Ep. 206: The Cost of Digital Marketing: What Clinics Need to Know Before They Budget
Description
This week’s episode features a clip from our recent webinar, The Cost of Digital Marketing — a deep dive into what urgent care owners and operators really need to know about marketing budgets in 2026.
We’re breaking down the dollars, data, and decisions that drive real growth — not just clicks.
We cover:
💰 Why marketing costs are rising even with AI on the scene
📈 How to budget smarter for awareness, conversion, and retention
🌐 Why your website is your digital brick-and-mortar — and what it should actually cost
🔍 How to find your ad spend “sweet spot” without wasting dollars
⚙️ The systems that separate sustainable growth from guesswork
💡 Common mistakes clinics make (and how to fix them before next year)
If you’re setting your marketing budget for 2026, this episode will help you make confident, informed decisions — and understand exactly where your money should be going.
🎙️ Don’t miss what’s next: Join our upcoming live webinar on Thursday, November 20, where we’ll dig into Value vs. Vanity Metrics — how to stop chasing empty numbers
Register here: https://webinars.patientcaremarketingpros.com/value-vs-vanity
🔗 Resources & Mentions:
Access the webinar: https://webinars.patientcaremarketingpros.com/cost-of-marketing
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
United States
