“With any business startup, if you're in the entrepreneurial space already, you need to be saying next 3 to 5 years, where could I be if I'm doing something now that no one else is willing to do?”

- Neil Twa

Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me for a savvy conversation about e-commerce with Neil Twa, CEO and co-founder of Voltage Holdings. Neil benefits from more than 17 years of experience in online and offline business development, and focuses on maximizing e-commerce platforms like Amazon FBA. He’s successfully launched multiple brands, generating eight-figure revenues, and helped thousands of entrepreneurs build profitable businesses. Neil and I revisit his journey, from the corporate setting of IBM, to entrepreneurship, to consulting.

Join us to learn the whole story!

“There's really four things we focus on: the time, energy, attention, and money aspects of building these businesses correctly because they are assets. It is like building a house and you wouldn't go out and just skimp on the cheapest lumber for your house and expect it to live for 40 years.”

- Neil Twa

Fail Forward

Neil shares how pivoting through failures and embracing his entrepreneurial spirit led him to the world of e-commerce. From selling services to building physical product brands, Neil reveals the strategies he’s honed for success in a rapidly evolving marketplace. He discusses the importance of combining digital and physical product ecosystems, adapting to industry changes, and the mindset shifts necessary to thrive as a brand builder.

Staying Nimble

We also explore the state of e-commerce today, from Amazon's evolving landscape, to navigating supply chain challenges, to newer players like TikTok Shop and Tmall. Neil emphasizes the importance of focusing on profitability, creating value-driven brands, and targeting the right customer segments to differentiate from low-cost competitors.

“Lambo Hopes and Dreams”

Neil leaves us with invaluable advice: think long-term, build your business as an asset, and focus on purpose plus value to achieve sustainable profits. He tells us this remains true, whether you’re just starting out, or deep into scaling your business. Neil says purely profit-seeking entrepreneurs, who are indifferent toward their products, and don’t care about relationship building, fail “99% percent of the time.”

“…profits should not beget purpose and value. And I think a lot of people forget that aspect when they start businesses because they're solely bent on the idea of how much money it can make.”

- Neil Twa

Claim a free copy of Neil’s book by following this link https://www.voltagedm.com/freebook and entering the discount code CASHFLOW.

It’s also available on Amazon.

Want to get in touch with Neil Twa?

Website: https://www.voltagedm.com

LinkedIn: https://www.linkedin.com/in/neiltwa

Instagram: https://www.instagram.com/neiltwa

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