Walk-Ins Welcome: A Healthcare Marketing Podcast

This week’s episode features a clip from one of our recent webinars focused on how AI search is changing the way patients find urgent care clinics.Search is no longer just “urgent care near me.” Patients are asking longer, more detailed questions through voice search and AI tools like ChatGPT, and those platforms are starting to control what information gets surfaced first.In this session, Nick and Michael break down what that shift means for urgent care operators. They walk through how AI search works today, why some clinics are starting to lose visibility, and what you can do now to stay competitive as search continues to evolve.If your clinic relies on Google for patient volume, this is a conversation you need to hear.We cover:📊 How patient search behavior is shifting from keywords to conversations🗣️ Why voice search and AI tools are influencing patient decisions📉 How AI summaries are reducing clicks to your website🧠 The difference between SEO, AEO, and GEO, and why it matters📄 Why your website needs to answer patient questions, not just list services⭐ How reviews, listings, and trust signals impact AI visibility📍 Why local SEO still plays a critical role in AI-driven search🤖 What ChatGPT healthcare and AI ads could mean for urgent care marketingIf you want to stay visible and competitive in 2026, this episode will help you understand where search is heading and how to start adapting now.🔗 Resources & Mentions:Test your AI visibility by running your own prompts in ChatGPT or Gemini using your services and location!Explore PCMP’s marketing resources: https://patientcaremarketingpros.com/💬 Stay Connected:Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWAWant to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com🎵 Intro/Outro Music by Devin Smith:https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Turning around a struggling clinic can feel overwhelming, especially when patient volume starts dropping. In this episode, Nick and Michael share the exact framework they presented at the Experity Urgent Care Connect conference for stabilizing and growing an urgent care clinic in 90 days. They walk through the three phases every clinic should focus on: fixing visibility, improving front desk conversions, and building stronger community engagement. Along the way, they unpack common mistakes clinics make with marketing, call handling, and ad spending that quietly cost them patients every day. If your clinic feels stuck, this episode gives you a practical roadmap to rebuild patient volume and momentum.🔥 In This Episode, You’ll Learn:📉 Why declining patient volume is happening in many markets and what clinics can do about it📞 How missed phone calls quietly destroy marketing ROI and cost clinics new patients📍 Why your Google Business Profile matters as much as your physical clinic location💬 How simple front desk scripting changes can dramatically increase bookings🌐 Why local SEO and online reviews drive visibility in the “urgent care near me” search🤝 How community partnerships with schools, gyms, and local organizations drive patient growth📈 The three phase marketing framework to stabilize, accelerate, and sustain clinic growth💬 Stay Connected:Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWAWant to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Urgent care isn’t just a convenient alternative to the ER anymore. It’s becoming a critical piece of the healthcare access puzzle — and the Urgent Care Association is working to make sure operators have a real voice in where the industry goes next.In this episode, we sit down with Steve Sellars, CEO of the Urgent Care Association (UCA), for a wide-ranging conversation on the state of urgent care, the policy and reimbursement pressures impacting operators, and what UCA is doing right now to strengthen the urgent care ecosystem nationwide.With 30+ years in healthcare leadership — including time on the payer side, inside a large health system, and 20 years in urgent care operations and joint ventures — Steve brings a rare “whole-system” perspective. We unpack what he’s seeing in 2026, what urgent care leaders should be preparing for, and why advocacy, quality, and integration into the broader healthcare continuum are no longer optional.You’ll also hear a preview of what to expect at the upcoming UCA Convention in Chicago, why the theme “Amplify” matters, and how operators can get more value from the exhibit hall, the networking, and the policy work happening behind the scenes.🔍 In This Episode, You’ll Learn:🏛️ What the Urgent Care Association is advocating for right now — and why it matters to your bottom line💸 Why reimbursement reform is the biggest sustainability issue facing urgent care operators🧩 How urgent care fits into solving the healthcare “access + affordability” crisis👥 Why workforce shortages and scope-of-practice barriers are still limiting growth in many states📍 What makes the UCA Convention a “can’t miss” event for operators (beyond CE and sessions)🤝 How to approach vendors as true partners, not just booth conversations📈 The 2026 trends Steve believes will shape urgent care next: integration, navigation, quality, and data🧠 About Our Guest:Steve Sellars is the CEO of the Urgent Care Association (UCA) and a long-time urgent care operator and industry leader with over 30 years of healthcare management experience. His background includes eight years in managed care, five years with one of the largest health systems in the Gulf South, and twenty years dedicated exclusively to urgent care joint-venture development and management.Steve served as the 2016–2017 UCA Board President, previously held roles as UCA Secretary and Chair of the Education Committee, and received the 2019 UCA Lifetime Membership Award. At the 2024 UCA Convention, he received the Quality and Safety Award for his contributions to quality improvement and patient safety, including his work as a founding member of the Accreditation Committee.He earned both his undergraduate degree and MBA from Louisiana State University (LSU) — Geaux Tigers! — and enjoys time with his wife Shannon, their family (especially their two grandchildren), and relaxing on the Mississippi Gulf Coast.🛠️ Resources:Urgent Care Association (UCA): https://urgentcareassociation.org/Connect with Steve on LinkedIn: https://www.linkedin.com/in/steve-sellars-b129b025/Looking to grow patient volume, strengthen retention, and build a scalable marketing system? Explore PCMP’s 90-day patient acquisition framework: https://patientcaremarketingpros.com💬 Stay Connected:Follow us on Facebook, LinkedIn, and YouTube for updates, insights, and behind-the-scenes content.Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWAWant to be a guest, recommend someone for the show, or ask a question? We would love to hear from you.Email us at hello@patientcaremarketingpros.com🎵 Intro and Outro Music by Devin Smith:https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

This week on Walk-Ins Welcome, we’re bringing you Michael Ray’s full talk from the Southeast Regional Urgent Care Association (SERUCA) Conference, where he unpacked one of the biggest hidden growth leaks in urgent care today.The room was filled with operators, owners, and leaders—all asking the same question: Why aren’t our patient numbers matching our marketing investment?Michael’s answer was direct: It’s not always the marketing. It’s the front desk.In this candid, data-backed session, Michael walks through real call recordings, real clinic numbers, and a real example of a practice that missed 70% of its inbound calls—while believing they “needed more patients.”This episode is a powerful reminder that your front desk isn’t just answering phones. They are your first impression, your conversion team, and in many cases, the difference between growth and stagnation.If you’re spending money on marketing but still feel like something isn’t clicking, this is required listening.🔥 In This Episode, You’ll Learn:📞 Why 30% missed calls is considered “industry average”—and why that should concern you💸 How one clinic unknowingly wasted thousands in ad spend simply by not answering the phone 🎯 The mindset shift from “receptionist” to “revenue driver” 💬 How small scripting adjustments (just seconds long) dramatically improve bookings 📊 Why call reviews and secret shopping reveal more than dashboards ever will 🧠 Where the line is between customer service and giving medical advice 🤖 How AI can support your front desk—but never replace a trained, proactive team 📈 Why front desk training may be your highest ROI move this year💬 Stay Connected:Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWAWant to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

For years, hospitals have operated with a built-in reimbursement advantage. That advantage is disappearing.In this episode, Nick and Michael unpack the rise of site neutrality and what it means for independent urgent care owners. As CMS changes how services are reimbursed, hospitals will no longer receive significantly higher payments for the same care delivered in your clinic.They break down how this shift impacts competition, patient behavior, marketing strategy, and pricing transparency—and why this could be a major opportunity for lean, well-run urgent cares.Here’s what they cover:💰 What site neutrality really means for your bottom line📊 Side-by-side reimbursement comparisons you need to understand🏥 Why hospitals may lose their financial edge📈 How this could shift local patient flow🔍 How to leverage new pricing transparency in your marketing🤝 Why building strategic hospital relationships now could matterIf you’ve felt like you were competing against a system built to outspend and outpay you, this episode reframes the conversation—and shows you where the opportunity really is.💬 Stay Connected:Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWAWant to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Running a multi-location urgent care is rarely about bold growth moves. More often, success comes from discipline, culture, and getting the fundamentals right before scaling.In this episode, Michael sits down with Andrew Shulman, CEO of ModernMD Urgent Care, for a candid conversation about what it really takes to lead a 14-location urgent care organization serving underserved communities across Brooklyn and Queens.With more than 20 years of healthcare leadership experience, Andrew brings a rare perspective shaped by hospitals, occupational health, national employer services, and now direct-to-consumer urgent care. Since stepping into the CEO role in 2024, he has focused on stabilizing operations, restructuring management, strengthening culture, and building systems that support sustainable growth.Together, they explore why spreadsheet management alone fails in urgent care, how patient experience is driven by frontline leadership, and what metrics actually matter when you are responsible for multiple locations. This episode is a practical look at urgent care leadership from someone actively in the trenches.🔍 In This Episode, You’ll Learn:🏥 Why culture is the foundation of strong patient experience and retention⭐ What drives consistently high Google reviews in high-volume urgent care settings📊 Which CEO-level metrics matter most for multi-location urgent care owners👥 How boots-on-the-ground management changes team performance⚖️ The balance between speed, quality, and patient expectations📍 Why location and community impact performance more than many operators expect🚫 How avoiding shiny object syndrome protects long-term growth🧠 About Our Guest:Andrew Shulman is an innovative, results-driven healthcare executive with over 20 years of experience scaling and growing early-stage and multi-site healthcare organizations. He currently serves as CEO of ModernMD Urgent Care, which operates eleven locations serving underserved communities in Brooklyn and Queens, along with three additional clinics in partnership with The Brooklyn Hospital and St Barnabas Hospital.Prior to ModernMD, Andrew spent twelve years as CEO of Mobile Health, where he scaled the company into a national occupational health provider with over 6,500 partner locations. He also previously served as COO of Affiliated Physicians, helping transform the organization into a national executive wellness and employer health services company.Andrew is known for his transparent, high-EQ leadership style and his ability to build strong cultures during periods of growth and operational change. He holds a Master of Public Health from Columbia University and a BA from Emory University. Andrew lives in New York City with his husband, Jeremy, and daughter, Savannah.🛠️ Resources:Learn more about ModernMD Urgent Care and their mission to provide accessible, high-quality care in underserved communities. Website: https://modernmduc.com/Instagram: https://www.instagram.com/modernmdurgentcare/Looking to improve culture, patient experience, or multi-location performance in your urgent care? Explore PCMP’s 90-day patient acquisition and growth framework: https://patientcaremarketingpros.com💬 Stay Connected:Follow us on Facebook, LinkedIn, and YouTube for updates, insights, and behind-the-scenes content.Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWAWant to be a guest, recommend someone for the show, or ask a question? We would love to hear from you.Email us at hello@patientcaremarketingpros.com🎵 Intro and Outro Music by Devin Smith:https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Nick and Michael are kicking off 2026 with something most businesses avoid: honest reflection.In this episode, they break down the surprising outcomes of their own annual meeting, including how they turned a year of missed revenue goals into their most aligned, energized planning session yet. It’s a raw, real, and surprisingly encouraging look at what it takes to grow—even when the numbers don’t go your way.This isn’t just about PCMP. It’s about why so many urgent care clinics don’t do annual planning—and what they’re leaving on the table because of it. Whether you’re leading a single-location startup or scaling a multi-site brand, this episode will challenge the way you think about goal setting, leadership, and what real progress looks like.Here’s what they unpack:📉 Why missing every revenue goal doesn’t mean you failed📊 The power of alignment and honest team feedback💬 What actually made their annual meeting the best one yet🚀 Why most clinics aren't doing real annual planning—and how to fix that🔄 How to use reflection to course-correct your marketing, team, and growth🛠️ Smart strategies to get your staff aligned without shutting down operations🧠 The mindset shift from “peacekeeping” to “peacemaking” as a business owner🎯 How to lead without being the answer to every question📅 The value of prepping, structuring, and executing an intentional annual meetingWhether you're flying high or flying blind, this episode is a timely gut-check and a guide to making 2026 a breakout year—on purpose.🔗 Resources & Mentions:John Maxwell Leadership Game (for team development): https://www.johncmaxwellgroup.com/russsimon/landing/LeadershipGameBooking?preview=1Learn about PCMP’s 90-Day Patient Acquisition Framework: ⁠⁠⁠https://patientcaremarketingpros.com/schedule-a-call/Join the Clinic Growth Mastermind: ⁠⁠⁠https://clinicgrowthmastermind.com/Experity’s upcoming conference: ⁠⁠⁠https://www.experityhealth.com/resources/events/⁠⁠ ⁠💵 Use Code: UCC_PatientCareMarketingPros26 for $100 off your registration 💵 💬 Stay Connected:Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWAWant to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

When patients need answers fast, most urgent cares still default to on-site X-ray or referrals—but there’s a smarter, more efficient tool that can elevate your clinical care, improve outcomes, and drive new revenue.In this episode, Nick and Michael sit down with Dr. Tatiana Havryliuk, a board-certified emergency physician and founder of Hello Sono, to explore how point-of-care ultrasound (POCUS) is transforming urgent care from the inside out. With over 15 years of ER experience and deep ultrasound expertise, Dr. Tatiana shares how POCUS can help urgent cares confidently diagnose more in-house, avoid unnecessary ER visits, and open the door to repeat patients who trust your clinic to deliver next-level care.They unpack what POCUS is, how it compares to X-ray, where it fits in urgent care workflows, and what it takes to implement it without overwhelming your team. Whether you're in a rural location, struggling with X-ray staffing, or ready to grow by offering higher-value services, this conversation is full of practical insights and strategic takeaways.🔍 In This Episode, You’ll Learn:🔎 What POCUS can do that traditional X-ray can’t📈 How clinics are already using POCUS to improve care and increase revenue🧠 Why point-of-care ultrasound boosts patient trust and satisfaction⏱️ What kind of time and training investment is required to get started📍 Which types of clinics are a good (and not-so-good) fit for POCUS🏥 How adding this one tool can keep more patients in your clinic—and out of the ER🧠 About Our Guest:Dr. Tatiana Havryliuk is an emergency physician and the founder of Hello Sono, a company dedicated to helping urgent care and primary care providers bring POCUS into their clinics confidently and compliantly. A former Emergency Ultrasound Director at Brooklyn Hospital, she’s on a mission to remove the two biggest barriers to adoption: lack of training and infrastructure.🛠️ Resources:Calculate Your ROI: Use Hello Sono’s POCUS ROI Calculator to estimate potential revenue based on Medicare rates: https://www.hellosono.com/pocus-roi-calculator/Book a Strategy Call: Find out if POCUS is the right fit for your clinic → https://meetings.hubspot.com/dr-tatiana-havryliuk/consultationConnect with Tatiana: https://www.linkedin.com/in/tatiana-havryliuk-md/Hello Sono YouTube: https://www.youtube.com/@HelloSono💬 Stay Connected:Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWAWant to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

This week’s episode features a clip from our recent 2026 growth webinar, and it’s one every urgent care owner and operator needs to hear.We’re digging into one of the most overlooked growth killers in urgent care: missed calls.It’s not just a front desk issue. It’s a $50,000-per-year marketing problem hiding in plain sight.In this candid segment, we break down how call handling, conversion rates, and budget missteps are quietly costing clinics real revenue — and what to do instead.We cover:📞 Why most clinics miss 30–50% of incoming calls📉 How much lost revenue those calls really represent💡 What front desk training has to do with marketing ROI📊 How to budget based on where you want to be (not where you are now)🚫 Where most clinics are overspending and what to cut in 2026📈 The simple mindset shift that can double your patient volume without doubling your ad spend🔗 Resources & Mentions:🎯 Access the full webinar and missed call calculator in our free DIY Toolkit:https://offer.patientcaremarketingpros.com/diy-toolkit💬 Stay Connected:Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWAWant to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

When it comes to urgent care profitability, getting patients in the door is only half the battle. Getting paid is the part no one likes to talk about, but it is where many clinics quietly bleed revenue.In this episode of Walk-Ins, Nick and Michael sit down with Guy Bergman and Ed Sherlock from Inbox Health, a platform built to modernize patient billing and remove friction from one of urgent care’s biggest pain points. With decades of combined experience across urgent care, health IT, and revenue cycle management, Guy and Ed break down why patient payments now account for as much as 20 to 30 percent of urgent care revenue and why most clinics are leaving a large chunk of that money on the table.The conversation dives into what really causes billing breakdowns, how front desk pressure and poor communication fuel one-star reviews, and why relying solely on an EMR to collect patient balances is no longer enough. From digital-first billing and self-service payment plans to AI-powered billing support and real-time analytics, this episode is a masterclass on how urgent cares can shorten collection timelines, cut call volume, and improve patient satisfaction without adding more stress to already overworked teams.🔍 In This Episode, You’ll Learn:💸 Why patient responsibility now makes up a critical share of urgent care revenue📉 How unclear billing creates negative reviews, unpaid balances, and front desk burnout📲 How digital-first billing reduces paper statements, call volume, and payment delays⏱️ What an 8-day average payment velocity looks like in the real world🤖 How AI agents and self-service billing tools reduce repetitive patient questions🏥 Why improving the financial experience is essential to urgent care brand loyalty🧠 About Our Guests:Guy Bergman has spent over a decade in healthcare, including nearly six years working directly with urgent care clinics nationwide. Now at Inbox Health, Guy helps urgent care groups modernize their patient billing experience and collect every dollar they are owed. Originally from Cleveland, Ohio, Guy still calls it home!Ed Sherlock is the SVP of Sales at Inbox Health with more than 15 years of experience in health IT and revenue cycle management. He previously spent seven years at athenahealth and brings deep expertise in helping healthcare organizations streamline billing operations and improve financial performance. Ed is also known for getting out of his comfort zone, including getting married in Turkey.🔗 Resources & Mentions:Learn more about Inbox Health → https://www.inboxhealth.comConnect with Inbox Health on LinkedIn → https://www.linkedin.com/company/inboxhealthConnect with Guy on LinkedIn → https://www.linkedin.com/in/guy-bergman-9a92a5a0/Connect with Ed on LinkedIn → https://www.linkedin.com/in/edward-thomas-sherlock/💬 Stay Connected:Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWAWant to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Nick and Michael are kicking off 2026 with a deep dive into what’s really changing in clinic marketing—and why this year won’t be a repeat of 2025.From rising ad costs to AI overload, this episode unpacks the major shifts already impacting patient acquisition, digital trust, and clinic visibility. It’s a no-fluff look at what clinics need to do now to stay ahead, stay seen, and stay open.Whether you’re trying to scale or just survive, this is the clarity-packed conversation you need to start the year strong.Here’s what they unpack:📈 Why paid media alone won’t get the job done anymore🤖 How AI saturation is eroding trust across social and search💸 Why ad costs are rising in every industry—and what to do about it📉 The hidden cost of a weak conversion system🎯 Why omnipresence and branding will separate the winners this year💥 What private equity and consolidation mean for independent clinics💡 How “experimental ad dollars” can help you hit the lottery in 2026🧠 The mindset shift clinics need to build real retention and long-term valueThis episode is part strategy session, part call to action—and 100% focused on helping you grow a sustainable, profitable clinic brand in 2026.🔗 Resources & Mentions:Join the Clinic Growth Mastermind: ⁠⁠https://clinicgrowthmastermind.com/⁠⁠Subscribe on YouTube for upcoming webinars: ⁠⁠https://www.youtube.com/@PatientCareMarketingPros⁠⁠Learn about PCMP’s 90-Day Patient Acquisition Framework: ⁠⁠https://patientcaremarketingpros.com/schedule-a-call/⁠⁠Experity’s upcoming conference: ⁠⁠https://www.experityhealth.com/resources/events/⁠⁠ 💵 Use Code: UCC_PatientCareMarketingPros26 for $100 off your registration 💵 Urgent Care Association (UCA): ⁠⁠⁠https://www.ucaoa.org/⁠⁠💬 Stay Connected:Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWAWant to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

As we take a short break for the holidays, we’re switching things up with a rewind of one of our most-downloaded, most-talked-about episodes ever.In this replay from the UCA Conference in Dallas, Michael Ray walks through one of the most overlooked, high-impact growth opportunities in urgent care: your front desk. Spoiler alert—this session struck such a chord, it’s now evolving into a full training offering for urgent care teams.If you’re ready to turn your front desk into your secret sales team, improve patient conversion, and stop leaking marketing dollars, this episode is packed with practical insights, scripts, and strategy.We’ll be back with fresh episodes in the new year—but in the meantime, this one’s well worth a second listen. Happy holidays, and we’ll see you in 2026!💬 Stay Connected:Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://patientcaremarketingpros.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/patientcaremarketingpros⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/patient-care-marketing-pros/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA⁠Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at hello@patientcaremarketingpros.com🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

This week, we’re handing the mic to the woman who keeps the PCMP machine moving: Hannah Green.In this behind-the-scenes, end-of-year episode, Michael sits down with Hannah, our Marketing Director and the strategic engine behind Walk-Ins Welcome and Patient Care Marketing Pros, for an off-the-cuff chat about her journey, her passions, and what really goes into building connection in the urgent care space.From reading goals and Riverside quirks to serious moves in urgent care advocacy, Hannah opens up about what made 2025 such a pivotal year for both her and the PCMP brand.Here’s what’s inside:🧠 How a solo trip to Experity Connect boosted Hannah’s confidence and shaped our strategy📣 Why urgent care advocacy is part of our future📚 A cult memoir, a Hunger Games prequel, and Hannah’s top book of 2025🎙️ Why this team runs on “Toddlers and Tiaras” energy—and what that actually means📈 What made our webinars and Facebook ads finally click in 2025💌 The email open rate secret—and why Hannah really wants to hear from you💡 A preview of our 2026 Mastermind (psst... join the waitlist!)👋 Meet Hannah GreenWith experience in graphic design and digital marketing, Hannah brings both creative vision and strategic insight to everything she touches. As the Marketing Coordinator for Patient Care Marketing Pros, she leads all in-house marketing initiatives, ensuring our brand voice stays cohesive, human, and powerfully positioned across every platform.At the heart of Hannah’s work is a passion for creating content that builds trust and genuine connection. From social media strategy and brand messaging to podcast production and event marketing, she crafts content that speaks clearly and resonates deeply. She also oversees our digital presence on platforms like Facebook, LinkedIn, YouTube, and TikTok, driving content strategy in close collaboration with our SEO and Paid Ads teams to maximize both organic and paid performance.When she’s not creating content, you’ll find her hanging out with her cat, Mews, snapping photos of hot dogs (just for the bit), and finding creative ways to reduce her screentime. Usually that means reading, cooking, making art, or spending quality time with friends.🔗 Resources & Mentions:🤝 Connect with Hannah on LinkedIn: https://www.linkedin.com/in/hannahlgreen/📥 Join the 2026 Mastermind Waitlist: A no-pitch, in-person gathering of urgent care leaders committed to growth.https://clinicgrowthmastermind.com/📺 Subscribe on YouTube: Every episode is available in full video format.https://www.youtube.com/@patientcaremarketingpros9205📧 Contact Hannah: Want to say hey, ask a question, or just let her know you’re reading the emails?hello@patientcaremarketingpros.com🎧 Subscribe to the Podcast: Walk-Ins Welcome is available on Spotify, Apple Podcasts, and wherever you listen.💬 Stay Connected:Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWAWant to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

This week, Nick and Michael are cracking open the stats—and the gratitude—as they reflect on the year you helped build.In this upbeat, data-packed, end-of-year episode, the guys pull back the curtain on what 2025 looked like for the Walk-Ins Welcome podcast, from wild growth metrics to the one episode that absolutely crushed it (hint: it’s all about the front desk).You’ll hear the full behind-the-scenes scoop, from Spotify Wrapped insights to stories from the road and what’s coming for 2026. Spoiler: there’s a mastermind. And yes, we’re finally redoing the studio.Here’s what’s inside:📈 71% increase in listening time—and what that means👥 999% growth in new audience (yes, seriously)📹 Why video content is part of the next evolution🏆 Episode 189 (with Ava Winslow of Flip AI) and why it resonated🎧 How you helped land Walk-Ins Welcome in the top 15% of videos on Spotify💌 Why being one of the most shared podcasts on Spotify means more than you know💡 A sneak peek at the 2026 PCMP Mastermind—and how to join the waitlistNick and Michael also get real about what makes this community of urgent care pros so special—and why your loyalty, shares, and feedback keep this whole thing going.🔗 Resources & Mentions:2026 Clinic Growth Mastermind: An upcoming in-person gathering for urgent care leaders to share what's working, what's not, and how to grow together—no vendors, no pitches, just real collaboration. 📥 Join the waitlist: https://clinicgrowthmastermind.com/Episode 189: Ava Winslow from Flip AI: The most popular episode of 2025, diving into how AI is reshaping the front desk and improving patient experience. ▶️ https://open.spotify.com/episode/2YCHjJDTWmT70t49Ok3xyJ?si=zhHkuKGOR-y6DTvIpi-iqgFlip CX: A trusted AI voice solution that PCMP recommends for front desk automation.🔗 https://flipcx.com/YouTube Channel: Every episode is available in full video format. If you haven’t watched the podcast yet, now’s the time.📺 https://www.youtube.com/@patientcaremarketingpros9205Contact PCMP: Got a question, comment, or just want to send Nick a little love after he joked about not being popular enough? 😂📬 hello@patientcaremarketingpros.com💬 Stay Connected:Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWAWant to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

This week’s episode features a clip from our recent webinar, "Value vs. Vanity Metrics," a candid conversation about which numbers actually matter in urgent care marketing.Too many clinics are still chasing clicks instead of patients, and it’s costing them big.We’re cutting through the noise and focusing on what really drives growth.We cover:📊 The difference between branding metrics and growth metrics💸 Why impressions, likes, and clicks can mislead your budget📞 What “real” conversions look like (and how to track them)📉 How to calculate your true cost per lead and cost per patient🔁 Why repeat visits matter more than you think📍 What local search visibility actually means — and how to improve itIf you’re planning for a more profitable 2026, this episode will help you define success with metrics that matter — and finally hold your marketing accountable for real results.🔗 Resources & Mentions:Access the webinar: https://webinars.patientcaremarketingpros.com/value-vs-vanity💬 Stay Connected:Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWAWant to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Nick and Michael are diving into one of the strangest, most unexpected trends affecting urgent care patient volume in 2025.What do Google search trends, flu season, and a total lack of hurricanes have in common? More than you think.In this data-backed (but totally human) episode, the guys break down a theory that’s been stirring in real client conversations, Google Trends graphs, and a surprising comment from Alabama’s favorite weatherman.Here’s what they unpack:🌡️ Why urgent care search demand is down 20–30% compared to last year💻 How real-time Google Trends can reveal hidden shifts in patient behavior💰 Why fewer people are “sick enough” to justify a copay right now🌪️ What hurricane pressure systems have to do with sinus drainage and clinic visits🧠 The mindset behind skipped visits—and what it means for your marketing📉 What clinic owners can (and can’t) control when volume dipsThis episode is part insight, part weather report, and 100% focused on helping you understand what’s really happening with patient behavior right now so you can lead with clarity and prepare for what’s next.🔗 Resources & Mentions:Join the Clinic Growth Mastermind Wait List! https://clinicgrowthmastermind.com/Google Trends: https://trends.google.com/James Spann (Alabama Meteorologist): https://abc3340.com/weatherLearn about Patient Care Marketing Pros' 90-Day Patient Acquisition Framework: https://patientcaremarketingpros.com/schedule-a-call/💬 Stay Connected:Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWAWant to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

When it comes to urgent care, Dr. Josh Russell is the real deal. Chief Medical Officer at UCP Merchant Medicine, editor of UC Max and CorePendium, AI advisor, board-certified medical editor, and now host of the new podcast The Focused Exam—Dr. Russell brings the rare mix of clinical excellence, tech-savvy, and straight-up curiosity that today’s medical landscape desperately needs.In this episode, Nick and Michael sit down with Dr. Russell to explore the real-world impact of AI in urgent care and how tools like Intellivisit are redefining patient flow, documentation, and burnout. From automating charting and streamlining care delivery to teaching clinicians how to embrace a growth mindset, Josh unpacks how AI—when done right—can help bring humanity back to medicine.And yes, we also talk DJ names, Jeopardy dreams, and the one thing patients really want (but rarely ask for) in a visit.🔍 In This Episode, You’ll Learn:🧑‍🏫 Why “doctor” still means “teacher”—and how patient education drives retention💻 How Intellivisit is reshaping workflow, documentation, and decision support⏳ What AI can (and can’t) do to fix burnout and reclaim time with patients🩺 Why the biggest shift clinicians need to make isn’t technical—it’s mental🎧 How Dr. Russell is using DJing, podcasting, and entrepreneurship to beat burnout and expand what it means to be a modern physician🧠 About Our Guest:Dr. Josh Russell is the Chief Medical Officer at UCP Merchant Medicine, a board-certified emergency physician, medical editor, and host of the upcoming podcast The Focused Exam. With deep experience in clinical care, AI-powered workflow design, health tech strategy, and physician coaching, Dr. Russell is on a mission to rewire what success looks like for modern clinicians. He’s also a trivia enthusiast, aspiring Jeopardy contestant, and hobbyist DJ under the name Ultra Sound. No, really.🔗 Resources & Mentions:Learn more about Intellivisit → intellivisit.comExplore Josh’s work and podcast → thefocusedexam.comConnect with Dr. Josh Russell on LinkedIn → linkedin.com/in/joshua-russell-md💬 Stay Connected:Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWAWant to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

This week’s episode features a clip from our recent webinar, The Cost of Digital Marketing — a deep dive into what urgent care owners and operators really need to know about marketing budgets in 2026.We’re breaking down the dollars, data, and decisions that drive real growth — not just clicks.We cover:💰 Why marketing costs are rising even with AI on the scene📈 How to budget smarter for awareness, conversion, and retention🌐 Why your website is your digital brick-and-mortar — and what it should actually cost🔍 How to find your ad spend “sweet spot” without wasting dollars⚙️ The systems that separate sustainable growth from guesswork💡 Common mistakes clinics make (and how to fix them before next year)If you’re setting your marketing budget for 2026, this episode will help you make confident, informed decisions — and understand exactly where your money should be going.🎙️ Don’t miss what’s next: Join our upcoming live webinar on Thursday, November 20, where we’ll dig into Value vs. Vanity Metrics — how to stop chasing empty numbers Register here: https://webinars.patientcaremarketingpros.com/value-vs-vanity🔗 Resources & Mentions:Access the webinar: https://webinars.patientcaremarketingpros.com/cost-of-marketing💬 Stay Connected:Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWAWant to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at hello@patientcaremarketingpros.com🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

When most people talk about AI in healthcare, the conversation gets crowded fast—hype, fear, jargon, and yet another “innovative solution.” But for Justin Mardjuki, CEO of Sayvant, the focus is simple: help urgent care teams deliver better care, faster, with less stress—and actually connect with patients again.In this episode, Michael and Nick sit down with Justin to explore how Savant is putting a truly human spin on clinical AI. From reducing documentation burdens and improving chart quality to making EMR integration less painful, Savant is doing more than just talk about outcomes—they’re proving them, chart by chart, shift by shift.You’ll hear how AI can empower clinicians, boost billing accuracy, and improve the patient experience—without taking over the exam room. We also talk about real adoption barriers, AI fatigue, and what it actually takes to change behavior in a system built on routine.This one’s packed with smart takes, real examples, and a grounded perspective on the future of AI in urgent care.🔍 In This Episode, You’ll Learn:🧾 Why AI-powered documentation is more than just a “nice to have”📉 How to reduce late charts and missed billing opportunities without EMR overhauls🧠 What it really takes to get clinicians to trust and adopt new tech👁️ How AI is helping bring back eye contact and real conversation at the point of care🚀 Why seeing is believing—and how 100 charts can change your workflow for good🧠 About Our Guest:Justin Mardjuki is the Co-Founder and CEO of Sayvant, a clinical AI platform purpose-built for acute care. With a background in healthcare tech and leadership roles at companies like Box and Lifeline, Justin brings both the innovation mindset of Silicon Valley and the practical understanding of frontline medical challenges. Together with his team (including a co-founder who’s an emergency doc), he’s helping urgent care clinics chart faster, bill better, and bring humanity back to medicine.🔗 Resources & Mentions:Visit Sayvant → sayvant.comConnect with Justin → https://www.linkedin.com/in/justin-mardjuki/Learn more about the company → https://www.linkedin.com/company/sayvant/💬 Stay Connected:Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWAWant to be a guest, recommend someone for the show, or ask a question? Reach out! We’d love to hear from you! Email us at hello@patientcaremarketingpros.com🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

When most people talk urgent care, they talk speed, efficiency, and volume. But for Megan Bell—Director of Enterprise Performance Excellence at FastMed—leading 44 clinics across North Carolina means something deeper.In this episode, Michael and Nick sit down with Megan to explore what it really takes to build strong culture, foster true team connection, and lead with intentionality in today’s high-pressure healthcare landscape. With a background that spans creative agencies, corporate mentoring, higher education, and healthcare operations, Megan brings a one-of-a-kind leadership perspective to the urgent care space. She champions what she calls “Graceful Leadership”—a powerful blend of communication, empathy, and confident presence—and shares how that mindset is transforming culture and performance across FastMed.From scaling team energy across dozens of locations to the underrated value of fun, productive meetings, this episode is packed with insights for urgent care leaders, operators, and rising healthcare professionals looking to create real impact from the inside out.We talk about the power of creative thinking, what happens when you prioritize people over processes, and why leading with joy isn’t a gimmick—it’s a strategy.🔍 In This Episode, You’ll Learn:🏥 What it takes to build and protect clinic culture across 44 urgent care locations🎯 Why clear, consistent communication is the foundation of strong leadership🧠 How creative energy and storytelling skills transfer into healthcare operations🤝 Why empathy, vulnerability, and fun matter more than job titles🚀 What “Graceful Leadership” really means—and how it can empower your team🧠 About Our Guest:Megan Bell is the Director of Enterprise Performance Excellence at FastMed, where she leads strategic initiatives across 44 North Carolina-based urgent care clinics. A versatile leader with a background in higher education, creative agencies, and corporate training, Megan thrives at the intersection of project management, communication, and culture. Her signature leadership approach—Graceful Leadership—emphasizes empathy, confidence, self-awareness, and inclusion. She’s passionate about helping people grow and believes trust, respect, and fun are non-negotiables in successful teams.🔗 Resources & Mentions:Connect with Megan → https://www.linkedin.com/in/meganrbell/💬 Stay Connected:Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWAWant to be a guest, recommend someone for the show, or ask a question? Reach out! We’d love to hear from you! Email us at hello@patientcaremarketingpros.com🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ