Ep. 209: Value vs. Vanity Metrics: What Urgent Care Centers Should Really Be Measuring
Description
This week’s episode features a clip from our recent webinar, "Value vs. Vanity Metrics," a candid conversation about which numbers actually matter in urgent care marketing.
Too many clinics are still chasing clicks instead of patients, and it’s costing them big.
We’re cutting through the noise and focusing on what really drives growth.
We cover:📊 The difference between branding metrics and growth metrics💸 Why impressions, likes, and clicks can mislead your budget📞 What “real” conversions look like (and how to track them)📉 How to calculate your true cost per lead and cost per patient🔁 Why repeat visits matter more than you think📍 What local search visibility actually means — and how to improve it
If you’re planning for a more profitable 2026, this episode will help you define success with metrics that matter — and finally hold your marketing accountable for real results.
🔗 Resources & Mentions:Access the webinar: https://webinars.patientcaremarketingpros.com/value-vs-vanity
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith:
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
United States
