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The Consistency Corner: Strategic Social Media for Marketing to Moms is your go-to podcast for scaling mom-focused businesses through strategic social media marketing. Hosted by Ruthie Sterrett, a seasoned social media strategist and founder of a leading marketing agency, this podcast delivers actionable insights for marketing to moms and building brand authority. Whether you’re launching a mom-focused business or looking to grow an established brand, Ruthie offers proven strategies to empower mom-focused brands and amplify your message.
Drawing on her extensive marketing experience, Ruthie shares practical tools, expert interviews, and real-life case studies to help scaling mom-based businesses thrive. You’ll learn how to craft strategic social media marketing campaigns, create meaningful engagement, and drive sustainable growth while marketing to moms effectively.
At our core, we believe moms are the heart of change, and they deserve businesses that uplift and support their journeys. That’s why we’re passionate about helping mom-focused brands scale with purpose and intention. Through this podcast, we create a space for collaboration among founders, offering tactical tips and community insights to help you grow your brand authority and connect with mothers who need your solutions.
Perfect for Scaling Mom-Based Businesses and founders who want to make a lasting impact, The Consistency Corner empowers you to take your mom-focused business to the next level with expert social media strategies designed for marketing to moms.
The Consistency Corner will show you, a founder dedicated to serving moms, how to use Strategic Social Media Marketing to Market to Moms and increase your Authority as a Mom-Focused Brand.
232 Episodes
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AI isn’t replacing you—it’s here to support you. But only if you know how to use it. In this episode of The Consistency Corner, Ruthie shares why “outsourcing” everything to ChatGPT doesn’t work, and how to train AI to become a true team member in your marketing. From treating it like an overeager intern to providing context, examples, and feedback, Ruthie walks you through 7 strategies to finally get results you’re proud of. Whether you’ve been frustrated by generic outputs or want to use AI...
Building a business is a lot like building a winning sports team—you can’t do it without the right players and the right playbook. In this episode, Ruthie Sterrett shares how your marketing strategy needs more than a few good posts. You need aligned roles, energy that matches your vision, and a proven playbook like the 5C Framework to guide every move. From strategists and designers to copywriters and community managers, every role plays a part in helping your brand show up consistently and c...
As founders and CEOs, we know that social media is where our “office” lives—but what happens when the feed feels unbearable? From despair and overwhelm to the guilt of wondering whether to pause launches or keep posting, Ruthie gets honest about the tension of being a business owner and a human at the same time. You’ll hear insights and practical gut checks to decide what to say (or not say) online. Ruthie also shares why consistency doesn’t mean ignoring the world, but showing up with intent...
Are you over trying to do it all on social? 😩 You’re not alone—and here’s the truth: handing off your social media won’t work unless you have a roadmap. In this episode, Ruthie breaks down why so many founders feel more overwhelmed after hiring help—and how to avoid the common mistakes that make outsourcing fail. Whether you’ve tried hiring a VA, a freelancer, or even a content team, this is the episode to help you go from frustrated to fully supported. You’ll learn: Why social media delegati...
This was the summer I finally took social media off my own to-do list—and the relief was real. If you’re feeling drained, resentful, or even ready to throw your phone in the lake, you’re not alone. In this episode, I share how outsourcing my own content changed my business and my life, and what you need to know before you hand off your marketing. Because being “over it” doesn’t automatically mean you’re ready. Without the right plan, outsourcing can feel harder, not easier. That’s why I creat...
Are you exhausted from constantly trying to keep up with social media? You didn’t start your business to become a content creator—and if posting feels like a chore you’re always pushing to the bottom of your to-do list, it may be time to outsource. In this episode of The Consistency Corner, Ruthie Sterrett breaks down the 5 secret signs that it’s time to bring in help for your social media. You’ll learn: Why creative burnout is hurting your content (and your audience engagement).How inconsist...
Feeling overwhelmed by content creation—or wondering if your social media is even doing anything for your business? In this episode of The Consistency Corner, I’m joined by parenting coach and psychologist Dr. Gila for a real talk conversation on what social media is actually supposed to do in your business—and how to make it work for your season, your audience, and your goals. We unpack what it looks like to: Align your content with your business goals (instead of posting just to post) Choo...
Ever feel like you’re just posting randomly on social media, hoping something sticks? That’s where launch planning comes in. A well-thought-out launch isn’t just about selling a product or service—it’s about creating a strategic content plan that builds momentum, connects with your audience, and drives real results. In this episode, Ruthie Sterrett shares how to map out your launch and campaign calendar so your social media marketing works as part of a bigger picture strategy. You’ll learn ho...
If you’ve ever felt like your calendar is running you instead of the other way around, this episode is for you. Ruthie sits down with Laura Davis—time management coach, mom, and founder of the Time Management Academy—for a real conversation on what productivity looks like for working moms in 2025. With a background in research and her own lived experience navigating IVF, corporate chaos, and entrepreneurship, Laura has built a framework that works with your life—not against it. Spoiler aler...
Before you hire a social media manager, let’s get one thing clear—content creation and social media management are not the same. In this episode, Ruthie breaks down the essential materials you need before outsourcing your marketing. From professional photos to B-roll and behind-the-scenes updates, she shares exactly what your marketing partner needs from you to succeed. Learn how to delegate without disappearing and set your social media strategy up for success. If you're ready to take social...
Ever struggle to explain why you're exhausted—even when everything looks fine on the surface? This episode is for you. We're talking with Paige Connell, the content creator and advocate behind She is a Paige Turner, whose work around the mental load, gender equity, and motherhood has gone viral for a reason. But this isn’t about going viral—it’s about giving women the words to describe the invisible labor they’ve been carrying for far too long. We dig into how to actually talk to your partner...
If you’ve been wondering where to spend your time and energy online, you’re not alone. In this episode of The Consistency Corner, Ruthie breaks down a common question founders face: “Do I grow my personal brand or my company brand?” This conversation is packed with honest, strategic insight to help you decide what’s right for you—based on your season of business, your long-term vision, and your bandwidth. Ruthie shares the exact framework she uses with clients and opens up about her own brand...
Feeling overwhelmed in your business? Discover the real signs it’s time to hire help and how to build a values-aligned team that supports your vision. In this honest breakdown, Ruthie Sterrett shares the exact steps she took to go from solopreneur to CEO—without losing her brand voice. Learn how to balance budget, personality fit, and strategic growth to scale your business with intention. Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagr...
Ever feel like the weight of running a business and managing your household is too much to carry? You're not alone—and this episode might just be the permission slip you’ve been needing. This week, Ruthie is joined by Kelly Hubbell, founder of Sage House, a company helping busy moms reclaim their time, energy, and mental clarity by building household systems and outsourcing the invisible load. Kelly shares how her own experience as a burned-out mom of three sparked the idea for Sage House—and...
What if a t-shirt could start a healing journey? In this episode of The Consistency Corner, I’m joined by Sam Hall—Certified Seasons of Matrescence™ Educator, podcast host, and the founder of Welcome Mama Co. Sam shares how she’s using merch with a message to open the door to deeper support for moms, and how her brand is grounded in the mission to make mothers feel seen, heard, and supported. We talk about the identity shifts that happen in motherhood, what matrescence really means, and how m...
Is social media taking up too much space on your to-do list? In this episode of The Consistency Corner, Ruthie shares what it really looks like when social media shifts from creative outlet to full-on stressor—and how to know when it’s time to delegate. This isn’t about failure. It’s about growth. You’ll hear relatable signs like inconsistent posting, decision fatigue, and resentment toward content creation. If you’ve ever found yourself mentally drafting captions while trying to cook dinner,...
In today’s episode of The Consistency Corner Podcast, I’m joined by Bethany Zachman of Wildbloom Creative Studio to talk about the real power of clear brand strategy and visual consistency—especially when marketing to moms. We’re diving into why branding is so much more than a logo, how emotional connection builds faster trust with your audience, and why a professional brand strategy isn’t just a “nice to have”—it’s a business growth essential. Bethany shares her journey into specializing in ...
Social media isn’t just a marketing task—it’s a constant mental burden. In this episode, Ruthie dives deep into the invisible load female founders and CEOs carry when trying to stay relevant, creative, and strategic online—while also managing families, teams, and businesses. If social media leaves you feeling anxious, depleted, or like you’re never doing enough, you are not alone. Ruthie breaks down why this happens, how to name the pressure, and what you can do to manage it more intentionall...
Are you chasing viral moments on Instagram but not seeing lasting results? You’re not alone. In this episode of The Consistency Corner, we’re breaking down why going viral isn’t a sustainable strategy for founders — and what to focus on instead in 2025. The Instagram algorithm can feel unpredictable, but when you understand how it really works, you can create a reach strategy that drives impact, not just views. We’re diving into the key metrics that matter this year — watch time, shares, and ...
What’s REALLY Going On With the Instagram Algorithm? Episode Date: April 8, 2025 One day your reel hits 12K views. The next? Crickets. 😩 Sound familiar? In this episode of The Consistency Corner, we're diving into what’s really going on with the Instagram algorithm in 2025, why your Instagram reach is down, and how to shift from “hope and post” to a real Instagram content strategy that gets results. You’ll learn: The 3 key metrics the algorithm actually cares about (hint: it’s not comments 😬...
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