The Cash Flow CFO Podcast

Episode 91: Breaking the Rules of Hiring to Find World-Class Talent, with Kasim Aslam "The thing that's funny about money is I thought... money is going to make them happy and money did not make me happy at all. It actually, interestingly, it removed the distraction that I had from my unhappiness." - Kasim Aslam Welcome back to a new episode of the Cash Flow CFO Podcast! Today’s conversation is with Kasim Aslam, a serial entrepreneur who has built six 7- and 8-figure businesses, including two successful exits. He is the co-founder of Driven Mastermind and the creator of Digital Marketer's Paid Traffic Certification. Last year, he exited Solutions 8—one of the world’s top Google Ads agencies—and co-founded Pareto Talent, a company dedicated to helping entrepreneurs reclaim their time by matching them with world-class executive assistants. Kasim is now preparing to release HIRE, a groundbreaking book that distills the systems he used to build his companies. Designed to be the ultimate guide on hiring and delegation, HIRE offers a proven framework for scaling a business without burning out. Join us to learn the whole story! "The only entrepreneurial endeavor really is talent acquisition... if you can really crack the talent code, there's nothing left for you to do. Now it's sit back and let people that are smarter and better and wiser and faster than you just outrun you and make you money." - Kasim Aslam Keep Swinging the Bat I was so surprised when Kasim told me he has failed in business over a hundred times! He said he's tried everything, from selling furniture to running a transcription business. He believes the most important skill for a business owner is to just keep trying and never give up. Getting a Little Lucky Kasim shared the amazing story of how he sold his big Google ads company. He said that a lot of his success was just pure dumb luck and good timing. After the world changed with COVID, big investment companies had a lot of money they needed to spend. All at once, he got 65 offers for his business! What to Do After a Big Win After selling his company, Kasim got some great advice: do nothing for one full year. No big spending and no new business ideas. He said this was the best advice he ever got because it protected him from making bad choices. How to Hire the Best People Kasim’s book is about how to hire amazing people, and he says the normal way is all wrong. He doesn't use resumes or interviews. Instead, he sets up little tests he calls "fly traps." For example, he asks people to use a special subject line in their email to see if they can follow simple instructions. "I think staying out on the field is maybe one of the most important entrepreneurial skills. Like just willing to just stand out there and get rained on... tenacity, stick with it-ness, grit, whatever we're going to call it." - Kasim Aslam Want to get in touch with Andrea Jenson? Website: https://thecashflowcfo.com/ Podcast: https://pod.co/the-cash-flow-cfo-podcast LinkedIn: https://www.linkedin.com/company/the-cash-flow-cfo/ Facebook: https://www.facebook.com/thecashflowcfo/ Instagram: https://www.instagram.com/cashflowcfo/ YouTube: https://www.youtube.com/channel/UC0kQopRCt9TEbgYjmqA4SMQ Want to get in touch with Kasim Aslam? Website:: https://paretotalent.com/ Linkedin: https://www.linkedin.com/in/kasimaslam/ Book: www.thehirebook.com

The learning curve costs money—I didn’t make very good returns on my first investments, but I probably learned $200,000 worth of education. - Aaron Fragnito In this episode, we’re discussing real estate investment strategies. with Aaron Fragnito. Aaron is the Co-founder of Peoples Capital Group as well as a full time real estate investor with a primary focus on helping Accredited Investors, Family Offices and RIA's preserve their wealth in real estate. He is also the host of the New Jersey Real Estate Network (NJREN), the Passive Cash Flow Podcast and was an adjunct professor writing and teaching the course “Real Estate Entrepreneurship” at Rowan University. Aaron has built an 8 figure Real Estate Portfolio and is a well known name throughout the New Jersey Real Estate investment industry. Join us to learn the whole story! "You can buy a bad deal but be a good manager and make it into a good deal; you can buy a good deal but be a bad manager and turn it into a bad deal." - Aaron Fragnito Why Real Estate Can Be a Smart Move I talked with Aaron about why many people choose real estate over the stock market. He explained that real estate can offer steady cash flow, tax benefits, and the chance to grow wealth over time. Many wealthy families put most of their money into alternatives like real estate, not just stocks. Aaron says it’s important to think about your long-term goals and learn from people who already have the kind of wealth you want. Starting Your Real Estate Journey Aaron shared that before diving in, you should figure out how you learn best. Whether it’s reading, listening to podcasts, or watching videos, there’s no shortage of good information out there. He suggests using “no extra time” moments—like driving or doing chores—to fit in learning. For busy business owners, he recommends starting as a passive investor with a trusted operator so you can see how deals work without taking on all the headaches yourself. Why Passive Investing Often Makes Sense Owning and managing properties isn’t always glamorous. Aaron shared some tough lessons from early deals—like dealing with bad tenants, unhelpful property managers, and unexpected repairs. He says the learning curve is expensive, and most business owners can make more money by staying focused on what they do best. By investing with a skilled operator, you can still benefit from real estate while avoiding tenants, toilets, and trash. Keeping Focus and Avoiding Distractions Aaron also talked about keeping his company focused on what they do best—buying and managing large apartment buildings in New Jersey. Instead of trying to do everything in-house, they partner with trusted contractors and specialists, which keeps the business lean and effective. His advice: know what you sell, avoid distractions, and be the best in your niche. This way, you can grow steadily without losing sight of your main goal. "Know what your service is and just do it really darn well—be the best person in that industry at it." - Aaron Fragnito Want to get in touch with Andrea Jenson? Website: https://thecashflowcfo.com/ Podcast: https://pod.co/the-cash-flow-cfo-podcast LinkedIn: https://www.linkedin.com/company/the-cash-flow-cfo/ Facebook: https://www.facebook.com/thecashflowcfo/ Instagram: https://www.instagram.com/cashflowcfo/ YouTube: https://www.youtube.com/channel/UC0kQopRCt9TEbgYjmqA4SMQ Want to get in touch with Aaron Fragnito? Website: www.peoplescapitalgroup.com Email: aaron@peoplescapitalgroup.com

"Even when you hire an expert who knows what they're doing, they've never done it for you." - Jamie Van Cuyk In this episode, we’re focusing on how to hire the right people for your business, with insight from Jamie Van Cuyk. Jamie is a hiring consultant who helps women small business owners become confident leaders who hire right every single time. After leaving a successful corporate career to follow her entrepreneurship dreams, Jamie quickly learned that many business owners had little experience hiring. She now uses her 15+ years of leadership experience to help business owners master the hiring process. Jamie also hosts the Growing Your Team podcast and is a contributing author of *Rise and Find*. She lives in St. Petersburg, Florida with her two daughters and enjoys traveling, home winemaking, and aerial dance activities like rock climbing. Join us to learn the whole story! "We could find someone that could be absolutely fantastic at the skills, but they're never gonna fit inside your organization... and that's not gonna work." - Jamie Van Cuyk Hiring the Right Way From the Start Jamie explained why hiring the right person is more than just finding someone with the right skills. It’s about making sure they fit into your business and understand your values. She shared how she helps small business owners figure out who their ideal hire is by asking deep questions. Things like, what does “good communication” or “team player” really mean to you? That makes it easier to find someone who’s not just qualified, but truly right for your team. Planning Ahead for Growth We talked about how hiring is about more than filling a seat — it’s about preparing your business for the future. Jamie said small businesses often wait too long to think about growth. She helps owners look ahead and think about what roles they’ll need later. That way, they can train team members to grow into bigger roles instead of always hiring new people from outside. She also reminded us that bringing someone up into a leadership role can make it easier to let go of control. Why Training and Feedback Matter Jamie pointed out that even the best hires won’t succeed without proper training. Just because someone’s experienced doesn’t mean they know how you like things done. She stressed how important it is to give clear feedback and have honest conversations early on. If something’s not working, it could be a training issue, not a hiring mistake. She also reminded us that avoiding tough talks can hurt the whole team, not just one person. Creating a Team That Lasts Jamie gave great advice about keeping your best people. She said employees want to grow, so you need to show them how they can move up — even in a small company. If you ignore this, they may leave, and that costs time and money. She also shared that businesses hoping to sell one day are worth more when they have long-term staff and good managers. It all starts with hiring smart and giving your team the support they need to succeed. "Just because you can do, doesn't mean you can teach — and just because you can lead, doesn't mean you can manage." - Jamie Van Cuyk Want to get in touch with Andrea Jenson? Website: https://thecashflowcfo.com/ Podcast: https://pod.co/the-cash-flow-cfo-podcast LinkedIn: https://www.linkedin.com/company/the-cash-flow-cfo/ Facebook: https://www.facebook.com/thecashflowcfo/ Instagram: https://www.instagram.com/cashflowcfo/ YouTube: https://www.youtube.com/channel/UC0kQopRCt9TEbgYjmqA4SMQ Want to get in touch with Jamie Van Cuyk? Website: https://growingyourteam.com/ Facebook: www.facebook.com/GrowingYourTeam Instagram: https://www.instagram.com/growingyourteam/ LinkedIn: https://www.linkedin.com/in/jamievancuyk/ Free Resources: https://growingyourteam.com/shop/

"Everybody has their own personal economy that may or may not have anything to do with the economy at large." - Penelope Jane Smith Welcome back to a new episode of the Cash Flow CFO Podcast! Today’s conversation is with Penelope Jane Smith, the premier financial freedom mentor for women entrepreneurs and the go-to expert for some of the biggest names in the conscious business industry. She is an acclaimed international speaker and certified trainer with over 20 years of teaching experience, the author of the Little Book of Prosperity, and the creator of Prosperity Coin, the world’s first cryptocurrency designed to support financial freedom for women entrepreneurs. Her unique magic is supporting women entrepreneurs to become financially free in 5 years or less with $10,000+ per month in passive income so they don’t have to depend on their business, a job, a partner, the government, or anyone else for money. Join us to learn the whole story! "You want to have a big enough golden goose that you can live off the golden eggs and you never want to kill your goose." - Penelope Jane Smith The Secret to Financial Freedom Penelope shared that the secret to being financially free is simple. You just need to have more money coming in from your investments each month than you spend. She calls this "passive income." It's like having a money tree that gives you fruit every month to pay for all your bills and fun stuff. You don't need millions of dollars to start. You just need to know your goal and you can get there in five years or less. A Simple Three-Step Plan So, how do you get there? Penelope explained her three simple steps. First, you have to dream about the life you want to live. How much money would you need each month to live that happy life? That number is your goal. Second, you start buying things that make you money, which she calls "assets." Think of this as getting your own "golden goose" that will lay golden eggs for you. Even starting with a small amount of money helps it grow over time because your money starts working for you. Create Your Own Money-Making Ideas What if buying assets isn't enough to reach your goal? The third step is to create your own assets. This is where you can use your ideas and your time to make money that comes in on its own. For example, you could create an online course or build a business that you can sell later. Penelope shared a cool story about a friend who licensed a pet product idea and now makes money every month without doing any more work. It's all about getting your money to work harder for you than you work for it. Make Your Money Work For You Penelope made it really clear how your investments turn into money you can spend. You don't have to just wait for a check. You can sell a small piece of your investments each year. She called this living off the "golden eggs" without hurting your "golden goose." "All of this is about making decisions from a place of freedom and joy and what lights you up and makes you feel alive versus making decisions from a place of debt and obligation." - Penelope Jane Smith Want to get in touch with Andrea Jenson? Website: https://thecashflowcfo.com/ Podcast: https://pod.co/the-cash-flow-cfo-podcast LinkedIn: https://www.linkedin.com/company/the-cash-flow-cfo/ Facebook: https://www.facebook.com/thecashflowcfo/ Instagram: https://www.instagram.com/cashflowcfo/ YouTube: https://www.youtube.com/channel/UC0kQopRCt9TEbgYjmqA4SMQ Want to get in touch with Penelope Jane Smith? YouTube: https://www.youtube.com/@PenelopeJaneSmith360 Download your free copy of The Financial Freedom Formula eBook, where you’ll discover exactly what it will take for you to become financially free, the two types of passive income, and how to get more of each! Website: https://realprosperity.isrefer.com/go/FFF/anje24/

“Too many entrepreneurs make decisions based off of gut, not based off of scalable frameworks and ROI.” - Bryce Keffeler Welcome back to a new episode of the Cash Flow CFO Podcast! In this episode, I sit down with Bryce Keffeler, managing partner at Dew Wealth. Bryce helps business owners grow and protect their money using a unique model called a "fractional family office." It’s like having your own team of top financial experts—just like billionaires do—but without needing hundreds of millions of dollars! We talk about how this setup helps entrepreneurs save time, avoid mistakes, and make smarter choices with their wealth. Join us to learn the whole story! “A lot of entrepreneurs don’t want to be sitting in the middle of that wheel managing all these professionals. They just want the outcomes that come with a well-oiled machine.” - Bryce Keffeler Build a Team That Works for You In this episode, I’m diving into how business owners can make smarter money moves that protect their time, energy, and future. We’re talking about how to build a team around you that works together to support your goals—just like billionaires do, but without needing billionaire dollars. If you’ve ever felt overwhelmed trying to manage your finances, this episode will help you see a new way forward. Profit Over Revenue We also chat about how important it is to focus on profit—not just sales. I’ve seen business owners chase big revenue numbers but still feel broke at the end of the day. We break down why watching your costs and knowing your numbers—like how much it takes to get a new customer—is key to running a healthy, growing business. It’s not about doing more, it’s about doing better. From Income to Wealth There’s a great conversation about growing up in entrepreneurial families and how that shapes the way we see business and money. We talk about what it means to go from earning income to building real wealth—and how your business is a powerful tool to make that happen when you treat it like an asset, not just a job. Protect What You’re Building We also get into ways to protect what you’ve built. From insurance to legal structure to where you keep your cash, we share simple steps that can make a big difference. If you’re ready to stop playing defense and start planning ahead, this episode will give you the tools and confidence to move forward. “You start your journey and it’s all about income… but as a successful entrepreneur, you need to shift your mind frame from focusing on income to equity.” - Bryce Keffeler Want to get in touch with Andrea Jenson? Website: https://thecashflowcfo.com/ Podcast: https://pod.co/the-cash-flow-cfo-podcast LinkedIn: https://www.linkedin.com/company/the-cash-flow-cfo/ Facebook: https://www.facebook.com/thecashflowcfo/ Instagram: https://www.instagram.com/cashflowcfo/ YouTube: https://www.youtube.com/channel/UC0kQopRCt9TEbgYjmqA4SMQ Want to get in touch with Bryce Keffeler? Website: https://www.dewwealth.com/

"The only smart marketer is the consumer. They're going to tell us what they need." - Jennifer Orechwa Welcome back to a new episode of the Cash Flow CFO Podcast! Jennifer Orechwa is a seasoned entrepreneur and marketing expert with over 20 years of experience in the business world. She is the founder of Salt Marketing, a firm specializing in organic content-based marketing for industries like health and wellness, as well as financial services. Before launching Salt Marketing, Jennifer sold her previous company to a larger firm, where she reinvested in their growth while continuing to lead their marketing efforts. Passionate about helping businesses grow sustainably, Jennifer shares valuable insights on acquisitions, reinvestment strategies, and the power of building content assets to ensure long-term success. Join us to learn the whole story! "Marketing is iteration. You do something, you learn from it, and then you improve." - Jennifer Orechwa Preparing Your Business for Sale This episode is all about preparing your business for sale. I sat down with Jennifer Orechwa, an expert who specializes in helping business owners like you get ready for a successful exit. Whether you’re thinking about selling now or just want to be prepared for the future, this conversation has some valuable insights. Building a Strong Foundation Jennifer shared how it’s not just about selling. It’s about building a strong team, keeping things running smoothly, and making sure your business can work without you. She gave great tips on how to get ready early, even if you're not thinking about selling yet. Marketing and Selling Your Business We also talked about how marketing changes when you want to sell. Jennifer explained how your team and brand need to stay strong so buyers see the real value. It’s all about showing your business is ready to keep growing. Smart Ideas for Business Owners Our conversation is full of smart ideas and simple steps you can start now. If you’ve ever thought about selling your business or just want to make it better, this episode is for you. "Your marketing is working if your revenue is increasing." - Jennifer Orechwa Want to get in touch with Andrea Jenson? Website: https://thecashflowcfo.com/ Podcast: https://pod.co/the-cash-flow-cfo-podcast LinkedIn: https://www.linkedin.com/company/the-cash-flow-cfo/ Facebook: https://www.facebook.com/thecashflowcfo/ Instagram: https://www.instagram.com/cashflowcfo/ YouTube: https://www.youtube.com/channel/UC0kQopRCt9TEbgYjmqA4SMQ Want to get in touch with Jennifer Orechwa? Website: saltmarketing.co Email: jennifer@saltmarketing.co

“Scenario planning is like looking into a crystal ball—not to predict the future, but to be ready for it.” - Marla Reynolds Welcome back to a new episode of the Cash Flow CFO Podcast! Today’s conversation is with Marla Reynolds, a seasoned strategic advisor who brings clarity, calm, and confidence to business owners navigating financial challenges. With decades of experience helping companies of all sizes manage cash flow, plan for the unexpected, and build long-term resilience, Marla has a gift for making complex financial strategies simple and actionable. Her mission is to empower CEOs with the tools and insights they need to lead with clarity and protect their business’s future. Join us to learn the whole story! “Cash is oxygen for a business. Without it, you can’t breathe, and you can’t grow.” - Marla Reynolds Understanding Your Cash Flow Hi friends! In this episode, I talk with Marla Reynolds. Marla is great at helping businesses get smart with their money. We dive into why it’s so important to really understand your cash flow. That just means knowing how money moves in and goes out of your business. When you keep a close eye on your cash, it helps you make better choices and sleep better at night! Planning for the What-Ifs Marla and I also talk about something called “scenario planning.” Don’t worry—it’s not as hard as it sounds! It just means thinking ahead and asking, “What if this happens?” That way, you're ready for good times and tough times. We share tips on how you can look at different options and stay calm when things change. Getting Paid on Time Another big topic is collections—getting paid on time! We explain how to make it easier for clients to pay you, and why it’s okay to have clear rules about payments. We both agree that setting up smart systems helps you avoid money stress and run your business with more confidence. Tools That Make Life Easier At the end of the episode, Marla shares some great tools that help you manage your money, even when things feel uncertain. This episode is full of simple ideas that really work. I hope you enjoy it and feel more in control of your business finances! “Having the right tools gives you freedom. When you know where your money is going, you get your power back.” - Marla Reynolds Want to get in touch with Andrea Jenson? Website: https://thecashflowcfo.com/ Podcast: https://pod.co/the-cash-flow-cfo-podcast LinkedIn: https://www.linkedin.com/company/the-cash-flow-cfo/ Facebook: https://www.facebook.com/thecashflowcfo/ Instagram: https://www.instagram.com/cashflowcfo/ YouTube: https://www.youtube.com/channel/UC0kQopRCt9TEbgYjmqA4SMQ

"You can evolve your business without throwing everything away. You get to keep what still fits and let go of what doesn’t." - Alex Pursglove Welcome back to a new episode of the Cash Flow CFO Podcast! Today’s conversation is with Alex Pursglove. Alex helps women break through limitations, embody their worth, and become fully expressed to elevate in business growth and soulful alignment—all while living with more fulfillment in their daily lives. As a master coach, she has supported hundreds of women worldwide in accelerating in business and most importantly, learning how to accept and love their true selves. Join us to learn the whole story! "I had to walk away from a successful business because it didn’t feel like me anymore." - Alex Pursglove Following Your Heart in Business In this episode, I talk with Alex Pursglove about how our businesses grow and change as we grow and change. We share stories about how things can feel out of place when we keep doing something that no longer fits who we are. Alex tells us how she had to make some big changes when her business didn’t match her values anymore. She chose to follow her heart, even when it meant losing clients and income. A Real Talk About Debt We also talk about money and debt — and how not all debt is bad. Some debt can help you grow if you use it wisely. But there’s also debt that can hurt you if you’re not careful. Alex opens up about the time she took on a lot of debt, not from a place of power, but from stress and fear. She learned a lot from that time and now helps others make smarter choices. Changing With Life As women, we often feel pulled in many directions. Kids, family, business — it can be a lot. I share how my life changed when I became a full-time carpool mom, and how our business models need to change with us. We talk about why it’s important to trust yourself and follow your own path, not just copy what others are doing. Trusting the Journey This is a deep, honest conversation about listening to your gut, trusting your journey, and building a business that feels true to who you are. I hope it helps you feel more confident in making the changes you need to grow — as a leader, a parent, and a whole person. "When you feel out of alignment with what you’re doing, your body and energy will let you know." - Alex Pursglove Want to get in touch with Andrea Jenson? Website: https://thecashflowcfo.com/ Podcast: https://pod.co/the-cash-flow-cfo-podcast LinkedIn: https://www.linkedin.com/company/the-cash-flow-cfo/ Facebook: https://www.facebook.com/thecashflowcfo/ Instagram: https://www.instagram.com/cashflowcfo/ YouTube: https://www.youtube.com/channel/UC0kQopRCt9TEbgYjmqA4SMQ Want to get in touch with Alex Pursglove? Website: alexpursglove.com LinkedIn: https://www.linkedin.com/in/alex-pursglove-1b97348/

"My job now is to lead the vision and support the people who are out there doing the work." - Tina Forsyth Welcome back to a new episode of the Cash Flow CFO Podcast! I sit down with Tina Forsyth, founder of Certified OBM® and a true pioneer in the world of certification and licensing. We talk about what it really takes to scale a business beyond yourself, why systems matter more than you think, and how to create programs that keep your values and vision intact—without burning out. Whether you're a service provider, coach, or visionary entrepreneur, Tina drops gems you won’t want to miss.  Join us to learn the whole story! "Certification is about creating a ripple effect—you teach one person, and they go out and help ten more." - Tina Forsyth How Tina Built a Big Business Without Doing It All Herself In this episode, I talked with Tina Forsyth. She’s the founder of the Certified OBM (Online Business Manager) program. A few years ago, Tina made a big change—she stopped running all the trainings herself and started letting licensed trainers do it instead. This helped her grow the business without doing all the work alone. Now, she spends more time supporting her team and planning big-picture stuff. Taking Herself Out of the Center Tina shared how she turned her business from something all about her into something that could stand on its own. It used to be that people signed up because it was Tina’s program. Now, it’s about the OBM brand itself. That shift gave her more freedom and helped the business grow even bigger. It wasn’t always easy, but it was totally worth it. Helping More People Through Certification One thing I love about Tina’s story is how she used certification to make a bigger impact. Over 1,100 people have gone through her program and become Certified OBMs. Those OBMs have gone on to help thousands of business owners. That’s the power of teaching others—you can reach way more people than you ever could alone. Tips for Starting Your Own Certification If you’ve ever thought about starting a certification, Tina has some great tips. Make sure your process works and that you’ve used it for at least a few years. Get your systems, legal stuff, and training plan in place first. It’s not something to rush. But if you do it right, it can be a powerful and lasting part of your business. "I was the bottleneck. Everything had to go through me. And that was never going to scale." - Tina Forsyth Want to get in touch with Andrea Jenson? Website: https://thecashflowcfo.com/ Podcast: https://pod.co/the-cash-flow-cfo-podcast LinkedIn: https://www.linkedin.com/company/the-cash-flow-cfo/ Facebook: https://www.facebook.com/thecashflowcfo/ Instagram: https://www.instagram.com/cashflowcfo/ YouTube: https://www.youtube.com/channel/UC0kQopRCt9TEbgYjmqA4SMQ Want to get in touch with Tina Forsyth? Email: tina@tinaforsyth.com Website: http://www.tinaforsyth.com/ LinkedIn: https://www.linkedin.com/in/tinaforsyth/

“Profit is not a dirty word. It’s okay to want your business to make money.” -Constance Wannamaker Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this episode as I have an insightful conversation with Constance Wannamaker. Join us to learn the whole story! “A plan gives you peace of mind. When you know what’s coming, you stop reacting and start leading.” -Constance Wannamaker Finding Purpose Through Law Constance Wanamaker’s path into law stemmed from a passion for social justice and helping underserved communities. While working with migrant farm workers during college, she experienced firsthand the severe conditions they endured. This sparked a realization: while social service work provided temporary relief, legal advocacy could offer lasting systemic change. That insight led her to pursue law school with the intent of becoming a farm worker attorney—a mission she followed through on. The Critical Role of Due Diligence in Acquisitions Beyond the financials and legal contracts, it's vital to assess how the business functions on a daily basis and whether the team in place can continue operations without the owner. Often, sellers misrepresent their businesses as “professionally managed” when they are actually heavily dependent on the owner. Understanding the roles of existing staff, identifying leadership gaps, and knowing how work is distributed are essential in ensuring a smooth transition and long-term sustainability post-acquisition. Acquisitions vs. Organic Growth: The Strategic Advantage Constance and I highlight the advantages of acquisitions over organic growth. Launching a new office from scratch involves finding space, furnishing it, hiring staff, and building brand awareness—an expensive and time-consuming process. Acquiring an existing firm, on the other hand, provides instant infrastructure, client base, and revenue. She also notes the market opportunity in acquiring law firms led by retiring attorneys, especially those still operating with outdated methods. These businesses can be quickly modernized for greater efficiency and profitability. Turning Business Expenses into Profit Centers Rather than continually outsourcing services such as software development or call center support, businesses could consider acquiring companies in those verticals. This approach not only reduces long-term costs but can create new revenue streams. It’s a model that encourages building an ecosystem of interconnected businesses, optimizing customer lifetime value, and increasing operational control—a strategy relevant to entrepreneurs across industries. “The best time to get control of your money is today—not when you’re bigger, or busier, or making more.” -Constance Wannamaker Want to get in touch with Andrea Jenson? Website: https://thecashflowcfo.com/ Podcast: https://pod.co/the-cash-flow-cfo-podcast LinkedIn: https://www.linkedin.com/company/the-cash-flow-cfo/ Facebook: https://www.facebook.com/thecashflowcfo/ Instagram: https://www.instagram.com/thecashflow.cfo/ YouTube: https://www.youtube.com/channel/UC0kQopRCt9TEbgYjmqA4SMQ Want to get in touch with Constance Wannamaker? Website: http://crwannamakerlaw.com/inicio Facebook: http://facebook.com/crwannamakerlawpllc Instagram: https://www.instagram.com/crwannamakerlaw/ TikTok: http://tiktok.com/@abogadaconstance YouTube: https://www.youtube.com/channel/UCBcEu44jCVDX79foJl02cKQ/videos?view=0&sort=dd&shelf_id=0

"Taxes are just a complex math problem. Two plus two, whether you do it or an MIT doctor does it, is still four." - Greg Gosman    In this episode of The Cashflow CFO Podcast, I had the pleasure of sitting down with Greg Gosman, an experienced tax professional who has spent over 14 years helping businesses thrive. With a background in finance, accounting, and a master's in taxation, Greg’s unique approach goes beyond tax preparation—he’s all about being a strategic partner for his clients. We talked about his journey, his passion for teaching, and how he helps business owners navigate the complex world of taxes while planning for long-term success. Join us to learn the whole story! "The biggest mistakes people make are setting up their business wrong from the start and not surrounding themselves with the right professionals." - Greg Gosman Why Regular Engagement with Your Tax Professional Matters Greg shared incredible insights into what sets great tax professionals apart: the ability to educate, connect, and make the process less intimidating for clients. He emphasized the importance of engaging regularly with your tax preparer—quarterly check-ins can prevent surprises and lead to better results. We also discussed how a strong partnership with your tax professional can help you protect and grow your biggest asset—your business—by staying proactive and strategic with financial planning. The Importance of Smart Business Setup and Professional Guidance One key takeaway was Greg’s advice for setting up a business properly from the start. He covered essential topics like choosing the right entity structure, selecting the right accounting method, and surrounding yourself with the right professionals. These decisions can make a huge difference in how your business operates and how much tax you end up paying. Greg also explained why being intentional about these choices can save you time, money, and stress down the line. Building Trust and Confidence in Your Finances Finally, we dove into the bigger picture of building trust and communication with your financial team. Greg shared how he approaches client relationships with a teaching mindset, helping business owners feel confident about their finances rather than overwhelmed. Whether it’s understanding tax planning, maximizing profit margins, or preparing for the future, this episode is packed with practical advice to help you take your business to the next level. Don’t miss it! "It's about understanding the bigger picture of your business and how taxes fit into that. It's not just about what you owe, but about planning for what’s ahead." - Greg Gosman   Want to get in touch with Greg Gosman? Email: Gregory@g2wm.com Want to get in touch with Andrea Jenson? Website: https://thecashflowcfo.com/ Podcast: https://pod.co/the-cash-flow-cfo-podcast LinkedIn: https://www.linkedin.com/company/the-cash-flow-cfo/ Facebook: https://www.facebook.com/thecashflowcfo/ Instagram: https://www.instagram.com/cashflowcfo/ YouTube: https://www.youtube.com/channel/UC0kQopRCt9TEbgYjmqA4SMQ

“With any business startup, if you're in the entrepreneurial space already, you need to be saying next 3 to 5 years, where could I be if I'm doing something now that no one else is willing to do?” - Neil Twa Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me for a savvy conversation about e-commerce with Neil Twa, CEO and co-founder of Voltage Holdings. Neil benefits from more than 17 years of experience in online and offline business development, and focuses on maximizing e-commerce platforms like Amazon FBA. He’s successfully launched multiple brands, generating eight-figure revenues, and helped thousands of entrepreneurs build profitable businesses. Neil and I revisit his journey, from the corporate setting of IBM, to entrepreneurship, to consulting. Join us to learn the whole story! “There's really four things we focus on: the time, energy, attention, and money aspects of building these businesses correctly because they are assets. It is like building a house and you wouldn't go out and just skimp on the cheapest lumber for your house and expect it to live for 40 years.” - Neil Twa Fail Forward Neil shares how pivoting through failures and embracing his entrepreneurial spirit led him to the world of e-commerce. From selling services to building physical product brands, Neil reveals the strategies he’s honed for success in a rapidly evolving marketplace. He discusses the importance of combining digital and physical product ecosystems, adapting to industry changes, and the mindset shifts necessary to thrive as a brand builder. Staying Nimble We also explore the state of e-commerce today, from Amazon's evolving landscape, to navigating supply chain challenges, to newer players like TikTok Shop and Tmall. Neil emphasizes the importance of focusing on profitability, creating value-driven brands, and targeting the right customer segments to differentiate from low-cost competitors. “Lambo Hopes and Dreams” Neil leaves us with invaluable advice: think long-term, build your business as an asset, and focus on purpose plus value to achieve sustainable profits. He tells us this remains true, whether you’re just starting out, or deep into scaling your business. Neil says purely profit-seeking entrepreneurs, who are indifferent toward their products, and don’t care about relationship building, fail “99% percent of the time.” “…profits should not beget purpose and value. And I think a lot of people forget that aspect when they start businesses because they're solely bent on the idea of how much money it can make.” - Neil Twa Claim a free copy of Neil’s book by following this link https://www.voltagedm.com/freebook and entering the discount code CASHFLOW. It’s also available on Amazon. Want to get in touch with Neil Twa? Website: https://www.voltagedm.com LinkedIn: https://www.linkedin.com/in/neiltwa Instagram: https://www.instagram.com/neiltwa Want to get in touch with Andrea Jenson? Website: https://thecashflowcfo.com Podcast: https://pod.co/the-cash-flow-cfo-podcast LinkedIn: https://www.linkedin.com/company/the-cash-flow-cfo Facebook: https://www.facebook.com/thecashflowcfo Instagram: https://www.instagram.com/thecashflow.cfo YouTube: https://www.youtube.com/channel/UC0kQopRCt9TEbgYjmqA4SMQ

"Selling your business without a broker is like signing a complex legal document without consulting an attorney—it’s not worth the risk." - Geoff Bruskin Hi, it’s Andrea Jenson here, and welcome to The Cashflow CFO Podcast! In this episode, I had an eye-opening conversation with Geoff Bruskin, a mergers and acquisitions (M&A) specialist who works with CPA and accounting firms—and businesses across industries—to help them successfully sell or transition ownership. Geoff shared fascinating insights into how M&A trends are shaping the financial landscape, especially in service-based industries. If you’re a business owner thinking about the future of your company, this one’s for you. Join us to learn the whole story! "The demand for businesses right now is unprecedented; whether you’re a half-million-dollar firm or a $50 million company, there’s opportunity waiting." - Geoff Bruskin   The Importance of Clean Financials Geoff dove into the critical role of having clean, proactive financials when preparing for a sale. It’s not just about having accurate books; it’s about knowing your cash flow, identifying profit drivers, and presenting your business as a polished, valuable asset. We also discussed why having a professional team on your side—whether it’s a fractional CFO like me or a dedicated broker—is essential for reducing risks and maximizing the value of your business. The Second Bite of the Apple A big highlight of our chat was Geoff’s advice on the second bite of the apple. Selling your business doesn’t always mean walking away entirely. In fact, staying involved post-sale can open up opportunities for even bigger financial gains down the road. We talked about how partnerships and strategic mergers can allow owners to leverage resources they wouldn’t have on their own, making their companies—and their returns—grow exponentially.   Booming M&A Demand Finally, we explored the booming demand in the M&A space. Geoff shared how today’s buyers aren’t just private equity firms—they’re also strategic players looking to expand into complementary industries. If you’ve ever considered selling or merging your business, now might be the perfect time to explore the possibilities.   "Clean books aren’t just a requirement for selling your business—they’re the foundation for telling the story of your success." - Geoff Bruskin   Want to get in touch with Geoff Bruskin? Website:: www.whitetigerconnections.com Linkedin: https://www.linkedin.com/in/geoff-bruskin-14184865/ Want to get in touch with Andrea Jenson? Website: https://thecashflowcfo.com Podcast: https://pod.co/the-cash-flow-cfo-podcast LinkedIn: https://www.linkedin.com/company/the-cash-flow-cfo Facebook: https://www.facebook.com/thecashflowcfo Instagram: https://www.instagram.com/thecashflow.cfo YouTube: https://www.youtube.com/channel/UC0kQopRCt9TEbgYjmqA4SMQ

“If you have a business model that is profitable and you have identified, why am I in a cash flow problem? Do not go throwing good money at a bad problem because it's only going to get worse and that hole is just going to keep getting deeper and deeper for you.” - Andrea Jenson Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me for this presentation I gave on cash flow management for scaling businesses. We dive into ten actionable strategies that will help you anticipate and manage cash inflows and outflows effectively. From professional services to retail and coaching, I discuss challenges like late supplier payments, maxed-out credit lines, and missing growth opportunities due to cash shortages. If you’ve been feeling the squeeze, don’t worry—you’re not alone, and there are solutions! Join us to learn the whole story! “If you feel like you need to hire more team because you can't deliver on what you're selling, then that tells me you've got a pricing issue because you should have plenty of money if the sales are humming along.” - Andrea Jenson Looking Forward Not Backward I highlight the importance of having a cash flow forecast to fill the void between your profit and bank balance. This tool helps you anticipate shortfalls by tracking all cash activities, including debt servicing and equity draws, and is essential for managing seasonality in your business. We also discuss ways to enhance cash inflows by invoicing promptly, improving collections, and offering incentives to encourage early payments. Keep Your Cash We explore strategies to slow down outflows, such as negotiating with vendors, prioritizing expenses, and conducting regular reviews of subscriptions and services. For businesses with inventory, adopting a just-in-time model can free up cash tied to unused stock. I also share how to boost profit margins by optimizing pricing, negotiating supplier rates, and finding efficiencies in delivering your products or services. Bridge the Gap We talk about personnel management during cash flow crunches, such as delaying hiring and optimizing existing team utilization. I touch on financing options, like lines of credit, but only when your business model is profitable and you’ve identified the root cause of cash flow issues. Remember, with the right tools and strategies, you can confidently navigate cash flow challenges and position your business for sustainable growth.   “…you either need to increase your prices or you need to find a cheaper way to deliver on what it is you're selling.” - Andrea Jenson   Want to get in touch with Andrea Jenson? Website: https://thecashflowcfo.com Podcast: https://pod.co/the-cash-flow-cfo-podcast LinkedIn: https://www.linkedin.com/company/the-cash-flow-cfo Facebook: https://www.facebook.com/thecashflowcfo Instagram: https://www.instagram.com/thecashflow.cfo YouTube: https://www.youtube.com/channel/UC0kQopRCt9TEbgYjmqA4SMQ

“Look, if you don't have an organic wow factor, then you have to come up with one.” - John Dwyer Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me for this interview with John Dwyer, who’s built quite a global reputation for his extraordinary marketing strategies. Founder of the Institute of Wow, John is a direct response marketing expert known for his outside-the-box thinking. He made waves when he brought Jerry Seinfeld out of retirement to promote an Australian bank with a record-breaking free vacation campaign. This brilliant approach turned heads in the banking industry and set new standards for incentive-based marketing. Join us to learn the whole story! “My advice to small or medium sized businesses is stop price discounting. Use a Happy Meal toy philosophy to actually distinguish your products or services from the competitors, and you just watch what happens.” - John Dwyer What’s My Reward? In our conversation, John shares his philosophy: businesses must “wow” their customers to stand out. From small businesses to corporate giants like Disney and KFC, John has crafted incentive-driven campaigns that drive measurable results. He explains how businesses can use platforms like Facebook and Instagram to run creative, targeted campaigns—turning contests and giveaways into lead-generation gold. He highlights that most businesses miss opportunities to incentivize customers, often defaulting to price cuts instead of using compelling rewards to boost engagement. Everyone Should Get a Toy John breaks down his Happy Meal-inspired strategy: providing low-cost, high-value incentives like vacations that customers perceive as valuable. Whether you’re running a plumbing business or selling braces, these incentive-driven campaigns attract highly interested leads who are ready to buy. John also explains the practicality of these techniques, which keep promotional expenses well in check, despite outwardly seeming big giveaways. Red Hot Leads If you’re looking to supercharge your marketing and outshine competitors, this episode is packed with actionable advice. Tune in to hear how simple tweaks in your marketing approach can deliver exceptional results and keep your business thriving. “…if you give someone something like a vacation…three, four, or five nights to Vegas or Orlando or New York…and it's worth $1,000 but it only cost you $50, that's when you've got the winner.” - John Dwyer Want to get in touch with John Dwyer?  Website: https://getmorejd.com Website: https://theinstituteofwow.com LinkedIn: https://au.linkedin.com/in/instituteofwow Want to get in touch with Andrea Jenson? Website: https://thecashflowcfo.com Podcast: https://pod.co/the-cash-flow-cfo-podcast LinkedIn: https://www.linkedin.com/company/the-cash-flow-cfo Facebook: https://www.facebook.com/thecashflowcfo Instagram: https://www.instagram.com/thecashflow.cfo YouTube: https://www.youtube.com/channel/UC0kQopRCt9TEbgYjmqA4SMQ

“If you can take your business from an owner-operated one to a professionally managed one, you might double your multiple—and that doesn’t come overnight.” - Chris Williams Welcome back to a new episode of the Cash Flow CFO Podcast! Today’s episode is all about growing your business, especially through acquisitions. I’m joined by Chris Williams, CEO of System Six, a fully-remote outsourced accounting firm serving over 200 customers and 40 team members nationwide. Chris acquired the firm in 2021 and is thrilled to spend his time growing the firm organically and through strategic acquisitions while importantly protecting its mission to become the best place to work in remote accounting. Oh, and exciting news—Chris is about to become a dad! Join us to learn the whole story! “I either want to start a business or go buy a business, decided I was better to sort of take something that was existing, buy it, and then try to grow it.” - Chris Williams The Power of Acquisitions Chris dives into what it takes to grow through acquisitions. He explains how buying a business can speed up growth but comes with risks, like managing new clients and team members all at once. We also talk about making businesses “professionally managed” instead of relying on the owner for everything. Chris shares how this change can double the value of a business! Staying Focused and Efficient We discuss why focus and efficiency matter. Chris shares examples of businesses that thrived by sticking to their strengths and others that struggled when they chased trendy ideas. Plus, we chat about how technology and AI can help save time and money. Little changes can add up to big savings and give you more resources to grow. Scaling Your Business Smarter This episode provides a roadmap for business owners looking to scale, whether through acquisitions or by optimizing their current operations. From the importance of building a solid management team to leveraging technology for better margins, Chris and I cover actionable steps to make your business more efficient and profitable. You’ll learn how focusing on core strengths, cutting unnecessary expenses, and planning for the long term can set your company up for sustainable growth and success. “It’s riskier, but it moves the needle faster... We can move the needle faster towards our goals. It just means a little more risk. And I was willing to take that risk on.” - Chris Williams Want to get in touch with Chris Williams? Website: www.systemsix.com LinkedIn: https://www.linkedin.com/in/chris-williams-68057029/ Want to get in touch with Andrea Jenson? Website: https://thecashflowcfo.com/ Podcast: https://pod.co/the-cash-flow-cfo-podcast LinkedIn: https://www.linkedin.com/company/the-cash-flow-cfo/ Facebook: https://www.facebook.com/thecashflowcfo/ Instagram: https://www.instagram.com/cashflowcfo/ YouTube: https://www.youtube.com/channel/UC0kQopRCt9TEbgYjmqA4SMQ

“If you could only look at six numbers, here's the most important ones for you to keep an eye on. They're going to help you understand the health of your business and how things are going in relation to where you are and the activities that your business is undergoing to get you to that end result of what it is that you are trying to achieve with the business." - Andrea Jenson Welcome back to a new episode of the Cash Flow CFO Podcast! Today, we're diving deep into the six key numbers every business owner should focus on at the end of each month. These metrics are crucial for understanding the health of your business, and I want to make sure you know exactly what to look for. We’ll break down each number so that you can confidently review your financial reports and make informed decisions. Join us to learn the whole story! “There are some crazy statistics out there that nearly 30% of the businesses that go under do so because of cash flow problems, and the number one source of cash flow problems generally leads back to a bad business model and too high of a percentage of cost of goods sold." - Andrea Jenson By focusing on these six metrics, you'll have a comprehensive view of your business's financial health. They’ll help you make informed decisions, adjust strategies as needed, and ultimately steer your business toward success. So, take some time each month to review these numbers, and you'll be well on your way to running a thriving business. Want to get in touch with Andrea Jenson? Website: https://thecashflowcfo.com Podcast: https://pod.co/the-cash-flow-cfo-podcast LinkedIn: https://www.linkedin.com/company/the-cash-flow-cfo Facebook: https://www.facebook.com/thecashflowcfo Instagram: https://www.instagram.com/thecashflow.cfo YouTube: https://www.youtube.com/channel/UC0kQopRCt9TEbgYjmqA4SMQ

"Having a healthy accounts receivable is really going to keep the business self-sustained, relying on their own cash flow that's being generated from sales and delivery without having to go out to outside resources." - Andrea Jenson Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me for a conversation about an issue that's been cropping up a lot lately... slowdowns with accounts receivable. If you're noticing a delay in your receivables, it's crucial to address it before it impacts your cash flow and ability to meet financial obligations. I discuss some actionable strategies you can implement right now to help get your cash flow back on track and keep your business self-sustaining. Join me to learn the whole story! "When you have a prolonged accounts receivable problem, it's going to catch up with you and eventually it could potentially damage your credit ratings and increase the cost of borrowing money down the road." - Andrea Jenson Identifying Root Causes and Prioritizing Receivables Both external factors, like economic downturns, and internal inefficiencies can cause delays in getting paid. I share the importance of identifying the root causes of these delays and how to prioritize your receivables to collect on high-value invoices first. Additionally, I highlight the significance of maintaining open and personal communication with your clients, which can help facilitate faster payments and strengthen your working relationships. Optimizing Internal Processes Once you've addressed immediate receivables issues, it's essential to optimize your internal processes to prevent future delays. From improving invoicing timelines to implementing automated systems, I cover practical steps you can take to tighten up your accounts receivable management. And beyond that, I emphasize the importance of clear contract terms and creditworthiness checks to ensure you're extending credit to reliable clients. Proactive Communication I also encourage you to be proactive in reaching out to clients with outstanding invoices. Most delays aren't due to malice but simple issues that can be resolved with a quick conversation. By staying on top of your receivables and fostering transparent communication, you can avoid cash flow problems and keep your business running smoothly. If you need more specific advice or templates, feel free to reach out—I'm here to help! "If your team is doing that confirmation check-in to make sure that the client received the invoice, they can also be saying, 'We also want to make sure that there's accuracy and we're clear on the terms.'" - Andrea Jenson Want to get in touch with Andrea Jenson? Website: https://thecashflowcfo.com Podcast: https://pod.co/the-cash-flow-cfo-podcast LinkedIn: https://www.linkedin.com/company/the-cash-flow-cfo Facebook: https://www.facebook.com/thecashflowcfo Instagram: https://www.instagram.com/thecashflow.cfo YouTube: https://www.youtube.com/channel/UC0kQopRCt9TEbgYjmqA4SMQ

“Having a plan in place is what removes the stress and the worry and the weight of managing your finances because otherwise we’re kind of just throwing spaghetti at the wall to see what sticks." - Andrea Jenson Welcome back to a brand new episode of the Cash Flow CFO Podcast! In today’s solo episode, I’m excited to talk about a discovery call I had with a potential client that reignited my passion for what we do at The Cashflow CFO. During our conversation, I had a light bulb moment about the common frustrations business owners face when it comes to making financial decisions. Despite having a CPA and a bookkeeper, many still feel like they’re in the dark, unsure how to use their financial data to guide their business. Join us to learn the whole story! “Everybody in your finance division has a role to play... and most business owners, they have the bookkeeper, they have the tax preparer, the CPA, and they’re still saying, ‘I’m missing something.’" - Andrea Jenson The Importance of Forward-Looking Planning Tools The key issue we discussed was the difference between historical financial reports and forward-looking planning tools. Many business owners rely on their profit and loss statements, balance sheets, and cash flow statements, but these documents are backward-looking and don’t help much in planning future moves. What’s missing is a strategic plan that includes forecasting, sales projections, and a clear understanding of where you want your business to be in the next one, three, or five years. Planning Ahead for Business Growth We also talked about the importance of knowing your sales pipeline and understanding your sales conversion rate. By planning ahead, you can ensure that you have the right team and resources in place to handle future business. This kind of strategic planning removes the stress and guesswork from managing your finances, helping you to make informed decisions about hiring, investing, and scaling your business. Allocating Revenue for Success Finally, I walked him through how to allocate revenue into different budget categories, like cost of goods sold, marketing, general and administrative expenses, and profit. This approach helps ensure that you’re a good steward of your business’s money while still achieving your financial goals. It was a great conversation, and I hope it helps you too! If you have any questions or want to chat more, feel free to reach out to me at TheCashflowCFO.com. “You have to create the plan. The plan has to align with your big picture vision, right? Because you have the vision and you're backing it up with strategy and that strategy comes at a cost." - Andrea Jenson Want to get in touch with Andrea Jenson? Website: https://thecashflowcfo.com/ Podcast: https://pod.co/the-cash-flow-cfo-podcast LinkedIn: https://www.linkedin.com/company/the-cash-flow-cfo/ Facebook: https://www.facebook.com/thecashflowcfo/ Instagram: https://www.instagram.com/cashflowcfo/ YouTube: https://www.youtube.com/channel/UC0kQopRCt9TEbgYjmqA4SMQ

"Self-insurance isn't just for large corporations; small and midsize businesses can also benefit from the flexibility and potential savings it offers."  - Dennis Carlson Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me for a second conversation with Dennis Carlson, Executive Benefits Advisor for Marsh McLennan Agency. Dennis previously played the role of entrepreneur inside the insurance industry, founding Bespoke Benefits in 2009, which was later acquired in 2017. Now, he leads the executive benefits practice for Marsh McLennan Agency in the western United States. Dennis has extensive experience advising on employee and executive benefits, helping businesses attract and retain top talent. Continue to get to know him, and learn from some of his wisdom. Join us to learn the whole story!   "It's not about cutting corners—it's about customizing benefits in a way that aligns with your budget while still providing meaningful coverage to employees."  - Dennis Carlson   Involving Finance in Benefits Decisions Dennis Carlson highlights the critical need for involving finance teams in employee benefits decisions. Traditionally, these decisions have been the domain of HR or office management, but integrating finance professionals into the conversation ensures that budget planning and cost control are thoroughly considered. This collaboration allows businesses to explore various funding options that might be overlooked if finance isn’t part of the discussion. The Case for Alternative Funding Strategies Dennis introduces alternative funding mechanisms as a viable strategy for small and midsize businesses to manage their benefits costs more effectively. While these strategies are often associated with large companies, Dennis explains that smaller businesses can also benefit from self-insured or partially self-insured plans. These options provide greater control over healthcare expenses, offering a potential path to significant cost savings. Customizing Benefits for Cost Efficiency Dennis shares insights on how employers can customize their benefits offerings to achieve cost efficiency. He suggests considering high-deductible health plans paired with tailored funding mechanisms as a way to provide comprehensive coverage while managing costs. By working closely with brokers, employers can design benefits packages that meet their financial constraints without sacrificing quality. The Role of Communication in Benefits Success Effective communication is a key theme in Dennis’s advice. He emphasizes the importance of ensuring that employees fully understand their benefits and how to use them. Clear communication not only helps employees maximize the value of their benefits but also enhances their appreciation for what their employer provides, leading to better engagement and satisfaction.   "Bringing finance into the benefits conversation early allows companies to explore funding options that may not even be on the table if finance isn’t involved."  - Dennis Carlson   Want to get in touch with Dennis Carlson? Email: dennis.carlson@marshmma.com LinkedIn: https://www.linkedin.com/in/denniscarlson Website: https://www.marshmma.com   Want to get in touch with Andrea Jenson? Website: https://thecashflowcfo.com Podcast: https://pod.co/the-cash-flow-cfo-podcast LinkedIn: https://www.linkedin.com/company/the-cash-flow-cfo Facebook: https://www.facebook.com/thecashflowcfo Instagram: https://www.instagram.com/thecashflow.cfo YouTube: https://www.youtube.com/channel/UC0kQopRCt9TEbgYjmqA4SMQ