Season 2: 'Product development', Episode 5

'Intellectual Property' Protection Is A Key Step In The Product Or Service Development Cycle. In This Episode Leading Entrepreneurs & Legal Experts Debate When Companies Should Use Intellectual Patents & Trademarks.

Guest Bios:

Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)

Chris Baxter (https://www.linkedin.com/in/sydneypatentattorney/) is a leading Australian patent attorney & founder of Baxter IP

Ben Thompson (https://www.linkedin.com/in/bthompsonemploymentinnovations/) is CEO of HR platform Employment Hero.

Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)& Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/).

Emlyn Scott (https://www.linkedin.com/in/emlynscott/) & venture capitalist & is the founder of CP Ventures (https://cp.ventures/)

What to listen out for:

01:04 Why entrepreneurs usually fail to consider IP?

02:33 Patent war between Facebook and Blackberry

09:54 What is a patent attorney? 

15:58 Contrarian viewpoint: Why Ben Thompson believes there’s no need to protect your IP?

18:51 No, Carrie Peters will not ‘steal your baby’

21:54 IP can be a dealbreaker for VCs 

27:50 Australia is saying goodbye to innovation patent

33:51 How early patent filing and strong branding protected SleepPhones

43:57 How much would it cost you to file a patent in Australia? 

47:16 Buy Now Pay Later Digital Marketing offer from our sponsor 

44:45 NERD UNDER PRESSURE - regular segment with Chris Baxter 

Resources & links:

1. Facebook vs Blackberry I.P case https://www.itproportal.com/features/blackberry-vs-facebook-a-david-vs-goliath-conundrum/
2. Peter Thiel book https://en.wikipedia.org/wiki/Zero_to_One

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This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy