Season 2: 'Product development', Episode 1

All great products start out as an idea. In this episode product design experts and leading entrepreneurs reveal how the secrets to design thinking for success.

Guest Bios:

Ross Gales Rob Newman (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).

Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)

Mina Radhakrishnan is founder & CEO of 'proptech' platform Different.com.au (https://www.linkedin.com/in/minarad/) and has worked for Google & Uber.

Sven Almenning (https://www.linkedin.com/in/sven-almenning-a8554b20/) is founder & CEO of the Speakeasy Group, a leading Australian hospitality group. (https://speakeasygroup.com.au/)

What to listen out for:

3.05 The story of Fender guitars and their hit product 'the Stratocaster'.

6.48 Henry Ford quote on product development

9.50 Jony Ive and the iPhone design

10.35 The 'Double diamond' framework

14.09 The 'Five W's' framework

18.05 'Customer value pyramid' - tool

18.45 'How might we statements' - tool

23.26 Why product design frameworks are so important

25.00 'Jobs to be done' framework

33.45 What it's like to work in product design at Uber

35.00 Building products vertically vs horizontally

39.50 The origin story of Viking whisky bar Mjolner

43.04 The role of creativity in product design

53.00 Create a product that is better than the person expected, that's when you're winning

57.54 NERD UNDER PRESSURE - regular segment

Resources & links:

1. History of the Stratocaster https://www.fender.com/articles/gear/the-history-of-the-fender-stratocaster-the-1950s
2. Thinking fast & slow - by Daniel Kahneman https://www.nytimes.com/2011/11/27/books/review/thinking-fast-and-slow-by-daniel-kahneman-book-review.html
3. Jobs to be done theory https://hbswk.hbs.edu/item/clay-christensen-the-theory-of-jobs-to-be-done
4. Double diamond framework https://www.justinmind.com/blog/double-diamond-model-what-is-should-you-use/
5. Customer value pyramid https://www.marketingjournal.org/the-elements-of-value-an-interview-with-jamie-cleghorn/#:~:text=The%20Value%20Pyramid%2C%20as%20they,more%20subjective%20value%20higher%20up.

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