DiscoverThe Consistency Corner: Strategic Social Media for Marketing to MomsWhat’s REALLY Going On With the Instagram Algorithm?
What’s REALLY Going On With the Instagram Algorithm?

What’s REALLY Going On With the Instagram Algorithm?

Update: 2025-06-03
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What’s REALLY Going On With the Instagram Algorithm?
Episode Date: April 8, 2025

One day your reel hits 12K views. The next? Crickets. 😩 Sound familiar?

In this episode of The Consistency Corner, we're diving into what’s really going on with the Instagram algorithm in 2025, why your Instagram reach is down, and how to shift from “hope and post” to a real Instagram content strategy that gets results.

You’ll learn:

  • The 3 key metrics the algorithm actually cares about (hint: it’s not comments 😬)
  • How to build a smart Instagram reach strategy for both new followers and your existing audience
  • What the Instagram algorithm wants in 2025—and how to give it exactly that
  • Tips for repurposing content that actually performs
  • Why every post needs a job description and how to assign one

Whether you’re a content creator, service provider, or CEO of a brand that serves moms, this episode will help you increase Instagram reach without burning out.

💬 DM me your biggest frustration with Instagram right now
📲 Subscribe for future episodes that simplify your marketing
🔁 Share this with a fellow founder who needs a mindset reset around social media

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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What’s REALLY Going On With the Instagram Algorithm?

What’s REALLY Going On With the Instagram Algorithm?

Ruthie Sterrett | Social Media Marketing Strategist