💥 When Patients Bleed, Do You Send Them Away—or Suture in More Revenue?

Every urgent care says they manage lacerations. But if your team isn’t trained—or confident—those walk-ins are walking out. And that’s revenue, reputation, and repeat visits you’re losing every single time.

In this episode, Michael and Nick sit down with Dr. Patrick O’Malley, a board-certified emergency physician and creator of The Laceration Course, an 8-hour CME training built specifically for urgent care teams. His mission? Help clinics stop referring out simple laceration cases—and start owning them, confidently and compliantly.

This conversation dives into the practical, clinical, and business impact of leveling up your team’s suturing skills. From preventing negative Google reviews to creating a repeatable, scalable service line, Patrick shares how urgent cares can stop bleeding patients (and dollars) to the ER.

Whether you're a clinic owner, medical director, or a provider looking to build confidence with procedures, this episode is your roadmap to making laceration management a true growth lever for your practice.

🔍 In This Episode, You’ll Learn:

🧵 Why most urgent cares say they handle lacerations—but many aren’t actually prepared🧑‍⚕️ How training APPs in suturing boosts patient retention, clinic revenue, and team morale📈 Real-life clinic results: from "sending out every laceration" to closing cases in-house🎓 What's inside The Laceration Course (and why it’s more than just how to suture)💬 The legal, billing, and charting tips that protect your practice and boost reimbursement📦 How Patrick ships real suture kits + video training directly to your team🌐 The future of remote procedural workshops, wearable tech, and virtual proctoring💡 And why investing in clinician education leads to better care—and better business

🧠 About Our Guest

Dr. Patrick O’Malley is a board-certified emergency physician with 18+ years of clinical experience and a deep commitment to improving procedural confidence in urgent care settings. As the creator of The Laceration Course with EB Medicine, he helps clinicians go beyond basic suturing and truly master the science, technique, and decision-making of laceration repair. Now working full-time in medical education and clinician training, Patrick brings both clinical credibility and entrepreneurial passion to the future of acute care.

🔗 Resources & Mentions

🧠 Explore The Laceration Course → www.ebmedicine.net📧 Contact Patrick → LinkedIn | Instagram

💸 Check out the $1 Trial of EB Medicine’s CME Library → includes urgent care-specific content

💬 Stay Connected:

Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.

Website: https://patientcaremarketingpros.com

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YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Want to be a guest, recommend someone for the show, or ask a question? Reach out! We’d love to hear from you! Email us at hello@patientcaremarketingpros.com

🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ