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Welcome to the Real Estate Practice Podcast, your daily boost for mastering real estate communication. Whether you are new to real estate or already experienced, this show gives you practical strategies for growing your business, supporting your clients, and building lasting confidence.
Each episode covers topics like client acquisition, problem solving, and how to communicate in a way that helps you stand out and serve at a higher level. You will hear proven dialogue methods and role-play tips to help you master real conversations that lead to results. The focus is always on tools and routines that help you create real success in a competitive market.
Joining is free. You are invited to participate live every Monday through Friday from 8:30 to 9 a.m. Pacific time. During each session, you will practice with others, work through real scenarios, and get immediate feedback. After about 20 to 25 minutes of focused practice, we regroup and talk about what worked, where you can improve, and how to make every script feel natural and personal to you.
To join, just go to https://talk52.com, select the week and day, and click on the Zoom link for that session. All the material for each day’s practice is available on the site, so you are never unprepared.
Our community is open to everyone, regardless of experience level. The goal is simple: help you communicate with more confidence, grow your business, and feel supported as you move forward.
Tune in and join the community. Let’s get better together.
120 Episodes
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In this episode we're spilling the beans on a seriously cool strategy: using your Sphere of Influence (SOI) to dig up those vendors that everyone's raving about – you know, the ones they'd slap a big, fat 5-star rating on without hesitation. We're talking killer communication, ninja-level relationship building, and being on a first-name basis with your go-to vendors. But here's the kicker: it's not just about snagging awesome services. It's about hooking up with the kind of people who can se...
In this scenario, you are reaching out to a prospective homeowner who may be considering downsizing to a smaller home. Your goal is to discuss the benefits of downsizing and understand their needs and preferences. Strong communication skillsKnowledge of local housing marketAbility to build rapport and establish trustUnderstanding of downsizing benefits and options The intention is to engage the homeowner in a meaningful conversation and position yourself as the right agent to help them make ...
In this scenario, you are engaging with For Sale By Owner (FSBO) homeowners. Your goal is to leave your business card with the homeowner and establish a mutually beneficial relationship. Requirements: Confidence to approach FSBO homeowners.Effective communication skills.Professional appearance and demeanor.A willingness to assist homeowners with their questions.Download: Leave Business Cards with a For Sale By Owner (FSBO) The intention is to establish a connection with the FSBO homeowner, o...
In this scenario, you conduct a brief “Care Call” to connect with your sphere of influence (SOI) such as friends, family, co-workers, etc. expressing genuine interest in their well-being (Use F.O.R.D.) while subtly introducing the possibility of assisting with any real estate needs and requesting contact information for potential opportunities. Requirements: Genuine communication skillsFamiliarity with contacts’ livesSmooth transition to real estateTactful request for information The intenti...
In this scenario, you’re hosting an open house, greeting visitors, sparking their interest in the property, and guiding them toward securing financial pre-approval for a smoother buying process. Requirements Friendly and approachable.In-depth knowledge of home buying steps.Strong network of reputable lenders.Clear and persuasive communication. The intention is to educate potential buyers on the benefits of pre-approval and agent representation while providing lender recommendations to prepa...
In this scenario, you are providing the buyer with an overview of the 15 steps involved in the home buying process. This aligns with the slide in your buyers presentation called, “The Home Buying Process.” You explain each step in detail, from the initial meeting to closing and getting the keys. Knowledge and expertise in the home buying process.Effective communication skills.Ability to build a collaborative relationship. The intention is to provide the buyer with a basic understanding of the...
In this scenario, you reconnect with a member of your Sphere of Influence (SOI) to update contact information and subtly explore potential real estate leads. Requirements Strong communication skillsOrganizational abilitiesEffective networking skillsAwareness of real estate opportunities The intention is to reconnect with members of your Sphere of Influence (SOI), update contact information, and explore potential real estate leads while maintaining genuine relationships within your network. ⬇...
In this scenario, you are helping a first-time home buyer understand real estate credits and how they can reduce the overall cost of purchasing a home. Understanding of real estate credits and how they impact a deal.Strong communication to explain financial concepts simply.Ability to provide clear examples of how credits can save buyers money.A referral system to connect buyers with trusted lenders.The intention is to educate a first-time home buyer on real estate credits, helping them explor...
In this scenario, you introduce the concept of a “1-0 Buydown” to a curious home buyer, providing clear explanations and facilitating a connection with their preferred lender for further exploration. Effective communication skills.Expertise in mortgage options.Strong lender connections.A customer-focused approach.Download PDF of this ScriptThe intention is to help a home buyer understand the concept of a “1-0 Buydown” and encourage them to discuss it further with your preferred lender for per...
In this scenario, you are the listing agent interacting with potential buyers and sellers at an open house. You aim to gather information about their real estate needs while representing the seller’s interests. If the visitor shows interest in working with you, an appointment to discuss representation and agreements would be necessary. Requirements Download A PDF of this ConversationClear explanation of agency relationshipsActive listening and empathyBuilding rapport without pressuring visit...
In this scenario, you are a real estate agent attending a generic meet-up event. You overhear someone mentioning they are selling their home on their own (FSBO), and you naturally segue into a conversation about their sale while still participating in the event's activities. Requirements Engage genuinely in the meet-up activitiesListen for opportunities to discuss real estate subtlyShow genuine interest in the FSBO seller's situationOffer valuable resources and request contact information su...
In this scenario, you contact homeowners around a recently listed, sold, or in-escrow property in your farm area to inform them about its status and gauge their potential interest in the market. Requirements Stay informed about recent listings or sales.Identify neighboring homeowners.Contact homeowners to inform and gauge interest.Communicate effectively, build relationships, and follow up.Download This Script The intention is to contact homeowners around a specific property to inform them a...
In this scenario, you are hosting a workshop for potential homebuyers and sellers, providing valuable information and engaging in direct conversations. Requirements Comprehensive KnowledgeEngaging Presentation SkillsEffective CommunicationFollow-Up ResourcesDownload This Script The intention is to educate potential buyers and sellers, build trust, and address their questions and concerns. ⬇ Top 3 Real Estate ConversationsUnlock your real estate success with the top 3 essential real estate co...
In this scenario, you are having a conversation with a homeowner who is objecting to the commission rate you have set. Your goal is to explain the benefits of the commission structure and overcome the homeowner's objections to secure the listing at your requested commission rate. Strong communication skillsIn-depth knowledge of the local real estate marketAbility to build rapport and trust with clientsSkill in explaining the value of professional servicesDownload This Script The intention is ...
In this scenario, you are discussing the net sheet with a homeowner who needs to sell their home, focusing on expenses and the total amount they will receive without mentioning commission percentages. Clear and Detailed Net SheetFocus on the Bottom LineOpen CommunicationReassurance and ConfidenceDownload This Script The intention is to explain the net sheet and all associated costs to the seller transparently, ensuring they are comfortable with the total amount they will receive after expense...
In this scenario, you are reaching out to a potential client who has engaged with one of your real estate posts on social media. Strong Social Media PresenceEffective Communication SkillsMarket KnowledgeFollow-Up StrategyDownload This Script The intention is to initiate a conversation with a social media lead and assess their interest in buying or selling property. ⬇ Top 3 Real Estate ConversationsUnlock your real estate success with the top 3 essential real estate conversationsDisclaimer: Th...
In this scenario, you reach out to a social media lead who has recently accepted your friend request to introduce yourself and offer your real estate services. Requirements Strong Communication SkillsLocal Market KnowledgeProactive Follow-up StrategiesSocial Media SavvyDownload this scriptThe intention is to establish a friendly connection and open the door for further real estate-related conversations. ⬇ Top 3 Real Estate ConversationsUnlock your real estate success with the top 3 essential ...
In this scenario, you are a real estate agent looking to establish referral relationships with local businesses. You believe collaborating with business owners can be mutually beneficial, as you can refer clients to their services while they refer potential buyers or sellers to you. Requirements Strong communication skillsKnowledge of local businesses and their servicesAbility to identify mutual benefitsPositive and friendly demeanorDownload This Script The intention is to introduce yourself ...
In this scenario, you are advising your buyer on the importance of strategic offers and negotiations. You highlight the balance between competitiveness and respecting property value while considering the seller’s perspective while approaching negotiations strategically. Requirements Strong understanding of the local real estate market.Effective communication and negotiation skills.Ability to analyze property values accurately.Knowledge of strategies to build a strong negotiating position.Down...
In this scenario, you’re reaching out to out-of-state landlords who own rental properties in your local area. You engage them in a conversation about potentially selling their properties and to address any concerns or objections they may have. Requirements Knowledge of local rental market trends.Understanding of landlord challenges and concerns.Strong communication and negotiation skills.Ability to offer solutions tailored to out-of-state landlords.Download this script (PDF) The intention is ...
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