Episode 91: Breaking the Rules of Hiring to Find World-Class Talent, with Kasim Aslam

"The thing that's funny about money is I thought... money is going to make them happy and money did not make me happy at all. It actually, interestingly, it removed the distraction that I had from my unhappiness."

- Kasim Aslam

Welcome back to a new episode of the Cash Flow CFO Podcast! Today’s conversation is with Kasim Aslam, a serial entrepreneur who has built six 7- and 8-figure businesses, including two successful exits. He is the co-founder of Driven Mastermind and the creator of Digital Marketer's Paid Traffic Certification. Last year, he exited Solutions 8—one of the world’s top Google Ads agencies—and co-founded Pareto Talent, a company dedicated to helping entrepreneurs reclaim their time by matching them with world-class executive assistants. Kasim is now preparing to release HIRE, a groundbreaking book that distills the systems he used to build his companies. Designed to be the ultimate guide on hiring and delegation, HIRE offers a proven framework for scaling a business without burning out.

Join us to learn the whole story!

"The only entrepreneurial endeavor really is talent acquisition... if you can really crack the talent code, there's nothing left for you to do. Now it's sit back and let people that are smarter and better and wiser and faster than you just outrun you and make you money."

- Kasim Aslam

Keep Swinging the Bat

I was so surprised when Kasim told me he has failed in business over a hundred times! He said he's tried everything, from selling furniture to running a transcription business. He believes the most important skill for a business owner is to just keep trying and never give up.

Getting a Little Lucky

Kasim shared the amazing story of how he sold his big Google ads company. He said that a lot of his success was just pure dumb luck and good timing. After the world changed with COVID, big investment companies had a lot of money they needed to spend. All at once, he got 65 offers for his business!

What to Do After a Big Win

After selling his company, Kasim got some great advice: do nothing for one full year. No big spending and no new business ideas. He said this was the best advice he ever got because it protected him from making bad choices.

How to Hire the Best People

Kasim’s book is about how to hire amazing people, and he says the normal way is all wrong. He doesn't use resumes or interviews. Instead, he sets up little tests he calls "fly traps." For example, he asks people to use a special subject line in their email to see if they can follow simple instructions.

"I think staying out on the field is maybe one of the most important entrepreneurial skills. Like just willing to just stand out there and get rained on... tenacity, stick with it-ness, grit, whatever we're going to call it."

- Kasim Aslam

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Want to get in touch with Kasim Aslam?

Website:: https://paretotalent.com/

Linkedin: https://www.linkedin.com/in/kasimaslam/

Book: www.thehirebook.com