"My job now is to lead the vision and support the people who are out there doing the work."

- Tina Forsyth

Welcome back to a new episode of the Cash Flow CFO Podcast! I sit down with Tina Forsyth, founder of Certified OBM® and a true pioneer in the world of certification and licensing. We talk about what it really takes to scale a business beyond yourself, why systems matter more than you think, and how to create programs that keep your values and vision intact—without burning out. Whether you're a service provider, coach, or visionary entrepreneur, Tina drops gems you won’t want to miss. 

Join us to learn the whole story!

"Certification is about creating a ripple effect—you teach one person, and they go out and help ten more."

- Tina Forsyth

How Tina Built a Big Business Without Doing It All Herself

In this episode, I talked with Tina Forsyth. She’s the founder of the Certified OBM (Online Business Manager) program. A few years ago, Tina made a big change—she stopped running all the trainings herself and started letting licensed trainers do it instead. This helped her grow the business without doing all the work alone. Now, she spends more time supporting her team and planning big-picture stuff.

Taking Herself Out of the Center

Tina shared how she turned her business from something all about her into something that could stand on its own. It used to be that people signed up because it was Tina’s program. Now, it’s about the OBM brand itself. That shift gave her more freedom and helped the business grow even bigger. It wasn’t always easy, but it was totally worth it.

Helping More People Through Certification

One thing I love about Tina’s story is how she used certification to make a bigger impact. Over 1,100 people have gone through her program and become Certified OBMs. Those OBMs have gone on to help thousands of business owners. That’s the power of teaching others—you can reach way more people than you ever could alone.

Tips for Starting Your Own Certification

If you’ve ever thought about starting a certification, Tina has some great tips. Make sure your process works and that you’ve used it for at least a few years. Get your systems, legal stuff, and training plan in place first. It’s not something to rush. But if you do it right, it can be a powerful and lasting part of your business.

"I was the bottleneck. Everything had to go through me. And that was never going to scale."

- Tina Forsyth

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Want to get in touch with Tina Forsyth?

Email: tina@tinaforsyth.com

Website: http://www.tinaforsyth.com/

LinkedIn: https://www.linkedin.com/in/tinaforsyth/