Why Going Viral on Instagram Isn’t a Strategy — And What to Do Instead in 2025
Description
Are you chasing viral moments on Instagram but not seeing lasting results? You’re not alone. In this episode of The Consistency Corner, we’re breaking down why going viral isn’t a sustainable strategy for founders — and what to focus on instead in 2025. The Instagram algorithm can feel unpredictable, but when you understand how it really works, you can create a reach strategy that drives impact, not just views.
We’re diving into the key metrics that matter this year — watch time, shares, and saves — and how to use them strategically to reach both new audiences and existing followers. Plus, we’ll discuss why viral content often misses the mark for business owners and how to craft content that aligns with your brand while still engaging with the algorithm.
Whether you’re feeling overwhelmed by the pressure to keep up with trends or just frustrated by the drop in engagement, this episode will give you a fresh perspective on what actually works on Instagram right now. Tune in for actionable insights on remixing content, staying consistent, and building a brand that lasts — without burning out.
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@ruthie.sterrett
@theconsistencycorner
United States
