Season 2: 'Product development', Episode 3

'Product planning' is a key step in the product or service development cycle. In this episode design experts & leading entrepreneurs reveal how to take your raw idea into an actual thing people will buy.

Guest Bios:

Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).

Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)

Anson Parker (https://www.linkedin.com/in/ansonparker/) is Head of Product at digital bank Up.com.au

Ben Thompson (https://www.linkedin.com/in/bthompsonemploymentinnovations/) is CEO of HR platform Employment Hero.

What to listen out for:

1.52 Google Glass story

8.56 Venn diagram of 3 x core product strategy concepts

9.34 'Externalities' defined & explained

11.39 'Differentiating & diffusing' - key step in product planning

14.21 How long it takes to do product planning properly

16.08 THE NERD-O-METER recurring segment

19.44 'Empathy mapping' - a key step in the product planning phase

25.59 How & why the agile framework was developed

32.20 Psychometrics vs demographics in product design

39.02 What is 'wireframing'?

41.43 The importance of first principles in product development

47.10 Closed beta testing vs open beta testing

53.15 NERD UNDER PRESSURE - recurring segment

Resources & links:

1. Google Glass story https://en.wikipedia.org/wiki/Google_Glass
2. Don't go chasing 'waterfalls' https://www.youtube.com/watch?v=8WEtxJ4-sh4
3. Agile product development https://en.wikipedia.org/wiki/Agile_software_development

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