"The only smart marketer is the consumer. They're going to tell us what they need."

- Jennifer Orechwa

Welcome back to a new episode of the Cash Flow CFO Podcast! Jennifer Orechwa is a seasoned entrepreneur and marketing expert with over 20 years of experience in the business world. She is the founder of Salt Marketing, a firm specializing in organic content-based marketing for industries like health and wellness, as well as financial services. Before launching Salt Marketing, Jennifer sold her previous company to a larger firm, where she reinvested in their growth while continuing to lead their marketing efforts. Passionate about helping businesses grow sustainably, Jennifer shares valuable insights on acquisitions, reinvestment strategies, and the power of building content assets to ensure long-term success.

Join us to learn the whole story!

"Marketing is iteration. You do something, you learn from it, and then you improve."

- Jennifer Orechwa

Preparing Your Business for Sale

This episode is all about preparing your business for sale. I sat down with Jennifer Orechwa, an expert who specializes in helping business owners like you get ready for a successful exit. Whether you’re thinking about selling now or just want to be prepared for the future, this conversation has some valuable insights.

Building a Strong Foundation

Jennifer shared how it’s not just about selling. It’s about building a strong team, keeping things running smoothly, and making sure your business can work without you. She gave great tips on how to get ready early, even if you're not thinking about selling yet.

Marketing and Selling Your Business

We also talked about how marketing changes when you want to sell. Jennifer explained how your team and brand need to stay strong so buyers see the real value. It’s all about showing your business is ready to keep growing.

Smart Ideas for Business Owners

Our conversation is full of smart ideas and simple steps you can start now. If you’ve ever thought about selling your business or just want to make it better, this episode is for you.

"Your marketing is working if your revenue is increasing."

- Jennifer Orechwa

Want to get in touch with Andrea Jenson?

Website: https://thecashflowcfo.com/

Podcast: https://pod.co/the-cash-flow-cfo-podcast

LinkedIn: https://www.linkedin.com/company/the-cash-flow-cfo/

Facebook: https://www.facebook.com/thecashflowcfo/

Instagram: https://www.instagram.com/cashflowcfo/

YouTube: https://www.youtube.com/channel/UC0kQopRCt9TEbgYjmqA4SMQ

Want to get in touch with Jennifer Orechwa?

Website: saltmarketing.co

Email: jennifer@saltmarketing.co