Season 1: 'The Branding Series' / Episode # 9

'Brand damage' Is A real risk for all business owners. Top reputation management experts Reveal how you can prepare for crisis, What to do to protect your brand, and Why It's So Important.

Guest Bios:

Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/) 

Sam Wilkinson (https://www.linkedin.com/in/samuelawilkinson/) is head of digital at Wilkinson Butler (https://www.wilkinsonbutler.com)

What to listen out for:

2.06 The UK 'KFC chicken crisis' brand damage case study

9.15 What is brand damage in every day language

11.36 How brand damage manifests online & hurts businesses

15.11 The causes of brand damage that all businesses should look at for

17.43 The danger of Google to brands as a permanent online record

20.42 Why having zero social media presence is a huge business risk to companies and business owners

21.48 Real-life examples of brand damage: AMP, NAB, Rio Tinto, Dreamworld

23.30 How the 'me too' movement has changed everything for brands

25.29 The positive example of QBE insurance as a brand damage case study

27.06 The importance of having a 'crisis management plan' in place

31.33 NERD SUPER POWER - recurring segment

34.05 The concept of reputational credit & why it' so important

36.18 How to deal with bad Google reviews for your business

41.16 The impact of brand damage on culture and the ability to attract good talent

46.34 NERD UNDER PRESSURE - recurring segment

Resources & links:

1. UK KFC chicken crisis 2017 https://www.campaignlive.co.uk/article/kfc-fcking-clever-campaign/1498912
2. Socrates and the question dialogue https://en.wikipedia.org/wiki/Socratic_questioning
3. Glass Door is an employee review site of workplace culture https://www.glassdoor.com

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy