DiscoverWalk-Ins Welcome: A Healthcare Marketing PodcastEp. 207: Healing Healthcare with Insight, Innovation, and Intention - Interview with Josh Russell, MD, Chief Medical Officer at UCP Merchant Medicine
Ep. 207: Healing Healthcare with Insight, Innovation, and Intention - Interview with Josh Russell, MD, Chief Medical Officer at UCP Merchant Medicine

Ep. 207: Healing Healthcare with Insight, Innovation, and Intention - Interview with Josh Russell, MD, Chief Medical Officer at UCP Merchant Medicine

Update: 2025-11-19
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When it comes to urgent care, Dr. Josh Russell is the real deal. Chief Medical Officer at UCP Merchant Medicine, editor of UC Max and CorePendium, AI advisor, board-certified medical editor, and now host of the new podcast The Focused Exam—Dr. Russell brings the rare mix of clinical excellence, tech-savvy, and straight-up curiosity that today’s medical landscape desperately needs.

In this episode, Nick and Michael sit down with Dr. Russell to explore the real-world impact of AI in urgent care and how tools like Intellivisit are redefining patient flow, documentation, and burnout. From automating charting and streamlining care delivery to teaching clinicians how to embrace a growth mindset, Josh unpacks how AI—when done right—can help bring humanity back to medicine.

And yes, we also talk DJ names, Jeopardy dreams, and the one thing patients really want (but rarely ask for) in a visit.

🔍 In This Episode, You’ll Learn:

🧑‍🏫 Why “doctor” still means “teacher”—and how patient education drives retention💻 How Intellivisit is reshaping workflow, documentation, and decision support⏳ What AI can (and can’t) do to fix burnout and reclaim time with patients🩺 Why the biggest shift clinicians need to make isn’t technical—it’s mental🎧 How Dr. Russell is using DJing, podcasting, and entrepreneurship to beat burnout and expand what it means to be a modern physician


🧠 About Our Guest:Dr. Josh Russell is the Chief Medical Officer at UCP Merchant Medicine, a board-certified emergency physician, medical editor, and host of the upcoming podcast The Focused Exam. With deep experience in clinical care, AI-powered workflow design, health tech strategy, and physician coaching, Dr. Russell is on a mission to rewire what success looks like for modern clinicians. He’s also a trivia enthusiast, aspiring Jeopardy contestant, and hobbyist DJ under the name Ultra Sound. No, really.


🔗 Resources & Mentions:


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    Want to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com


    🎵 Intro/Outro Music by Devin Smith: 

    https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

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    Ep. 207: Healing Healthcare with Insight, Innovation, and Intention - Interview with Josh Russell, MD, Chief Medical Officer at UCP Merchant Medicine

    Ep. 207: Healing Healthcare with Insight, Innovation, and Intention - Interview with Josh Russell, MD, Chief Medical Officer at UCP Merchant Medicine

    Patient Care Marketing Pros