https://twitter.com/business_nerdsFacebook: https://www.facebook.com/nerdsbusiness/Linked in: https://www.linkedin.com/company/nerds-of-business/This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacyChartable - https://chartable.com/privacy

Season 1: 'The Branding Series' / Episode # 7Growing Your Brand Loyalty Is Essential For More Sales Per Customer, and For Higher Margins. Branding Experts And Top Entrepreneurs Reveal What It Takes To Get It Right, Why It's So Important, And The Key Opportunities You're Probably Missing In Your Own Brand Marketing.Guest Bios:Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au).Pic Picot (https://twitter.com/pics_uk) is the founder international food brand, Pic’s Peanut Butter (https://www.picspeanutbutter.com/)Victoria Coster (https://www.linkedin.com/in/creditfixsolutionscreditrepair/) is a Telstra Business Person of the Year finalist 2019, & founder of Credit Fix Solutions (https://creditfixsolutions.com.au)Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/)What to listen out for:1.14 WIN a t-shirt! Enter the Nerds of Business t shirt competition to celebrate 10,000 podcast downloads here https://nerdsofbusiness.com/contact/2.53 Harley Davidson goes to India brand story5.02 Benign cults and the power of brand loyalty8.56 The steps customers have to go through before they can become 'brand loyal'10.31 The role 'customer delight' plays in brand loyalty11.19 Brand advocacy and how it relates to loyalty14.43 NERD-O-METER regular segment22.08 The importance of database management for brand loyalty27.05 How brand loyalty works for tech, Saas, and online models34.46 NERD UNDER PRESSURE - regular segmentResources & links:1.Harley Davidson brand expands to India in 2009 https://www.financialexpress.com/auto/bike-news/harley-davidson-10-years-in-india-25000-sales-harley-davidson-street-750-cheapest-harley-used-harley/1855295/2.Benign cults https://cultbranding.com/ceo/benign-cults-vs-negative-cults/3.Heyyou app for cafes https://heyyou.com.au/4.What is a 'Saas' business model? https://www.profitwell.com/blog/saas-business-model*****Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))Get in touch with us here: https://nerdsofbusiness.com/contact/You can follow Nerds of Business on socials:Twitter: https://twitter.com/business_nerdsFacebook: https://www.facebook.com/nerdsbusiness/Linked in: https://www.linkedin.com/company/nerds-of-business/This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacyChartable - https://chartable.com/privacy

Season 1: 'The Branding Series' / Episode # 8'B2B Branding' is a bit different from Consumer Branding. Branding Experts And Top Entrepreneurs Reveal What It Takes To Get It Right, Why It's So Important, And Whether It's Harder Or Easier Than B2C Marketing.Guest Bios:Neil Luo (https://www.linkedin.com/in/neil-luo/)is the Global Head of Growth at Airwallex (https://www.airwallex.com ), a $1 BILLION fintech start up.Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au).Victoria Coster (https://www.linkedin.com/in/creditfixsolutionscreditrepair/) is a Telstra Business Person of the Year finalist 2019, & founder of Credit Fix Solutions (https://creditfixsolutions.com.au)Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/)What to listen out for:2.00 The story of IDA Ireland 'Right Place, Right Time' B2B branding campaign8.29 The importance of emotion in B2B marketing9.20 The example of Xero, 'beautiful business'.12.23 How to segment the SME market when you're selling B2B13.26 The 'trust barrier' is actually higher for B2B than for B2C21.31 What is 'insight generation'23.48 The role of courage in effective B2B branding26.39 Recurring segment - NERD SUPER POWER29.56 The long-term value of networking for B2B brands34.59 Recurring segment - NERD UNDER PRESSUREResources & links:IDA Ireland campaign https://wearesculpt.com/blog/b2b-social-media-campaigns/'Cross the Chasm' by Geoffrey Moore. https://en.wikipedia.org/wiki/Crossing_the_Chasm*****Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))Get in touch with us here: https://nerdsofbusiness.com/contact/You can follow Nerds of Business on socials:Twitter: https://twitter.com/business_nerdsFacebook: https://www.facebook.com/nerdsbusiness/Linked in: https://www.linkedin.com/company/nerds-of-business/This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacyChartable - https://chartable.com/privacy

Season 1: 'The Branding Series' / Episode # 9'Brand damage' Is A real risk for all business owners. Top reputation management experts Reveal how you can prepare for crisis, What to do to protect your brand, and Why It's So Important.Guest Bios:Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/) Sam Wilkinson (https://www.linkedin.com/in/samuelawilkinson/) is head of digital at Wilkinson Butler (https://www.wilkinsonbutler.com)What to listen out for:2.06 The UK 'KFC chicken crisis' brand damage case study9.15 What is brand damage in every day language11.36 How brand damage manifests online & hurts businesses15.11 The causes of brand damage that all businesses should look at for17.43 The danger of Google to brands as a permanent online record20.42 Why having zero social media presence is a huge business risk to companies and business owners21.48 Real-life examples of brand damage: AMP, NAB, Rio Tinto, Dreamworld23.30 How the 'me too' movement has changed everything for brands25.29 The positive example of QBE insurance as a brand damage case study27.06 The importance of having a 'crisis management plan' in place31.33 NERD SUPER POWER - recurring segment34.05 The concept of reputational credit & why it' so important36.18 How to deal with bad Google reviews for your business41.16 The impact of brand damage on culture and the ability to attract good talent46.34 NERD UNDER PRESSURE - recurring segmentResources & links:UK KFC chicken crisis 2017 https://www.campaignlive.co.uk/article/kfc-fcking-clever-campaign/1498912Socrates and the question dialogue https://en.wikipedia.org/wiki/Socratic_questioningGlass Door is an employee review site of workplace culture https://www.glassdoor.com*****Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))Get in touch with us here: https://nerdsofbusiness.com/contact/You can follow Nerds of Business on socials:Twitter: https://twitter.com/business_nerdsFacebook: https://www.facebook.com/nerdsbusiness/Linked in: https://www.linkedin.com/company/nerds-of-business/This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacyChartable - https://chartable.com/privacy

BONUS: special 'uncut' episode.How to get & keep 'momentum' in your business: Interview with Mike BerlandGuest Bios:Mike Berland (https://www.linkedin.com/in/mike-berland-a3968012/)– founder & CEO and image consultant, director at the Decode M (https://www.decode-m.com/) What to listen for:5.09       “I always knew that I wanted to be a King maker and not a King”.9.03       Mike’s new book is called "Maximum momentum - how to get it and how to keep it".13.19    The story of Crocs shoes as a winner in the pandemic15.06    “True momentum requires continuous transformation”.17.46    Momentum is agnostic to the size of your business18.48    Data is important for small business because it helps theme understand the future23.01    Practical ways small business can access useful data25.06    Removed Facebook data/targeting capability will return27.39    The risks of quantum computing and data31.43    NERD UNDER PRESSURE – recurring segment ‘disrupt yourself’32.45    The power of ‘polarisation’ for marketers34.00    NERD SUPER POWER – recurring segment43.21    2020 presidential election insights 46.00   THE NERDOMETER – recurring segmentResources & links:Rise of the Robots https://en.wikipedia.org/wiki/Rise_of_the_Robots_(book)The Singularity https://en.wikipedia.org/wiki/Technological_singularity#:~:text=The%20technological%20singularity%E2%80%94also%2C%20simply,unforeseeable%20changes%20to%20human%20civilization.*****Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))Get in touch with us here: https://nerdsofbusiness.com/contact/You can follow Nerds of Business on socials:Twitter: https://twitter.com/business_nerdsFacebook: https://www.facebook.com/nerdsbusiness/Linked in: https://www.linkedin.com/company/nerds-of-business/This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacyChartable - https://chartable.com/privacy

BONUS: special 'uncut' episode.'Entrepreneur Mindset' is a key input into the success of any business or start-up. In this episode, three top entrepreneurs share their secrets for channeling the creativity that is at the heart of all problem solving.Guest Bios:Fred Schebesta (https://www.linkedin.com/in/fredschebesta/)is co-founder of $250 million comparison site Finder (Finder.com.au) He is listed #22 on AFR’s young rich list.Victoria Coster (https://www.linkedin.com/in/creditfixsolutionscreditrepair/) is a Telstra Business Person of the Year finalist 2019, & founder of Credit Fix Solutions (https://creditfixsolutions.com.au)Pic Picot (https://twitter.com/pics_uk) is the founder international food brand, Pic’s Peanut Butter (https://www.picspeanutbutter.com/)Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))Get in touch with us here: https://nerdsofbusiness.com/contact/You can follow Nerds of Business on socials:Twitter: https://twitter.com/business_nerdsFacebook: https://www.facebook.com/nerdsbusiness/Linked in: https://www.linkedin.com/company/nerds-of-business/This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacyChartable - https://chartable.com/privacy

BONUS: special 'uncut' episode.'Entrepreneur Mindset' Is A Key Input Into The Success Of Any Business Or Start-Up. In Part 2 of the Mindset Special, Three More Top Entrepreneurs Share Their Secrets For Channeling The Creativity That Is At The Heart Of All Problem Solving.Guest Bios:Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au).Andre Eikmeier – cofounder of $100 million online wine retailer, (https://Vinomofo.com.au) Also founder of The Good Empire and Year of the Planet.Mike Berland (https://www.linkedin.com/in/mike-berland-a3968012/)– founder & CEO and image consultant, director at the Decode M (https://www.decode-m.com/) Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))Get in touch with us here: https://nerdsofbusiness.com/contact/You can follow Nerds of Business on socials:Twitter: https://twitter.com/business_nerdsFacebook: https://www.facebook.com/nerdsbusiness/Linked in: https://www.linkedin.com/company/nerds-of-business/This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacyChartable - https://chartable.com/privacy

Season 3: 'Mindset of the disruptive entrepreneur',Episode 5There is a 'dark side' to the entrepreneurial journey. In this episode we interview a business psychologist to explore the challenges of working with sociopaths, and how to deal with them. We also look at the Theranos story and the phenomenon of entrepreneur 'burnout'.Guest Bios:Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/What to listen out for:3:30 The story of Elizabeth Holmes12:45 The definition of a sociopath14:30 Behaviours to look out for, for those on the sociopathic spectrum.16:18 When recruiting, how do you pick up on sociopathic behaviour.19:15 Why it would be bad, to have a leader who is sociopathic.21:06 The positive effects that a sociopath can have on a company.28:54 Technical definition of Burnout29:14 What does Burnout look like in a entrepreneur31:35 What can you do to get back on track and out of the Burnout phase38:03 Stephanie’s One Killer HackEnjoyed this podcast?>>>> Please SHARE via text or social media ((!))Get in touch with us here:https://nerdsofbusiness.com/contact/You can follow Nerds of Business on socials:Instagram: https://www.instagram.com/nerdsofbusiness/ Twitter: https://twitter.com/business_nerdsFacebook: https://www.facebook.com/nerdsbusiness/Linked in: https://www.linkedin.com/company/nerds-of-business/This podcast uses the following third-party services for analysis:Podcorn - https://podcorn.com/privacyChartable - https://chartable.com/privacyThis podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacyChartable - https://chartable.com/privacy

Season 2: 'Product development', Episode 1All great products start out as an idea. In this episode product design experts and leading entrepreneurs reveal how the secrets to design thinking for success.Guest Bios:Ross Gales Rob Newman (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)Mina Radhakrishnan is founder & CEO of 'proptech' platform Different.com.au (https://www.linkedin.com/in/minarad/) and has worked for Google & Uber.Sven Almenning (https://www.linkedin.com/in/sven-almenning-a8554b20/) is founder & CEO of the Speakeasy Group, a leading Australian hospitality group. (https://speakeasygroup.com.au/)What to listen out for:3.05 The story of Fender guitars and their hit product 'the Stratocaster'.6.48 Henry Ford quote on product development9.50 Jony Ive and the iPhone design10.35 The 'Double diamond' framework14.09 The 'Five W's' framework18.05 'Customer value pyramid' - tool18.45 'How might we statements' - tool23.26 Why product design frameworks are so important25.00 'Jobs to be done' framework33.45 What it's like to work in product design at Uber35.00 Building products vertically vs horizontally39.50 The origin story of Viking whisky bar Mjolner43.04 The role of creativity in product design53.00 Create a product that is better than the person expected, that's when you're winning57.54 NERD UNDER PRESSURE - regular segmentResources & links:History of the Stratocaster https://www.fender.com/articles/gear/the-history-of-the-fender-stratocaster-the-1950sThinking fast & slow - by Daniel Kahneman https://www.nytimes.com/2011/11/27/books/review/thinking-fast-and-slow-by-daniel-kahneman-book-review.htmlJobs to be done theory https://hbswk.hbs.edu/item/clay-christensen-the-theory-of-jobs-to-be-doneDouble diamond framework https://www.justinmind.com/blog/double-diamond-model-what-is-should-you-use/Customer value pyramid https://www.marketingjournal.org/the-elements-of-value-an-interview-with-jamie-cleghorn/#:~:text=The%20Value%20Pyramid%2C%20as%20they,more%20subjective%20value%20higher%20up.*****Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))Get in touch with us here: https://nerdsofbusiness.com/contact/You can follow Nerds of Business on socials:Twitter: https://twitter.com/business_nerdsFacebook: https://www.facebook.com/nerdsbusiness/Linked in: https://www.linkedin.com/company/nerds-of-business/This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacyChartable - https://chartable.com/privacy

Season 2: 'Product development', Episode 2A good business idea or new product/Service is just the start. In this episode Product Design experts & leading entrepreneurs reveal how to validate your idea - & avoid problems.Guest Bios:Ross Gales Rob Newman (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)Mina Radhakrishnan is founder & CEO of 'proptech' platform Different.com.au (https://www.linkedin.com/in/minarad/) and has worked for Google & Uber.Sven Almenning (https://www.linkedin.com/in/sven-almenning-a8554b20/) is founder & CEO of the Speakeasy Group, a leading Australian hospitality group. (https://speakeasygroup.com.au/)Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)& Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/).What to listen out for:1.55 The story of the E.T video game product fail10.45 Definition of product validation13.01 The three lenses of validation: usability, desirability, feasibility16.42 Minimum marketable product (MMP) vs Minimum viable product (MVP)19.12 The principle of 'inclusive design'22.37 How to validate a product idea just using Facebook ads25.59 The 'f*ck yeah' approach to product validation30.32 FEATURE STORY: Sleepphones product validation & ideation42.52 NERD UNDER PRESSURE - regular segment with Mina RadhakrishnanResources & links:E.T video game story https://www.npr.org/2017/05/31/530235165/total-failure-the-worlds-worst-video-gamehttps://en.wikipedia.org/wiki/E.T._the_Extra-Terrestrial_(video_game)Minimum viable product (MVP) https://en.wikipedia.org/wiki/Minimum_viable_productThe Lean Start Up book http://theleanstartup.com/principles*****Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))Get in touch with us here: https://nerdsofbusiness.com/contact/You can follow Nerds of Business on socials:Twitter: https://twitter.com/business_nerdsFacebook: https://www.facebook.com/nerdsbusiness/Linked in: https://www.linkedin.com/company/nerds-of-business/This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacyChartable - https://chartable.com/privacy

Season 2: 'Product development', Episode 3'Product planning' is a key step in the product or service development cycle. In this episode design experts & leading entrepreneurs reveal how to take your raw idea into an actual thing people will buy.Guest Bios:Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)Anson Parker (https://www.linkedin.com/in/ansonparker/) is Head of Product at digital bank Up.com.auBen Thompson (https://www.linkedin.com/in/bthompsonemploymentinnovations/) is CEO of HR platform Employment Hero.What to listen out for:1.52 Google Glass story8.56 Venn diagram of 3 x core product strategy concepts9.34 'Externalities' defined & explained11.39 'Differentiating & diffusing' - key step in product planning14.21 How long it takes to do product planning properly16.08 THE NERD-O-METER recurring segment19.44 'Empathy mapping' - a key step in the product planning phase25.59 How & why the agile framework was developed32.20 Psychometrics vs demographics in product design39.02 What is 'wireframing'?41.43 The importance of first principles in product development47.10 Closed beta testing vs open beta testing53.15 NERD UNDER PRESSURE - recurring segmentResources & links:Google Glass story https://en.wikipedia.org/wiki/Google_GlassDon't go chasing 'waterfalls' https://www.youtube.com/watch?v=8WEtxJ4-sh4Agile product development https://en.wikipedia.org/wiki/Agile_software_development*****Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))Get in touch with us here: https://nerdsofbusiness.com/contact/You can follow Nerds of Business on socials:Twitter: https://twitter.com/business_nerdsFacebook: https://www.facebook.com/nerdsbusiness/Linked in: https://www.linkedin.com/company/nerds-of-business/This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacyChartable - https://chartable.com/privacy

Season 2: 'Product development', Episode 4'Prototyping' Is A Key Step In The Product Or Service Development Cycle. In This Episode Design Experts & Leading Entrepreneurs Reveal How To Use Prototyping To Get Your Product Or Service Ready For Production.Guest Bios:Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)& Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/).Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/)What to listen out for:01:06 What is prototyping and why it is so common? 02:51 The story of James Dyson 12:16 Why should you watch your customers use your product or service15:53 Current insights on 3D printing18:04 How long will it take to prototype22:17 The no.1 mistake people do in prototyping28:18 The importance of codifying your prototyping process29:17 Meet an entrepreneur who achieved 21,540% growth rate 35:34 Why a problem-centric nutritional product is changing the game in Australia 41:07 Buy Now Pay Later Digital Marketing offer from our sponsor 44:45 NERD UNDER PRESSURE - regular segment with Dr. Wei Shin Lai and Jason WolfResources & links:Dyson vacuum cleaner protoyping story https://www.wired.com/2012/11/mf-james-dyson/*****Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))Get in touch with us here: https://nerdsofbusiness.com/contact/You can follow Nerds of Business on socials:Twitter: https://twitter.com/business_nerdsFacebook: https://www.facebook.com/nerdsbusiness/Linked in: https://www.linkedin.com/company/nerds-of-business/This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacyChartable - https://chartable.com/privacy

Season 2: 'Product development', Episode 5'Intellectual Property' Protection Is A Key Step In The Product Or Service Development Cycle. In This Episode Leading Entrepreneurs & Legal Experts Debate When Companies Should Use Intellectual Patents & Trademarks.Guest Bios:Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)Chris Baxter (https://www.linkedin.com/in/sydneypatentattorney/) is a leading Australian patent attorney & founder of Baxter IPBen Thompson (https://www.linkedin.com/in/bthompsonemploymentinnovations/) is CEO of HR platform Employment Hero.Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)& Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/).Emlyn Scott (https://www.linkedin.com/in/emlynscott/) & venture capitalist & is the founder of CP Ventures (https://cp.ventures/)What to listen out for:01:04 Why entrepreneurs usually fail to consider IP?02:33 Patent war between Facebook and Blackberry09:54 What is a patent attorney? 15:58 Contrarian viewpoint: Why Ben Thompson believes there’s no need to protect your IP?18:51 No, Carrie Peters will not ‘steal your baby’21:54 IP can be a dealbreaker for VCs 27:50 Australia is saying goodbye to innovation patent33:51 How early patent filing and strong branding protected SleepPhones43:57 How much would it cost you to file a patent in Australia? 47:16 Buy Now Pay Later Digital Marketing offer from our sponsor 44:45 NERD UNDER PRESSURE - regular segment with Chris Baxter Resources & links:Facebook vs Blackberry I.P case https://www.itproportal.com/features/blackberry-vs-facebook-a-david-vs-goliath-conundrum/Peter Thiel book https://en.wikipedia.org/wiki/Zero_to_One*****Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))Get in touch with us here: https://nerdsofbusiness.com/contact/You can follow Nerds of Business on socials:Twitter: https://twitter.com/business_nerdsFacebook: https://www.facebook.com/nerdsbusiness/Linked in: https://www.linkedin.com/company/nerds-of-business/This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacyChartable - https://chartable.com/privacy

Season 2: 'Product development', Episode 6A supply chain is a crucial component of any business. If you've developed a great product or service, how do you create a winning supply chain to bring it to market? In this episode Product Experts & Leading Entrepreneurs Reveal How it's done.Guest Bios:Sven Almenning (https://www.linkedin.com/in/sven-almenning-a8554b20/) is founder & CEO of the Speakeasy Group, a leading Australian hospitality group. (https://speakeasygroup.com.au/)Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)& Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/).Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/)What to listen out for:02:01 What happens when supply chain breaks down? Hershey’s Halloween Meltdown10:30 Carrie Peters: Why it is important to bring your manufacturers early in the ideation stage?14:04 How Speakeasy Group makes the supply chain sourcing more collaborative22:47 “Customers go once for the novelty, they return for quality.”29:15 Why Dr. Wei Shin Lai of SleepPhones talk to their manufacturers weekly 34:18 Tech startups should make the right decisions early on - Ross Gales39:36 Entrepreneurs should carefully choose where they want to put their time and effort 40:42 Buy Now Pay Later Digital Marketing offer from our sponsor 44:43 NERD UNDER PRESSURE - regular segment Resources & links:Herhsey's supply chain fail https://www.cio.com/article/2440386/supply-chain---hershey-s-bittersweet-lesson.html*****Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))Get in touch with us here: https://nerdsofbusiness.com/contact/You can follow Nerds of Business on socials:Twitter: https://twitter.com/business_nerdsFacebook: https://www.facebook.com/nerdsbusiness/Linked in: https://www.linkedin.com/company/nerds-of-business/This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacyChartable - https://chartable.com/privacy